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Maison intelligence / 15 markets

Krug / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Krug

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
56,670
All 15 approved markets
Strongest market
DE
22,200 monthly searches

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
132,790
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyUnited StatesFranceItalyUnited KingdomSwitzerlandJapanHong Kong SARSpainTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.27,10020,32513,5506,7750MARKET SERIES80,68060,51040,34020,1700TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyUnited StatesFranceItalyUnited KingdomSwitzerlandJapanHong Kong SARSpainTaiwanMarkets
Aug 202568,76018,1008,10022,2006,6002,9001,9001,3004,4001,30072015
Sept 202561,72022,2008,10014,8005,4002,4002,4001,3002,40088072015
Oct 202567,15027,10012,1009,9006,6003,6001,9001,3001,3001,30059015
Nov 202563,78027,10012,1006,6006,6003,6001,9001,3001,0001,30072015
Dec 202580,68022,20014,80018,10012,1004,4002,4001,6001,3001,60072015
Jan 202661,17022,2009,9006,60012,1002,9001,9001,3008801,30072015
Feb 202649,15022,2008,1005,4005,4002,4001,6001,0007201,00048015
Mar 202654,95027,1008,1005,4005,4002,4001,9001,6007201,00039015
Apr 202647,46022,2008,1004,4005,4001,9001,3001,00072088059015
May 202649,26022,2008,1003,6006,6002,4001,6001,3007201,00059015
Jun 202641,86018,1006,6003,6005,4001,9001,3001,90072088048015
Jul 202641,67018,1006,6003,6006,6001,9001,0001,00059088032015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US21,30024,300-3,000 (-12.3%)
China CN170150+20 (+13.3%)
Japan JP4,2003,600+600 (+16.7%)
France FR10,80015,200-4,400 (-28.9%)
United Kingdom GB6,2006,700-500 (-7.5%)
Italy IT18,60016,200+2,400 (+14.8%)
Germany DE58,40071,500-13,100 (-18.3%)
South Korea KR1,3501,170+180 (+15.4%)
Switzerland CH3,9004,800-900 (-18.8%)
Hong Kong SAR HK2,0302,160-130 (-6.0%)
United Arab Emirates AE290230+60 (+26.1%)
Singapore SG1,2601,100+160 (+14.5%)
Taiwan TW1,3901,460-70 (-4.8%)
Saudi Arabia SA140110+30 (+27.3%)
Spain ES2,7602,880-120 (-4.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
56,670
All 15 markets
Current demand rank
8 / 35
By current demand
Top percentile
Top 22.9%
Lower is stronger
Vs peer median
+77.5%
Wines and spirits peers
Last 90d momentum
-12.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Wines and spirits peers

Distribution

Where Krug sits

Ranked by current demand · All 15 markets
TopLower

Rank 8 / 35 · quartile Q1 · top 22.9%

Indexed movement

Krug vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Krug is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
22,200 current searches
Top-three share
70.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Krug share · Wines and spirits peers median
  1. Germany22,200
  2. United States9,900
  3. France8,100
  4. Italy6,600
  5. United Kingdom2,900
  6. Switzerland1,600
  7. Hong Kong SAR1,300
  8. Japan1,300
  9. Spain1,000
  10. Taiwan590
  11. Singapore480
  12. South Korea480
  13. United Arab Emirates110
  14. China70
  15. Saudi Arabia40
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentKrug shareWines and spirits peers median share
Germany DE22,20039.2%7.6%
United States US9,90017.5%28.3%
France FR8,10014.3%14.7%
Italy IT6,60011.6%5.8%
United Kingdom GB2,9005.1%10.1%
Switzerland CH1,6002.8%1.8%
Hong Kong SAR HK1,3002.3%1.5%
Japan JP1,3002.3%1.3%
Spain ES1,0001.8%3.8%
Taiwan TW5901.0%0.9%
Singapore SG4800.8%1.1%
South Korea KR4800.8%0.6%
United Arab Emirates AE1100.2%0.5%
China CN700.1%0.1%
Saudi Arabia SA400.1%0.1%

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