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Maison intelligence / 15 markets

Alpina / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Alpina

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
81,700
All 15 approved markets
Strongest market
DE
27,100 monthly searches

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
258,890
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyUnited StatesFranceUnited KingdomItalySwitzerlandSpainJapanTaiwanUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.40,50030,37520,25010,1250MARKET SERIES123,58092,68561,79030,8950TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyUnited StatesFranceUnited KingdomItalySwitzerlandSpainJapanTaiwanUnited Arab EmiratesMarkets
Aug 202576,03027,10014,8009,9005,4003,6005,4002,9002,9001,90039015
Sept 202573,87027,10014,8009,9005,4003,6004,4002,9002,4001,60039015
Oct 202574,54027,10014,8009,9005,4004,4004,4002,9002,4001,60039015
Nov 202572,86027,10014,8009,9004,4004,4003,6002,9002,4001,60039015
Dec 202576,06027,10018,1009,9004,4003,6004,4002,4002,9001,60039015
Jan 2026123,58040,50022,20014,80012,1008,1005,4008,1004,4004,40072015
Feb 202685,21033,10014,80012,1006,6004,4004,4002,9002,9001,90048015
Mar 202680,35027,10018,1009,9006,6005,4003,6003,6002,4001,60039015
Apr 202671,26022,20014,80012,1005,4004,4003,6002,9002,4001,60039015
May 2026118,12033,10027,10012,10012,1008,1005,4005,4003,6006,60088015
Jun 202671,77022,20018,1008,1005,4003,6004,4002,9002,9001,90048015
Jul 202669,00022,20014,8008,1005,4003,6005,4002,9002,4001,90039015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US60,00047,700+12,300 (+25.8%)
China CN570420+150 (+35.7%)
Japan JP8,9007,700+1,200 (+15.6%)
France FR28,30034,100-5,800 (-17.0%)
United Kingdom GB22,90018,600+4,300 (+23.1%)
Italy IT15,30014,200+1,100 (+7.7%)
Germany DE77,50082,400-4,900 (-5.9%)
South Korea KR1,8701,100+770 (+70.0%)
Switzerland CH15,20011,600+3,600 (+31.0%)
Hong Kong SAR HK1,750970+780 (+80.4%)
United Arab Emirates AE1,7501,260+490 (+38.9%)
Singapore SG1,7501,170+580 (+49.6%)
Taiwan TW10,4005,100+5,300 (+103.9%)
Saudi Arabia SA1,5001,100+400 (+36.4%)
Spain ES11,2009,400+1,800 (+19.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
81,700
All 15 markets
Current demand rank
22 / 60
By current demand
Top percentile
Top 36.7%
Lower is stronger
Vs peer median
+87.2%
Watches peers
Last 90d momentum
+9.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Watches peers

Distribution

Where Alpina sits

Ranked by current demand · All 15 markets
TopLower

Rank 22 / 60 · quartile Q2 · top 36.7%

Indexed movement

Alpina vs Watches peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Alpina is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
27,100 current searches
Top-three share
67.4%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
Alpina share · Watches peers median
  1. Germany27,100
  2. United States18,100
  3. France9,900
  4. United Kingdom6,600
  5. Italy4,400
  6. Switzerland4,400
  7. Spain3,600
  8. Japan2,900
  9. Taiwan2,400
  10. Singapore480
  11. United Arab Emirates480
  12. Hong Kong SAR390
  13. Saudi Arabia390
  14. South Korea390
  15. China170
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentAlpina shareWatches peers median share
Germany DE27,10033.2%9.0%
United States US18,10022.2%29.3%
France FR9,90012.1%11.4%
United Kingdom GB6,6008.1%7.8%
Italy IT4,4005.4%7.8%
Switzerland CH4,4005.4%6.3%
Spain ES3,6004.4%4.9%
Japan JP2,9003.5%2.7%
Taiwan TW2,4002.9%1.6%
Singapore SG4800.6%2.1%
United Arab Emirates AE4800.6%2.1%
Hong Kong SAR HK3900.5%1.8%
Saudi Arabia SA3900.5%0.9%
South Korea KR3900.5%0.8%
China CN1700.2%0.2%

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