A clear view of where branded Search demand is moving across the categories that have a complete Maison record.
Search Demand · 15 markets
10eligible categoriesAll 15 markets
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2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"jewellery","slug":"jewellery","label":"Jewellery","eligible":33,"current":[18371520,8193300,23560,479100,1655580,2242730,1602920,1834440,57520,229950,202790,232220,144030,199890,132630,1140860],"median":[78230,14800,260,2900,5400,6600,1600,2400,390,880,1600,590,880,1300,260,1600],"currentVsLuxury":[16.96194961501084,-18.23204419889503,52.94117647058824,81.25,-18.181818181818183,22.22222222222222,-63.63636363636363,-55.55555555555556,-18.75,-32.30769230769231,60,-32.95454545454545,22.22222222222222,47.72727272727273,-45.83333333333333,-25.581395348837212],"momentum":[0.6719609040928528,0,0,7.4074074074074066,2.73972602739726,0,5.46875,0,14.285714285714285,0,-1.098901098901099,7.2727272727272725,0,-6.25,6.666666666666667,5.601092896174864],"momentumVsLuxury":[0.8953869505245772,0,0,7.4074074074074066,2.73972602739726,0,5.46875,0,14.285714285714285,7.569391392920805,-1.098901098901099,1.16979854410022,-1.3490763490763489,-6.25,6.666666666666667,5.601092896174864],"period":"May 2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"fashion_leather","slug":"fashion-leather","label":"Fashion and 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2026"},{"category":"footwear","slug":"footwear","label":"Footwear","eligible":20,"current":[4626260,2212800,8480,117290,468460,446280,533210,261420,19830,64960,48600,69210,38550,60710,39920,236540],"median":[76685,18500,210,2650,11000,6750,6750,4400,400,1600,1600,2400,1090,1000,800,1600],"currentVsLuxury":[14.652014652014653,2.209944751381215,23.52941176470588,65.625,66.66666666666666,25,53.40909090909091,-18.51851851851852,-16.666666666666664,23.076923076923077,60,172.72727272727272,51.388888888888886,13.636363636363635,66.66666666666666,-25.581395348837212],"momentum":[2.576501516922914,0.5882352941176471,9.496753246753247,2.0522388059701493,3.962454702073308,0,6.220898564475602,0,0,0,5.275512725475661,13.843888070692195,11.887694145758662,-6.860902255639097,-6.306818181818182,0.6734006734006733],"momentumVsLuxury":[2.7999275633546388,0.5882352941176471,9.496753246753247,2.0522388059701493,3.962454702073308,0,6.220898564475602,0,0,7.569391392920805,5.275512725475661,7.740959342065143,10.538617796682313,-6.860902255639097,-6.306818181818182,0.6734006734006733],"period":"May 2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"beauty_fragrance","slug":"beauty-fragrance","label":"Beauty and 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2026"},{"category":"automotive","slug":"automotive","label":"Automotive","eligible":18,"current":[24281560,10248000,22260,524000,2371300,2244200,2046800,3562500,157400,442100,107400,266800,125300,502400,204100,1457000],"median":[958490,409000,880,9900,90500,110000,67250,90500,3250,14800,4900,11000,5400,11000,8100,55000],"currentVsLuxury":[1333.041788143829,2159.6685082872928,417.64705882352945,518.75,1271.2121212121212,1937.037037037037,1428.4090909090908,1575.9259259259259,577.0833333333333,1038.4615384615386,390,1150,650,1150,1587.5,2458.139534883721],"momentum":[-6.170327300922054,-6.183743293330915,0.4329004329004329,6.896551724137931,-2.5974025974025974,0,-6.695029108822212,-5.766166822867854,6.274586939417781,-12.141687141687143,-12.021675140487023,-7.179663345929233,0,0,-9.20866489832007,-11.959701007474813],"momentumVsLuxury":[-5.94690125449033,-6.183743293330915,0.4329004329004329,6.896551724137931,-2.5974025974025974,0,-6.695029108822212,-5.766166822867854,6.274586939417781,-4.572295748766338,-12.021675140487023,-13.282592074556286,-1.3490763490763489,0,-9.20866489832007,-11.959701007474813],"period":"May 2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"hospitality","slug":"hospitality","label":"Hospitality","eligible":25,"current":[2193930,1022100,17420,67560,138860,250070,90840,147050,16150,42030,79680,109930,69480,29340,40380,73040],"median":[62950,18100,260,1600,2400,5400,1300,3600,260,1000,1300,1900,880,720,880,1300],"currentVsLuxury":[-5.883232413844659,0,52.94117647058824,0,-63.63636363636363,0,-70.45454545454545,-33.33333333333333,-45.83333333333333,-23.076923076923077,30,115.90909090909092,22.22222222222222,-18.181818181818183,83.33333333333334,-39.53488372093023],"momentum":[0.006072567177774404,0,-4.522613065326634,0,0,0,0,-6.451612903225806,6.451612903225806,-18.493150684931507,-7.042253521126761,0,0,6.896551724137931,14.925373134328357,0],"momentumVsLuxury":[0.2294986136094988,0,-4.522613065326634,0,0,0,0,-6.451612903225806,6.451612903225806,-10.923759292010702,-7.042253521126761,-6.102928728627052,-1.3490763490763489,6.896551724137931,14.925373134328357,0],"period":"May 2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"wines_spirits","slug":"wines-spirits","label":"Wines and spirits","eligible":35,"current":[2401890,1158550,2900,52490,321360,260850,156580,206500,10740,40740,28870,13150,24050,33870,3510,87730],"median":[31930,6600,40,480,3600,2900,1600,1900,170,590,480,140,390,260,40,1300],"currentVsLuxury":[-52.26134409807879,-63.53591160220995,-76.47058823529412,-70,-45.45454545454545,-46.2962962962963,-63.63636363636363,-64.81481481481481,-64.58333333333334,-54.61538461538461,-52,-84.0909090909091,-45.83333333333333,-70.45454545454545,-91.66666666666666,-39.53488372093023],"momentum":[4.20523138832998,0,0,0,0,0,0,-2.6785714285714284,0,-11.11111111111111,-6.896551724137931,0,0,-7.462686567164178,20,6.25],"momentumVsLuxury":[4.428657434761704,0,0,0,0,0,0,-2.6785714285714284,0,-3.541719718190306,-6.896551724137931,-6.102928728627052,-1.3490763490763489,-7.462686567164178,20,6.25],"period":"May 2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"home_design","slug":"home-design","label":"Home and design","eligible":20,"current":[2002670,571880,5760,60900,239790,89280,125320,172360,563450,53110,15350,16280,18780,23020,6030,41360],"median":[38055,7350,175,1600,5400,1750,4750,4000,590,1090,655,535,480,1300,260,1300],"currentVsLuxury":[-43.103834940569634,-59.392265193370164,2.941176470588235,0,-18.181818181818183,-67.5925925925926,7.954545454545454,-25.925925925925924,22.916666666666664,-16.153846153846153,-34.5,-39.20454545454545,-33.33333333333333,47.72727272727273,-45.83333333333333,-39.53488372093023],"momentum":[-7.0600423484846715,-6.969402622632346,10.68609593199757,2.7412280701754383,-7.417582417582418,-12.975712373302734,-12.175925925925927,-2.8846153846153846,5.642361111111111,-13.333333333333334,0,-8.713527851458885,1.9230769230769231,6.666666666666667,1.0416666666666665,-9.800469483568076],"momentumVsLuxury":[-6.836616302052947,-6.969402622632346,10.68609593199757,2.7412280701754383,-7.417582417582418,-12.975712373302734,-12.175925925925927,-2.8846153846153846,5.642361111111111,-5.763941940412529,0,-14.816456580085937,0.5740005740005742,6.666666666666667,1.0416666666666665,-9.800469483568076],"period":"May 2026–Jul 2026 vs Feb 2026–Apr 2026"},{"category":"yachting_aviation","slug":"yachting-aviation","label":"Yachting and 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2026–Jul 2026 vs Feb 2026–Apr 2026"}]}
01 / Category benchmark
The luxury market, by category
10 categories · 370 Maisons
Compare where branded Search demand is concentrated, how it is moving, and which category medians sit above or below the neutral Luxury median. Complete rows cover the fixed 15-market Search view; the registry categories do not assert commercial competition.
Current demand
122,029,580
All 15 markets · ten-category cohort
Median category Maison
53,300
Median of 10 category medians
Vs Luxury median
-20.3%
Current demand · All 15 markets
Last 90d momentum
+0.3%
Median category momentum
Eligible Maisons
370
Across 10 eligible categories
Leading category
Fashion and leather
50,542,280 · Current demand
Luxury reference
66,885
Current demand · median Maison
Market lens
All 15 markets
Fixed 15-market view
Ranked by current demand for All 15 markets. Current demand is category volume; the median category Maison and Luxury median provide size context. Current demand versus Luxury median: -20.3%.
Search Demand is a licensed aggregate of branded exact-keyword observations across the fixed 15-market view. It is not technical SEO, organic traffic, sales, spend, targeting, performance or campaign causality.