TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Ormonde Jayne / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Ormonde Jayne

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
16,000
All 15 approved markets
Strongest market
GB
5,400 monthly searches
Meta observations
52
Observed paid placements
Active at 24 Aug 2026
31
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

31 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
51,030
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesGermanySaudi ArabiaTaiwanUnited Arab EmiratesFranceItalySpainSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.8,1006,0754,0502,0250MARKET SERIES19,06014,2959,5304,7650TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesGermanySaudi ArabiaTaiwanUnited Arab EmiratesFranceItalySpainSwitzerlandMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown390Unknown2
Aug 202515,6205,4004,4001,3001,00072088039039032021015
Sept 202512,9404,4003,6001,00072072072039039039014015
Oct 202514,8805,4003,6001,6007201,00072039032039021015
Nov 202516,8406,6003,6001,6001,0001,30088039039039021015
Dec 202519,0608,1004,4001,90088088072048048039026015
Jan 202613,1904,4003,6001,30072072072039032039017015
Feb 202612,0704,4002,9001,30072072059032032026017015
Mar 202615,2705,4003,6001,6001,30072072048039032021015
Apr 202615,1204,4004,4001,60088088088039039048026015
May 202617,8205,4005,4001,9001,0008801,00048048048026015
Jun 202618,0906,6005,4001,60088072088039039048021015
Jul 2026Unknown6,6005,4001,6001,000720880590480Unknown21012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US15,20010,100+5,100 (+50.5%)
China CN3050-20 (-40.0%)
Japan JP390290+100 (+34.5%)
France FR1,2601,190+70 (+5.9%)
United Kingdom GB16,40014,200+2,200 (+15.5%)
Italy IT1,2601,030+230 (+22.3%)
Germany DE5,1004,200+900 (+21.4%)
South Korea KR250170+80 (+47.1%)
Switzerland CH730550+180 (+32.7%)
Hong Kong SAR HK630640-10 (-1.6%)
United Arab Emirates AE2,7602,030+730 (+36.0%)
Singapore SG340210+130 (+61.9%)
Taiwan TW2,4802,160+320 (+14.8%)
Saudi Arabia SA2,7602,740+20 (+0.7%)
Spain ES1,440970+470 (+48.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
16,000
All 15 markets
Current demand rank
46 / 66
By current demand
Top percentile
Top 69.7%
Lower is stronger
Vs peer median
-51.4%
Beauty and fragrance peers
Last 90d momentum
+28.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Ormonde Jayne sits

Ranked by current demand · All 15 markets
TopLower

Rank 46 / 66 · quartile Q3 · top 69.7%

Indexed movement

Ormonde Jayne vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Ormonde Jayne is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
5,400 current searches
Top-three share
71.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Ormonde Jayne share · Beauty and fragrance peers median
  1. United Kingdom5,400
  2. United States4,400
  3. Germany1,600
  4. Saudi Arabia880
  5. Taiwan880
  6. United Arab Emirates880
  7. France390
  8. Italy390
  9. Spain390
  10. Hong Kong SAR260
  11. Switzerland210
  12. Japan140
  13. Singapore90
  14. South Korea70
  15. China20
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentOrmonde Jayne shareBeauty and fragrance peers median share
United Kingdom GB5,40033.8%7.6%
United States US4,40027.5%28.0%
Germany DE1,60010.0%7.2%
Saudi Arabia SA8805.5%0.8%
Taiwan TW8805.5%2.0%
United Arab Emirates AE8805.5%1.3%
France FR3902.4%9.4%
Italy IT3902.4%4.3%
Spain ES3902.4%4.0%
Hong Kong SAR HK2601.6%1.7%
Switzerland CH2101.3%1.8%
Japan JP1400.9%1.8%
Singapore SG900.6%1.0%
South Korea KR700.4%0.6%
China CN200.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
52
Active at 24 Aug 2026
31
Inactive
21

Paid placements

Facebook
8
Instagram
52

Formats

Carousel
1
DCO
33
Image
17
Video
1

Calls to action

Learn more
42
Shop now
3
Visit Instagram profile
7

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Ended by 24 Aug 2026Source: still
    Innovative. Inclusive. Inspiring.
  3. Dec 20253No selected family
  4. Jan 20262No selected family
  5. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  6. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  7. May 20262No selected family
  8. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  9. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  10. Start Active at 24 Aug 2026Source: DCO component
    £25 back on your first four

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

7 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

7 selected families

Sept 20259:16 · VideoInactive at 24 Aug 2026
Nov 20254:5 · ImageInactive at 24 Aug 2026
Feb 20264:5 · ImageInactive at 24 Aug 2026
Apr 20264:5 · ImageInactive at 24 Aug 2026
Jun 20264:5 · ImageInactive at 24 Aug 2026
Jul 20264:5 · ImageInactive at 24 Aug 2026
Aug 20269:16 · DCOActive at 24 Aug 2026

Selected family

Ormonde Jayne

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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