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Maison intelligence / 15 markets

Westman Atelier / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Westman Atelier

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
72,690
All 15 approved markets
Strongest market
US
40,500 monthly searches
Meta observations
82
Observed paid placements
Active at 24 Aug 2026
82
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

45 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
219,790
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomGermanyFranceItalySpainSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.49,50037,12524,75012,3750MARKET SERIES88,26066,19544,13022,0650TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomGermanyFranceItalySpainSwitzerlandUnited Arab EmiratesSaudi ArabiaSingaporeMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown1,300UnknownUnknownUnknownUnknown2
Aug 202570,79040,50012,1004,4002,9002,4001,9001,3001,30072072015
Sept 202559,96033,1009,9004,4002,9002,9001,6001,00088059059015
Oct 202562,24033,10012,1005,4003,6001,9001,9001,30088048059015
Nov 202584,56049,50014,8006,6003,6002,4001,9001,6001,30059088015
Dec 202573,05040,50014,8005,4003,6002,4001,9001,3001,00059059015
Jan 202673,54040,50012,1006,6004,4002,4002,4001,3001,30072059015
Feb 202672,31040,50012,1005,4005,4002,4001,9001,3001,00059059015
Mar 202681,50040,50014,8006,6008,1002,9002,9001,6001,30072072015
Apr 202688,26049,50014,8006,6005,4002,9002,9001,6001,30088072015
May 202672,57040,50012,1005,4004,4001,9002,9001,3001,30088059015
Jun 202658,96033,1009,9003,6003,6001,6001,9001,0001,3001,00059015
Jul 2026Unknown40,5009,9004,4003,6001,600Unknown8801,3001,30072012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US123,100121,500+1,600 (+1.3%)
China CN190160+30 (+18.8%)
Japan JP1,4601,120+340 (+30.4%)
France FR13,40017,900-4,500 (-25.1%)
United Kingdom GB36,80039,000-2,200 (-5.6%)
Italy IT6,4007,700-1,300 (-16.9%)
Germany DE15,60018,600-3,000 (-16.1%)
South Korea KR690590+100 (+16.9%)
Switzerland CH3,9004,200-300 (-7.1%)
Hong Kong SAR HK1,2601,260+0 (+0.0%)
United Arab Emirates AE3,9003,600+300 (+8.3%)
Singapore SG1,9001,900+0 (+0.0%)
Taiwan TW730590+140 (+23.7%)
Saudi Arabia SA2,7602,030+730 (+36.0%)
Spain ES7,7007,200+500 (+6.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
72,690
All 15 markets
Current demand rank
20 / 66
By current demand
Top percentile
Top 30.3%
Lower is stronger
Vs peer median
+120.9%
Beauty and fragrance peers
Last 90d momentum
-17.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Westman Atelier sits

Ranked by current demand · All 15 markets
TopLower

Rank 20 / 66 · quartile Q2 · top 30.3%

Indexed movement

Westman Atelier vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Westman Atelier is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
40,500 current searches
Top-three share
79.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Westman Atelier share · Beauty and fragrance peers median
  1. United States40,500
  2. United Kingdom12,100
  3. Germany5,400
  4. France4,400
  5. Italy2,400
  6. Spain2,400
  7. Switzerland1,300
  8. United Arab Emirates1,300
  9. Saudi Arabia720
  10. Singapore720
  11. Japan590
  12. Hong Kong SAR390
  13. South Korea210
  14. Taiwan210
  15. China50
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentWestman Atelier shareBeauty and fragrance peers median share
United States US40,50055.7%28.0%
United Kingdom GB12,10016.6%7.6%
Germany DE5,4007.4%7.2%
France FR4,4006.1%9.4%
Italy IT2,4003.3%4.3%
Spain ES2,4003.3%4.0%
Switzerland CH1,3001.8%1.8%
United Arab Emirates AE1,3001.8%1.3%
Saudi Arabia SA7201.0%0.8%
Singapore SG7201.0%1.0%
Japan JP5900.8%1.8%
Hong Kong SAR HK3900.5%1.7%
South Korea KR2100.3%0.6%
Taiwan TW2100.3%2.0%
China CN500.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
82
Active at 24 Aug 2026
82
Inactive
0

Paid placements

Facebook
82
Instagram
82
Messenger
82
Audience Network
82
Threads
82
WhatsApp
11

Formats

DCO
61
Image
4
Video
17

Calls to action

Shop now
82

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 24 Aug 2026Source: DCO component
    New! Sheer Burnt Sienna Lip
  2. Start Active at 24 Aug 2026Source: DCO component
    Your Everyday Nude Lip
  3. Start Active at 24 Aug 2026Source: DCO component
    Prima in Peony
  4. Start Active at 24 Aug 2026Source: video preview
    Your Everyday Nude Lip
  5. Start Active at 24 Aug 2026Source: video preview
    BACK IN STOCK

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

5 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

5 selected families

Feb 20269:16 · DCOActive at 24 Aug 2026
May 20269:16 · DCOActive at 24 Aug 2026
Jun 20269:16 · DCOActive at 24 Aug 2026
Jul 20269:16 · VideoActive at 24 Aug 2026
Aug 20269:16 · VideoActive at 24 Aug 2026

Selected family

Westman Atelier

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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