TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

RIMOWA / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for RIMOWA

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
628,900
All 15 approved markets
Strongest market
US
165,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
1,867,900
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyFranceUnited KingdomItalyJapanSpainTaiwanHong Kong SARUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.246,000184,500123,00061,5000MARKET SERIES802,600601,950401,300200,6500TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyFranceUnited KingdomItalyJapanSpainTaiwanHong Kong SARUnited Arab EmiratesMarkets
Aug 2025560,600135,00090,50049,50049,50049,50040,50033,10033,10018,10014,80015
Sept 2025566,200135,00090,50049,50049,50049,50040,50033,10033,10018,10014,80015
Oct 2025688,500165,000110,00060,50060,50049,50049,50040,50040,50022,20027,10015
Nov 2025712,200201,000110,00060,50060,50049,50049,50040,50033,10022,20022,20015
Dec 2025802,600246,000110,00074,00074,00049,50060,50040,50040,50022,20022,20015
Jan 2026687,000201,00090,50060,50060,50040,50049,50040,50040,50022,20022,20015
Feb 2026539,600135,00090,50049,50049,50040,50040,50033,10033,10014,80014,80015
Mar 2026587,200165,00090,50060,50049,50033,10040,50040,50033,10018,1009,90015
Apr 2026589,100135,000110,00060,50049,50040,50040,50040,50033,10018,10012,10015
May 2026648,300165,000110,00060,50060,50049,50040,50040,50033,10018,10014,80015
Jun 2026583,500135,00090,50060,50049,50049,50040,50040,50033,10014,80018,10015
Jul 2026636,100165,00090,50060,50060,50060,50033,10049,50033,10014,80018,10015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US465,000435,000+30,000 (+6.9%)
China CN14,20012,200+2,000 (+16.4%)
Japan JP114,100121,500-7,400 (-6.1%)
France FR181,500170,500+11,000 (+6.5%)
United Kingdom GB170,500148,500+22,000 (+14.8%)
Italy IT159,500114,100+45,400 (+39.8%)
Germany DE291,000291,000+0 (+0.0%)
South Korea KR15,20012,400+2,800 (+22.6%)
Switzerland CH44,40041,700+2,700 (+6.5%)
Hong Kong SAR HK47,70051,000-3,300 (-6.5%)
United Arab Emirates AE51,00036,800+14,200 (+38.6%)
Singapore SG47,70041,700+6,000 (+14.4%)
Taiwan TW99,30099,300+0 (+0.0%)
Saudi Arabia SA36,30026,100+10,200 (+39.1%)
Spain ES130,500114,100+16,400 (+14.4%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Luggage set has 7 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
628,900
All 15 markets
Current demand rank
58 / 396
By current demand
Top percentile
Top 14.6%
Lower is stronger
Vs peer median
+840.3%
Luxury registry
Last 90d momentum
+8.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Luxury registry

Distribution

Where RIMOWA sits

Ranked by current demand · All 15 markets
TopLower

Rank 58 / 396 · quartile Q1 · top 14.6%

Indexed movement

RIMOWA vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for RIMOWA is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
165,000 current searches
Top-three share
50.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
RIMOWA share · Luxury registry median
  1. United States165,000
  2. Germany90,500
  3. France60,500
  4. United Kingdom60,500
  5. Italy49,500
  6. Japan40,500
  7. Spain40,500
  8. Taiwan33,100
  9. Hong Kong SAR18,100
  10. Singapore18,100
  11. United Arab Emirates18,100
  12. Switzerland14,800
  13. Saudi Arabia9,900
  14. South Korea5,400
  15. China4,400
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentRIMOWA shareLuxury registry median share
United States US165,00026.2%31.6%
Germany DE90,50014.4%7.5%
France FR60,5009.6%9.6%
United Kingdom GB60,5009.6%8.3%
Italy IT49,5007.9%6.2%
Japan JP40,5006.4%2.4%
Spain ES40,5006.4%3.9%
Taiwan TW33,1005.3%1.4%
Hong Kong SAR HK18,1002.9%1.5%
Singapore SG18,1002.9%1.0%
United Arab Emirates AE18,1002.9%1.2%
Switzerland CH14,8002.4%1.9%
Saudi Arabia SA9,9001.6%0.7%
South Korea KR5,4000.9%0.6%
China CN4,4000.7%0.2%

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