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Maison intelligence / 15 markets

Vitra / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Vitra

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
73,240
All 15 approved markets
Strongest market
DE
22,200 monthly searches

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
187,680
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyFranceItalySwitzerlandSpainUnited StatesUnited KingdomJapanSouth KoreaTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.27,10020,32513,5506,7750MARKET SERIES87,90065,92543,95021,9750TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyFranceItalySwitzerlandSpainUnited StatesUnited KingdomJapanSouth KoreaTaiwanMarkets
Aug 202565,83018,1009,9005,4008,1004,4005,4005,4003,6001,3001,30015
Sept 202576,47022,20012,1008,1008,1005,4005,4005,4004,4001,3001,30015
Oct 202578,20022,20012,1009,9008,1006,6005,4005,4003,6001,0001,00015
Nov 202587,90027,10014,8009,9009,9006,6005,4005,4003,6001,3001,00015
Dec 202576,15022,20012,1009,9008,1006,6004,4004,4003,6001,3001,00015
Jan 202685,65027,10012,1009,9008,1006,6005,4006,6004,4001,3001,00015
Feb 202670,81022,2009,9008,1006,6006,6004,4004,4004,4001,0001,00015
Mar 202676,44022,2009,9009,9008,1005,4005,4005,4004,4001,6001,30015
Apr 202667,64018,1009,9008,1006,6005,4005,4004,4004,4001,6001,00015
May 202666,58018,1009,9008,1006,6005,4004,4004,4004,4001,3001,30015
Jun 202661,27018,1008,1006,6006,6004,4004,4003,6004,4001,0001,30015
Jul 202659,83018,1008,1006,6005,4004,4004,4003,6004,4001,0001,30015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US13,20015,200-2,000 (-13.2%)
China CN1,350990+360 (+36.4%)
Japan JP13,20013,200+0 (+0.0%)
France FR26,10029,700-3,600 (-12.1%)
United Kingdom GB11,60014,200-2,600 (-18.3%)
Italy IT21,30026,100-4,800 (-18.4%)
Germany DE54,30062,500-8,200 (-13.1%)
South Korea KR3,3004,200-900 (-21.4%)
Switzerland CH18,60021,300-2,700 (-12.7%)
Hong Kong SAR HK1,9001,790+110 (+6.1%)
United Arab Emirates AE1,7902,030-240 (-11.8%)
Singapore SG2,1602,080+80 (+3.8%)
Taiwan TW3,9003,300+600 (+18.2%)
Saudi Arabia SA780900-120 (-13.3%)
Spain ES14,20017,400-3,200 (-18.4%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
73,240
All 15 markets
Current demand rank
5 / 20
By current demand
Top percentile
Top 25.0%
Lower is stronger
Vs peer median
+92.5%
Home and design peers
Last 90d momentum
-12.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Home and design peers

Distribution

Where Vitra sits

Ranked by current demand · All 15 markets
TopLower

Rank 5 / 20 · quartile Q1 · top 25.0%

Indexed movement

Vitra vs Home and design peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Vitra is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
22,200 current searches
Top-three share
54.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Vitra share · Home and design peers median
  1. Germany22,200
  2. France9,900
  3. Italy8,100
  4. Switzerland8,100
  5. Spain5,400
  6. United States5,400
  7. Japan4,400
  8. United Kingdom4,400
  9. South Korea1,300
  10. Taiwan1,300
  11. Singapore720
  12. United Arab Emirates720
  13. Hong Kong SAR590
  14. China390
  15. Saudi Arabia320
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentVitra shareHome and design peers median share
Germany DE22,20030.3%7.6%
France FR9,90013.5%9.5%
Italy IT8,10011.1%7.5%
Switzerland CH8,10011.1%2.7%
Spain ES5,4007.4%3.3%
United States US5,4007.4%22.6%
Japan JP4,4006.0%4.9%
United Kingdom GB4,4006.0%5.7%
South Korea KR1,3001.8%1.5%
Taiwan TW1,3001.8%1.8%
Singapore SG7201.0%1.1%
United Arab Emirates AE7201.0%1.2%
Hong Kong SAR HK5900.8%1.3%
China CN3900.5%0.3%
Saudi Arabia SA3200.4%0.4%

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