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Maison intelligence / 15 markets

Lanvin / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Lanvin

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
242,880
All 15 approved markets
Strongest market
US
110,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
562,570
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyFranceJapanGermanyUnited KingdomSpainSwitzerlandTaiwanHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.135,000101,25067,50033,7500MARKET SERIES299,490224,618149,74574,8730TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyFranceJapanGermanyUnited KingdomSpainSwitzerlandTaiwanHong Kong SARMarkets
Aug 2025299,490135,00060,50049,50014,80014,8009,9005,4002,9001,9001,30015
Sept 2025273,770110,00060,50049,50012,10018,1009,9004,4002,9001,9001,30015
Oct 2025265,390110,00060,50040,50014,80014,8009,9005,4002,9001,9001,30015
Nov 2025289,140135,00060,50040,50014,80014,8009,9004,4002,9001,9001,30015
Dec 2025290,580135,00060,50040,50018,10012,1009,9005,4002,4001,9001,30015
Jan 2026248,270110,00049,50033,10018,10014,8008,1005,4002,9001,9001,30015
Feb 2026203,16090,50040,50027,10012,10014,8006,6004,4002,4001,60088015
Mar 2026243,740110,00049,50033,10014,80014,8008,1004,4002,9001,9001,30015
Apr 2026199,47090,50040,50027,10012,10012,1006,6003,6001,9001,60088015
May 2026202,40090,50040,50027,10014,80012,1006,6003,6001,9001,6001,00015
Jun 2026159,89074,00027,10022,20012,1009,9005,4002,9001,6001,3001,00015
Jul 2026200,280110,00033,10022,20012,1008,1005,4002,9001,3001,60088015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US274,500291,000-16,500 (-5.7%)
China CN630670-40 (-6.0%)
Japan JP39,00039,000+0 (+0.0%)
France FR71,50087,300-15,800 (-18.1%)
United Kingdom GB17,40021,300-3,900 (-18.3%)
Italy IT100,700130,500-29,800 (-22.8%)
Germany DE30,10041,700-11,600 (-27.8%)
South Korea KR2,1602,030+130 (+6.4%)
Switzerland CH4,8007,200-2,400 (-33.3%)
Hong Kong SAR HK2,8803,060-180 (-5.9%)
United Arab Emirates AE1,7701,770+0 (+0.0%)
Singapore SG1,6601,550+110 (+7.1%)
Taiwan TW4,5005,100-600 (-11.8%)
Saudi Arabia SA1,5701,790-220 (-12.3%)
Spain ES9,40012,400-3,000 (-24.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
242,880
All 15 markets
Current demand rank
47 / 83
By current demand
Top percentile
Top 56.6%
Lower is stronger
Vs peer median
-23.1%
Fashion and leather peers
Last 90d momentum
-13.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Fashion and leather peers

Distribution

Where Lanvin sits

Ranked by current demand · All 15 markets
TopLower

Rank 47 / 83 · quartile Q3 · top 56.6%

Indexed movement

Lanvin vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Lanvin is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
110,000 current searches
Top-three share
79.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Lanvin share · Fashion and leather peers median
  1. United States110,000
  2. Italy49,500
  3. France33,100
  4. Germany14,800
  5. Japan14,800
  6. United Kingdom8,100
  7. Spain4,400
  8. Switzerland2,400
  9. Taiwan1,900
  10. Hong Kong SAR1,000
  11. South Korea720
  12. United Arab Emirates720
  13. Saudi Arabia590
  14. Singapore590
  15. China260
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentLanvin shareFashion and leather peers median share
United States US110,00045.3%37.3%
Italy IT49,50020.4%8.7%
France FR33,10013.6%9.1%
Germany DE14,8006.1%7.6%
Japan JP14,8006.1%4.4%
United Kingdom GB8,1003.3%8.3%
Spain ES4,4001.8%4.2%
Switzerland CH2,4001.0%1.4%
Taiwan TW1,9000.8%1.7%
Hong Kong SAR HK1,0000.4%1.3%
South Korea KR7200.3%0.7%
United Arab Emirates AE7200.3%1.1%
Saudi Arabia SA5900.2%0.8%
Singapore SG5900.2%0.9%
China CN2600.1%0.3%

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