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Maison intelligence / 15 markets

Amouage / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Amouage

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
133,750
All 15 approved markets
Strongest market
US
33,100 monthly searches
Meta observations
51
Observed paid placements
Active at 23 Aug 2026
49
Observed paid activity

Observed activity

Apr 2026 carried the highest observed start volume.

10 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
387,460
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyItalyUnited KingdomFranceUnited Arab EmiratesSpainSaudi ArabiaSwitzerlandTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.40,50030,37520,25010,1250MARKET SERIES171,640128,73085,82042,9100TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyItalyUnited KingdomFranceUnited Arab EmiratesSpainSaudi ArabiaSwitzerlandTaiwanMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknown4,400UnknownUnknownUnknown2
Aug 2025113,18027,10018,10014,80014,80012,1008,1004,4004,4003,6001,60015
Sept 2025115,99027,10018,10014,80014,80012,1008,1005,4004,4003,6002,40015
Oct 2025122,50027,10018,10018,10014,80012,1009,9005,4005,4004,4001,90015
Nov 2025143,84040,50022,20018,10018,10012,1009,9005,4006,6004,4001,90015
Dec 2025171,64040,50033,10027,10022,20012,1009,9005,4006,6005,4004,40015
Jan 2026140,54033,10022,20022,20018,10012,1009,9005,4006,6003,6002,40015
Feb 2026117,56027,10018,10018,10014,8009,9009,9004,4005,4003,6002,40015
Mar 2026133,11033,10018,10018,10018,10012,1008,1005,4008,1003,6003,60015
Apr 2026126,64033,10022,20018,10014,8009,9008,1004,4005,4003,6002,40015
May 2026132,04033,10022,20018,10014,8009,9008,1005,4005,4004,4005,40015
Jun 2026128,78033,10018,10014,80014,8009,9008,10012,1004,4003,6003,60015
Jul 2026Unknown40,50018,10018,10014,80012,1008,100Unknown4,4003,6005,40012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US99,30093,300+6,000 (+6.4%)
China CN900750+150 (+20.0%)
Japan JP4,7003,300+1,400 (+42.4%)
France FR29,70034,100-4,400 (-12.9%)
United Kingdom GB44,40051,000-6,600 (-12.9%)
Italy IT51,00058,400-7,400 (-12.7%)
Germany DE62,50058,400+4,100 (+7.0%)
South Korea KR2,1601,460+700 (+47.9%)
Switzerland CH11,60010,800+800 (+7.4%)
Hong Kong SAR HK4,2003,600+600 (+16.7%)
United Arab Emirates AE24,30027,900-3,600 (-12.9%)
Singapore SG4,2004,500-300 (-6.7%)
Taiwan TW11,4008,400+3,000 (+35.7%)
Saudi Arabia SA15,20020,100-4,900 (-24.4%)
Spain ES21,90015,200+6,700 (+44.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
133,750
All 15 markets
Current demand rank
16 / 66
By current demand
Top percentile
Top 24.2%
Lower is stronger
Vs peer median
+306.5%
Beauty and fragrance peers
Last 90d momentum
+6.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where Amouage sits

Ranked by current demand · All 15 markets
TopLower

Rank 16 / 66 · quartile Q1 · top 24.2%

Indexed movement

Amouage vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Amouage is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
33,100 current searches
Top-three share
54.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Amouage share · Beauty and fragrance peers median
  1. United States33,100
  2. Germany22,200
  3. Italy18,100
  4. United Kingdom14,800
  5. France12,100
  6. United Arab Emirates9,900
  7. Spain6,600
  8. Saudi Arabia5,400
  9. Switzerland3,600
  10. Taiwan2,900
  11. Singapore1,600
  12. Hong Kong SAR1,300
  13. Japan1,300
  14. South Korea590
  15. China260
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentAmouage shareBeauty and fragrance peers median share
United States US33,10024.7%28.0%
Germany DE22,20016.6%7.2%
Italy IT18,10013.5%4.3%
United Kingdom GB14,80011.1%7.6%
France FR12,1009.0%9.4%
United Arab Emirates AE9,9007.4%1.3%
Spain ES6,6004.9%4.0%
Saudi Arabia SA5,4004.0%0.8%
Switzerland CH3,6002.7%1.8%
Taiwan TW2,9002.2%2.0%
Singapore SG1,6001.2%1.0%
Hong Kong SAR HK1,3001.0%1.7%
Japan JP1,3001.0%1.8%
South Korea KR5900.4%0.6%
China CN2600.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
51
Active at 23 Aug 2026
49
Inactive
2

Paid placements

Facebook
44
Instagram
50
Messenger
33
Audience Network
33
Threads
35
WhatsApp
1

Formats

Carousel
2
DCO
19
Dynamic Product Ads
2
Image
16
Video
12

Calls to action

See details
1
Shop now
50

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 23 Aug 2026Source: DCO component
    Product catalogue variant
  2. Start Active at 23 Aug 2026Source: DCO component
    The House of Amouage.
  3. Start Active at 23 Aug 2026Source: video preview
    The House of Amouage.
  4. Start Active at 23 Aug 2026Source: DCO component
    Amouage
  5. Apr 202610No selected family
  6. May 20266No selected family
  7. Start Active at 23 Aug 2026Source: video preview
    Complimentary Engraving
  8. Start Active at 23 Aug 2026Source: still
    The House of Amouage
  9. Start Active at 23 Aug 2026Source: video preview
    Purpose 50

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

7 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

7 selected families

Nov 20251:1 · DCOActive at 23 Aug 2026
Jan 20261:1 · DCOActive at 23 Aug 2026
Feb 20269:16 · VideoActive at 23 Aug 2026
Mar 20269:16 · CarouselActive at 23 Aug 2026
Jun 20269:16 · VideoActive at 23 Aug 2026
Jul 20261:1 · ImageActive at 23 Aug 2026
Aug 20269:16 · VideoActive at 23 Aug 2026

Selected family

Amouage

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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