Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
3,760
All 15 approved markets
Strongest market
FR
1,900 monthly searches
Search read
FR is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":880,"history":{"2025-08":880,"2025-09":880,"2025-10":880,"2025-11":880,"2025-12":880,"2026-01":880,"2026-02":880,"2026-03":880,"2026-04":880,"2026-05":880,"2026-06":720,"2026-07":720}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":20,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":20}},{"market":"JP","name":"Japan","current":90,"history":{"2025-08":70,"2025-09":90,"2025-10":70,"2025-11":90,"2025-12":70,"2026-01":140,"2026-02":110,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":90,"2026-07":70}},{"market":"FR","name":"France","current":1900,"history":{"2025-08":1300,"2025-09":2900,"2025-10":2900,"2025-11":2400,"2025-12":2400,"2026-01":2400,"2026-02":1900,"2026-03":2400,"2026-04":1900,"2026-05":1900,"2026-06":1600,"2026-07":1900}},{"market":"GB","name":"United Kingdom","current":210,"history":{"2025-08":210,"2025-09":210,"2025-10":260,"2025-11":210,"2025-12":170,"2026-01":210,"2026-02":170,"2026-03":210,"2026-04":170,"2026-05":210,"2026-06":170,"2026-07":170}},{"market":"IT","name":"Italy","current":140,"history":{"2025-08":90,"2025-09":170,"2025-10":140,"2025-11":110,"2025-12":110,"2026-01":110,"2026-02":90,"2026-03":140,"2026-04":170,"2026-05":140,"2026-06":70,"2026-07":140}},{"market":"DE","name":"Germany","current":170,"history":{"2025-08":140,"2025-09":170,"2025-10":140,"2025-11":140,"2025-12":260,"2026-01":210,"2026-02":140,"2026-03":210,"2026-04":170,"2026-05":210,"2026-06":170,"2026-07":110}},{"market":"KR","name":"South Korea","current":50,"history":{"2025-08":40,"2025-09":50,"2025-10":30,"2025-11":40,"2025-12":30,"2026-01":50,"2026-02":30,"2026-03":50,"2026-04":50,"2026-05":50,"2026-06":50,"2026-07":70}},{"market":"CH","name":"Switzerland","current":90,"history":{"2025-08":70,"2025-09":110,"2025-10":70,"2025-11":70,"2025-12":110,"2026-01":90,"2026-02":90,"2026-03":70,"2026-04":70,"2026-05":70,"2026-06":70,"2026-07":70}},{"market":"HK","name":"Hong Kong SAR","current":40,"history":{"2025-08":50,"2025-09":40,"2025-10":40,"2025-11":40,"2025-12":40,"2026-01":70,"2026-02":20,"2026-03":30,"2026-04":40,"2026-05":30,"2026-06":30,"2026-07":30}},{"market":"AE","name":"United Arab Emirates","current":40,"history":{"2025-08":30,"2025-09":50,"2025-10":30,"2025-11":50,"2025-12":90,"2026-01":50,"2026-02":30,"2026-03":20,"2026-04":20,"2026-05":30,"2026-06":30,"2026-07":30}},{"market":"SG","name":"Singapore","current":20,"history":{"2025-08":10,"2025-09":20,"2025-10":30,"2025-11":20,"2025-12":30,"2026-01":30,"2026-02":30,"2026-03":20,"2026-04":30,"2026-05":10,"2026-06":30,"2026-07":20}},{"market":"TW","name":"Taiwan","current":40,"history":{"2025-08":40,"2025-09":20,"2025-10":40,"2025-11":30,"2025-12":30,"2026-01":70,"2026-02":30,"2026-03":30,"2026-04":20,"2026-05":50,"2026-06":40,"2026-07":40}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":40,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":30,"2026-07":10}},{"market":"ES","name":"Spain","current":70,"history":{"2025-08":70,"2025-09":50,"2025-10":50,"2025-11":70,"2025-12":70,"2026-01":90,"2026-02":70,"2026-03":70,"2026-04":50,"2026-05":70,"2026-06":40,"2026-07":90}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
10,380
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
FranceUnited StatesUnited KingdomGermanyItalyJapanSwitzerlandSpainSouth KoreaHong Kong SARAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
France
United States
United Kingdom
Germany
Italy
Japan
Switzerland
Spain
South Korea
Hong Kong SAR
Markets
Aug 2025
3,020
1,300
880
210
140
90
70
70
70
40
50
15
Sept 2025
4,780
2,900
880
210
170
170
90
110
50
50
40
15
Oct 2025
4,700
2,900
880
260
140
140
70
70
50
30
40
15
Nov 2025
4,170
2,400
880
210
140
110
90
70
70
40
40
15
Dec 2025
4,310
2,400
880
170
260
110
70
110
70
30
40
15
Jan 2026
4,420
2,400
880
210
210
110
140
90
90
50
70
15
Feb 2026
3,640
1,900
880
170
140
90
110
90
70
30
20
15
Mar 2026
4,250
2,400
880
210
210
140
90
70
70
50
30
15
Apr 2026
3,680
1,900
880
170
170
170
90
70
50
50
40
15
May 2026
3,740
1,900
880
210
210
140
70
70
70
50
30
15
Jun 2026
3,150
1,600
720
170
170
70
90
70
40
50
30
15
Jul 2026
3,490
1,900
720
170
110
140
70
70
90
70
30
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
2,320
2,640
-320 (-12.1%)
China CN
40
40
+0 (+0.0%)
Japan JP
230
290
-60 (-20.7%)
France FR
5,400
6,200
-800 (-12.9%)
United Kingdom GB
550
550
+0 (+0.0%)
Italy IT
350
400
-50 (-12.5%)
Germany DE
490
520
-30 (-5.8%)
South Korea KR
170
130
+40 (+30.8%)
Switzerland CH
210
230
-20 (-8.7%)
Hong Kong SAR HK
90
90
+0 (+0.0%)
United Arab Emirates AE
90
70
+20 (+28.6%)
Singapore SG
60
80
-20 (-25.0%)
Taiwan TW
130
80
+50 (+62.5%)
Saudi Arabia SA
50
60
-10 (-16.7%)
Spain ES
200
190
+10 (+5.3%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"puiforcat","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":20,"luxuryEligible":396,"category":"home_design","categoryLabel":"Home and design","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[36095,39680,42485,40625,38170,39395,37215,40890,40855,40620,33680,34625],"US":[7650,7350,7350,8100,9000,7350,6600,7350,7350,8100,6000,6600],"CN":[190,190,155,155,170,215,115,215,160,155,155,190],"JP":[1600,1900,1750,1750,1600,1600,1450,1600,1450,1600,1450,1600],"FR":[4000,6600,6600,7350,6600,6600,5400,5400,4900,4900,4900,4000],"GB":[1450,1900,2150,2150,1750,2000,1850,2000,2000,2000,1600,1750],"IT":[3250,4500,4750,5500,4500,5100,4150,4150,4150,4150,3900,3900],"DE":[3600,3600,4400,4000,4000,4500,3600,3600,3600,3600,3250,3250],"KR":[655,590,535,590,535,590,480,655,590,600,535,590],"CH":[1090,1300,1300,1150,1000,1300,1090,1150,1090,1010,940,795],"HK":[720,720,720,720,655,590,480,720,590,655,655,590],"AE":[655,600,590,590,535,655,590,435,490,435,535,435],"SG":[590,480,480,535,435,480,390,480,480,480,435,435],"TW":[1300,1150,1000,1150,1000,1000,880,1300,1300,1300,1300,1150],"SA":[210,210,210,260,260,260,210,210,235,235,260,235],"ES":[1000,1300,1450,1300,1300,1450,1300,1300,1300,1300,1150,1000]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Week","c":"events_fairs","v":[390,10,40,260,320,110,170,10,390,50,4400,90,20,90,50],"cu":[230,20,50,180,160,70,50,30,160,30,840,40,20,50,40],"pu":[420,10,40,210,210,70,130,20,210,40,700,40,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"sotheby-s","n":"Sotheby's","c":"auctions_collectibles","v":[74000,390,1600,27100,22200,14800,12100,880,6600,4400,2400,1600,880,720,6600],"cu":[238500,1190,4500,76400,71500,41700,31900,2320,16400,10900,5900,4500,2760,1920,16400],"pu":[222000,1330,4800,76400,66600,44400,36300,2480,18600,13200,5900,4500,2590,1770,18600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"christie-s","n":"Christie's","c":"auctions_collectibles","v":[40500,260,2400,18100,22200,9900,5400,720,2400,3600,880,880,880,480,2900],"cu":[132100,730,7700,48300,62500,23400,13400,1790,7600,9200,2080,2470,2480,1100,8200],"pu":[130500,750,8200,67400,71500,29700,14200,2190,7700,10400,2190,2600,2760,1440,9400],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"phillips","n":"Phillips","c":"auctions_collectibles","v":[60500,140,1300,6600,14800,1900,40500,590,1600,1600,590,1000,1000,720,5400],"cu":[148500,360,3900,17400,41700,5100,93300,1770,4200,4500,1770,2640,3300,2160,13200],"pu":[189500,420,3900,15200,55100,5100,150500,1900,4800,4500,1900,2760,2880,2160,14200],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"bonhams","n":"Bonhams","c":"auctions_collectibles","v":[27100,110,390,4400,22200,2400,1600,170,720,1300,170,260,260,90,1000],"cu":[93300,290,1260,9600,62500,6200,4500,340,1920,3480,490,790,790,250,2760],"pu":[87300,320,1030,12400,62500,6200,5300,490,2160,3180,390,900,810,230,2880],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dorotheum","n":"Dorotheum","c":"auctions_collectibles","v":[720,10,50,590,390,3600,8100,30,720,20,40,30,20,10,320],"cu":[2350,30,190,1950,1240,11400,16400,90,2080,60,90,90,50,30,1080],"pu":[2310,40,170,1900,1300,10900,21300,90,2320,70,80,80,30,40,1030],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}}]}
Current demand
3,760
All 15 markets
Current demand rank
20 / 20
By current demand
Top percentile
Top 100.0%
Lower is stronger
Vs peer median
-90.1%
Home and design peers
Last 90d momentum
-10.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Home and design peers
Distribution
Where Puiforcat sits
Ranked by current demand · All 15 markets
Rank 20 / 20 · quartile Q4 · top 100.0%
Indexed movement
Puiforcat vs Home and design peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Puiforcat is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
France
1,900 current searches
Top-three share
79.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Puiforcat share · Home and design peers median
France1,900
United States880
United Kingdom210
Germany170
Italy140
Japan90
Switzerland90
Spain70
South Korea50
Hong Kong SAR40
Taiwan40
United Arab Emirates40
Singapore20
China10
Saudi Arabia10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Puiforcat share
Home and design peers median share
France FR
1,900
50.5%
9.5%
United States US
880
23.4%
22.6%
United Kingdom GB
210
5.6%
5.7%
Germany DE
170
4.5%
7.6%
Italy IT
140
3.7%
7.5%
Japan JP
90
2.4%
4.9%
Switzerland CH
90
2.4%
2.7%
Spain ES
70
1.9%
3.3%
South Korea KR
50
1.3%
1.5%
Hong Kong SAR HK
40
1.1%
1.3%
Taiwan TW
40
1.1%
1.8%
United Arab Emirates AE
40
1.1%
1.2%
Singapore SG
20
0.5%
1.1%
China CN
10
0.3%
0.3%
Saudi Arabia SA
10
0.3%
0.4%
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