Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
2,000
All 15 approved markets
Strongest market
CH
720 monthly searches
Search read
CH is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-07","2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"11 of 60 stable months returned","chartMonths":["2025-07","2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":260,"history":{"2025-08":320,"2025-09":260,"2025-10":260,"2025-11":390,"2025-12":260,"2026-01":320,"2026-02":260,"2026-03":260,"2026-04":260,"2026-05":260,"2026-06":210,"2026-07":260}},{"market":"CN","name":"China","current":20,"history":{"2025-08":30,"2025-09":10,"2025-10":10,"2025-11":30,"2025-12":20,"2026-01":20,"2026-02":10,"2026-03":20,"2026-04":10,"2026-05":20,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":20,"history":{"2025-08":20,"2025-09":20,"2025-10":20,"2025-11":20,"2025-12":20,"2026-01":20,"2026-02":20,"2026-03":20,"2026-04":10,"2026-05":10,"2026-06":20,"2026-07":20}},{"market":"FR","name":"France","current":480,"history":{"2025-08":480,"2025-09":590,"2025-10":480,"2025-11":590,"2025-12":480,"2026-01":590,"2026-02":480,"2026-03":480,"2026-04":480,"2026-05":390,"2026-06":390,"2026-07":390}},{"market":"GB","name":"United Kingdom","current":90,"history":{"2025-08":110,"2025-09":90,"2025-10":110,"2025-11":140,"2025-12":110,"2026-01":170,"2026-02":90,"2026-03":90,"2026-04":70,"2026-05":50,"2026-06":90,"2026-07":70}},{"market":"IT","name":"Italy","current":50,"history":{"2025-08":70,"2025-09":70,"2025-10":70,"2025-11":70,"2025-12":30,"2026-01":50,"2026-02":40,"2026-03":70,"2026-04":40,"2026-05":30,"2026-06":40,"2026-07":70}},{"market":"DE","name":"Germany","current":110,"history":{"2025-08":90,"2025-09":110,"2025-10":140,"2025-11":140,"2025-12":110,"2026-01":170,"2026-02":90,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":70,"2026-07":50}},{"market":"KR","name":"South Korea","current":10,"history":{"2025-07":10,"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":20,"2026-04":20,"2026-05":10,"2026-06":10}},{"market":"CH","name":"Switzerland","current":720,"history":{"2025-08":720,"2025-09":720,"2025-10":880,"2025-11":1000,"2025-12":720,"2026-01":880,"2026-02":720,"2026-03":880,"2026-04":590,"2026-05":720,"2026-06":590,"2026-07":590}},{"market":"HK","name":"Hong Kong SAR","current":50,"history":{"2025-08":90,"2025-09":50,"2025-10":70,"2025-11":70,"2025-12":70,"2026-01":50,"2026-02":50,"2026-03":50,"2026-04":30,"2026-05":30,"2026-06":50}},{"market":"AE","name":"United Arab Emirates","current":20,"history":{"2025-08":20,"2025-09":20,"2025-10":20,"2025-11":20,"2025-12":20,"2026-01":20,"2026-02":20,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"SG","name":"Singapore","current":30,"history":{"2025-08":40,"2025-09":30,"2025-10":20,"2025-11":20,"2025-12":20,"2026-01":50,"2026-02":20,"2026-03":20,"2026-04":40,"2026-05":10,"2026-06":20,"2026-07":30}},{"market":"TW","name":"Taiwan","current":40,"history":{"2025-08":70,"2025-09":20,"2025-10":30,"2025-11":30,"2025-12":90,"2026-01":30,"2026-02":40,"2026-03":20,"2026-04":20,"2026-05":20,"2026-06":20,"2026-07":40}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":90,"history":{"2025-07":90,"2025-08":90,"2025-09":140,"2025-10":110,"2025-11":140,"2025-12":90,"2026-01":140,"2026-02":90,"2026-03":90,"2026-04":90,"2026-05":90,"2026-06":70}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"13 consecutive complete months are required for same-month last-year comparison","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-04","2026-05","2026-06"],"priorMonths":["2026-01","2026-02","2026-03"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Apr 2026 to Jun 2026","priorLabel":"Jan 2026 to Mar 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jun 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage
Current period
5,110
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
13-month line trend · no five-year claim, 11 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
SwitzerlandFranceUnited StatesSpainGermanyUnited KingdomItalyHong Kong SARTaiwanSingaporeAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.
Show exact monthly values
Exact monthly search values
Month
Total
Switzerland
France
United States
Spain
Germany
United Kingdom
Italy
Hong Kong SAR
Taiwan
Singapore
Markets
Jul 2025
Unknown
Unknown
Unknown
Unknown
90
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
2
Aug 2025
2,170
720
480
320
90
90
110
70
90
70
40
15
Sept 2025
2,150
720
590
260
140
110
90
70
50
20
30
15
Oct 2025
2,240
880
480
260
110
140
110
70
70
30
20
15
Nov 2025
2,680
1,000
590
390
140
140
140
70
70
30
20
15
Dec 2025
2,060
720
480
260
90
110
110
30
70
90
20
15
Jan 2026
2,530
880
590
320
140
170
170
50
50
30
50
15
Feb 2026
1,950
720
480
260
90
90
90
40
50
40
20
15
Mar 2026
2,130
880
480
260
90
90
90
70
50
20
20
15
Apr 2026
1,770
590
480
260
90
90
70
40
30
20
40
15
May 2026
1,730
720
390
260
90
70
50
30
30
20
10
15
Jun 2026
1,610
590
390
210
70
70
90
40
50
20
20
15
Jul 2026
Unknown
590
390
260
Unknown
50
70
70
Unknown
40
30
12
Market ranking
Last 90d volume, largest first
Signed change vs prior period
Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.
15 markets
Last 90d exact market values
United States US
730
840
-110 (-13.1%)
China CN
40
50
-10 (-20.0%)
Japan JP
40
60
-20 (-33.3%)
France FR
1,260
1,550
-290 (-18.7%)
United Kingdom GB
210
350
-140 (-40.0%)
Italy IT
110
160
-50 (-31.3%)
Germany DE
230
350
-120 (-34.3%)
South Korea KR
40
40
+0 (+0.0%)
Switzerland CH
1,900
2,480
-580 (-23.4%)
Hong Kong SAR HK
110
150
-40 (-26.7%)
United Arab Emirates AE
30
50
-20 (-40.0%)
Singapore SG
70
90
-20 (-22.2%)
Taiwan TW
60
90
-30 (-33.3%)
Saudi Arabia SA
30
30
+0 (+0.0%)
Spain ES
250
320
-70 (-21.9%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"nescens","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":66,"luxuryEligible":396,"category":"beauty_fragrance","categoryLabel":"Beauty and fragrance","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[31320,31695,33640,40765,39795,33065,27835,32365,31460,32515,29165,32020],"US":[10100,9900,12100,12100,12100,11000,9900,11000,9900,9900,9000,9000],"CN":[60,50,60,70,70,50,45,60,70,60,60,70],"JP":[480,480,480,435,480,480,390,480,535,480,480,480],"FR":[2650,2900,3250,3600,3600,3250,2900,3250,3600,3600,2900,3250],"GB":[2900,2900,2900,3250,2900,2900,2650,2900,2900,2900,2900,2400],"IT":[1750,1750,1750,2150,2000,1750,1750,1750,1750,1600,1450,1600],"DE":[1900,1900,1900,2650,2900,1900,1750,1900,1900,1900,1750,1750],"KR":[210,190,155,190,170,190,170,210,210,210,210,170],"CH":[655,590,720,720,720,720,590,720,590,590,535,535],"HK":[535,480,480,535,535,535,435,480,480,480,480,480],"AE":[490,480,590,535,480,480,435,435,535,535,435,435],"SG":[355,390,320,320,260,320,235,320,320,290,260,320],"TW":[435,480,590,590,480,590,435,590,535,590,535,390],"SA":[260,210,210,210,260,260,235,260,210,260,260,260],"ES":[1150,1150,1300,1600,1600,1600,1300,1600,1150,1450,1150,1300]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
2,000
All 15 markets
Current demand rank
61 / 66
By current demand
Top percentile
Top 92.4%
Lower is stronger
Vs peer median
-93.9%
Beauty and fragrance peers
Last 90d momentum
-14.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers
Distribution
Where Nescens sits
Ranked by current demand · All 15 markets
Rank 61 / 66 · quartile Q4 · top 92.4%
Indexed movement
Nescens vs Beauty and fragrance peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Nescens is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
Switzerland
720 current searches
Top-three share
73%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Nescens share · Beauty and fragrance peers median
Switzerland720
France480
United States260
Germany110
Spain90
United Kingdom90
Hong Kong SAR50
Italy50
Taiwan40
Singapore30
China20
Japan20
United Arab Emirates20
Saudi Arabia10
South Korea10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Nescens share
Beauty and fragrance peers median share
Switzerland CH
720
36.0%
1.8%
France FR
480
24.0%
9.4%
United States US
260
13.0%
28.0%
Germany DE
110
5.5%
7.2%
Spain ES
90
4.5%
4.0%
United Kingdom GB
90
4.5%
7.6%
Hong Kong SAR HK
50
2.5%
1.7%
Italy IT
50
2.5%
4.3%
Taiwan TW
40
2.0%
2.0%
Singapore SG
30
1.5%
1.0%
China CN
20
1.0%
0.2%
Japan JP
20
1.0%
1.8%
United Arab Emirates AE
20
1.0%
1.3%
Saudi Arabia SA
10
0.5%
0.8%
South Korea KR
10
0.5%
0.6%
05 / Paid social
Meta paid social
Unknown
The projection does not resolve this section. No value is inferred.
Meta activity is unresolved.The available record does not resolve paid activity for this Maison. No value, zero, chronology or creative is inferred here.
Reverse plan unavailable.Paid activity is unresolved for this Maison; no value, zero, chronology or inferred flight is shown.
06 / Creatives
The message in market
Unknown
Paid activity is unresolved for Nescens; there is no creative set to inspect.
Creative evidence unresolved.The available paid-activity record does not resolve this Maison; no creative assets or count are shown.
Next question
Turn a bounded observation into a checked decision.
Bring the question to the Department; this page does not launch or change a provider.
05 / Paid social
Meta paid social
UnknownThe projection does not resolve this section. No value is inferred.