TheDetailDepartment Agency

Maisons

Categories

Verticals

Agency

Maison intelligence / 15 markets

Smythson / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

Discover our services

01 / Overview

What changed for Smythson

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
34,090
All 15 approved markets
Strongest market
GB
18,100 monthly searches

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
95,680
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesJapanFranceGermanyItalySpainHong Kong SARSwitzerlandSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.33,10024,82516,5508,2750MARKET SERIES55,86041,89527,93013,9650TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesJapanFranceGermanyItalySpainHong Kong SARSwitzerlandSouth KoreaMarkets
Aug 202527,97014,8006,6001,6001,0001,00059048032032021015
Sept 202533,86018,1008,1001,6001,3001,00088059039048026015
Oct 202532,15018,1006,6001,9001,3001,00088048039039017015
Nov 202546,57027,1009,9001,6001,6001,6001,00059048059026015
Dec 202555,86033,10012,1002,4001,9001,6001,30059048059032015
Jan 202641,72022,2009,9002,4001,6001,3001,00059048048032015
Feb 202628,74014,8006,6002,4001,00088072039039032026015
Mar 202630,41014,8006,6002,4001,3001,0007203903903901,30015
Apr 202625,90012,1006,6001,9001,00088059039048032059015
May 202629,23014,8006,6002,4001,30088072048039032032015
Jun 202637,01022,2006,6002,4001,3001,00072039048032032015
Jul 202629,44014,8006,6001,9001,3001,30072059039032032015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US19,80019,800+0 (+0.0%)
China CN210190+20 (+10.5%)
Japan JP6,7006,700+0 (+0.0%)
France FR3,9003,300+600 (+18.2%)
United Kingdom GB51,80041,700+10,100 (+24.2%)
Italy IT2,1602,030+130 (+6.4%)
Germany DE3,1802,760+420 (+15.2%)
South Korea KR9602,150-1,190 (-55.3%)
Switzerland CH9601,030-70 (-6.8%)
Hong Kong SAR HK1,2601,260+0 (+0.0%)
United Arab Emirates AE970690+280 (+40.6%)
Singapore SG840730+110 (+15.1%)
Taiwan TW9701,120-150 (-13.4%)
Saudi Arabia SA510420+90 (+21.4%)
Spain ES1,4601,170+290 (+24.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Writing and accessories set has 6 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
34,090
All 15 markets
Current demand rank
262 / 396
By current demand
Top percentile
Top 66.2%
Lower is stronger
Vs peer median
-49.0%
Luxury registry
Last 90d momentum
+12.5%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Luxury registry

Distribution

Where Smythson sits

Ranked by current demand · All 15 markets
TopLower

Rank 262 / 396 · quartile Q3 · top 66.2%

Indexed movement

Smythson vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Smythson is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
18,100 current searches
Top-three share
82.4%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Smythson share · Luxury registry median
  1. United Kingdom18,100
  2. United States8,100
  3. Japan1,900
  4. France1,300
  5. Germany1,000
  6. Italy880
  7. Spain480
  8. Hong Kong SAR390
  9. South Korea390
  10. Switzerland390
  11. Taiwan320
  12. United Arab Emirates320
  13. Singapore260
  14. Saudi Arabia210
  15. China50
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSmythson shareLuxury registry median share
United Kingdom GB18,10053.1%8.3%
United States US8,10023.8%31.6%
Japan JP1,9005.6%2.4%
France FR1,3003.8%9.6%
Germany DE1,0002.9%7.5%
Italy IT8802.6%6.2%
Spain ES4801.4%3.9%
Hong Kong SAR HK3901.1%1.5%
South Korea KR3901.1%0.6%
Switzerland CH3901.1%1.9%
Taiwan TW3200.9%1.4%
United Arab Emirates AE3200.9%1.2%
Singapore SG2600.8%1.0%
Saudi Arabia SA2100.6%0.7%
China CN500.1%0.2%

Next question

Turn a bounded observation into a checked decision.

Bring the question to the Department; this page does not launch or change a provider.

Discover our services
Discover our servicesdetail-department.com