Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
1,000
All 15 approved markets
Strongest market
FR
260 monthly searches
Search read
FR is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":170,"history":{"2025-08":170,"2025-09":320,"2025-10":210,"2025-11":210,"2025-12":260,"2026-01":210,"2026-02":140,"2026-03":170,"2026-04":170,"2026-05":140,"2026-06":140,"2026-07":140}},{"market":"CN","name":"China","current":30,"history":{"2025-08":50,"2025-09":50,"2025-10":40,"2025-11":50,"2025-12":70,"2026-01":40,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":50,"history":{"2025-08":90,"2025-09":70,"2025-10":70,"2025-11":50,"2025-12":70,"2026-01":50,"2026-02":50,"2026-03":40,"2026-04":30,"2026-05":50,"2026-06":50,"2026-07":30}},{"market":"FR","name":"France","current":260,"history":{"2025-08":210,"2025-09":480,"2025-10":260,"2025-11":320,"2025-12":260,"2026-01":210,"2026-02":210,"2026-03":170,"2026-04":210,"2026-05":210,"2026-06":210,"2026-07":170}},{"market":"GB","name":"United Kingdom","current":90,"history":{"2025-08":70,"2025-09":260,"2025-10":70,"2025-11":110,"2025-12":140,"2026-01":90,"2026-02":70,"2026-03":50,"2026-04":70,"2026-05":90,"2026-06":50,"2026-07":50}},{"market":"IT","name":"Italy","current":50,"history":{"2025-08":40,"2025-09":50,"2025-10":70,"2025-11":50,"2025-12":70,"2026-01":50,"2026-02":50,"2026-03":50,"2026-04":40,"2026-05":40,"2026-06":30,"2026-07":50}},{"market":"DE","name":"Germany","current":110,"history":{"2025-08":50,"2025-09":320,"2025-10":90,"2025-11":90,"2025-12":140,"2026-01":140,"2026-02":70,"2026-03":90,"2026-04":170,"2026-05":110,"2026-06":70,"2026-07":90}},{"market":"KR","name":"South Korea","current":40,"history":{"2025-08":40,"2025-09":40,"2025-10":70,"2025-11":40,"2025-12":30,"2026-01":40,"2026-02":20,"2026-03":30,"2026-04":20,"2026-05":30,"2026-06":30,"2026-07":30}},{"market":"CH","name":"Switzerland","current":20,"history":{"2025-08":20,"2025-09":10,"2025-10":20,"2025-11":30,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":20,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"HK","name":"Hong Kong SAR","current":30,"history":{"2025-08":20,"2025-09":10,"2025-10":40,"2025-11":50,"2025-12":30,"2026-01":20,"2026-02":20,"2026-03":20,"2026-04":30,"2026-05":30,"2026-06":20,"2026-07":20}},{"market":"AE","name":"United Arab Emirates","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":20,"2026-07":10}},{"market":"SG","name":"Singapore","current":10,"history":{"2025-08":10,"2025-09":20,"2025-10":10,"2025-11":20,"2025-12":20,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"TW","name":"Taiwan","current":90,"history":{"2025-08":50,"2025-09":90,"2025-10":110,"2025-11":110,"2025-12":110,"2026-01":90,"2026-02":90,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":110,"2026-07":110}},{"market":"SA","name":"Saudi Arabia","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":20,"2026-04":10,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"ES","name":"Spain","current":30,"history":{"2025-08":20,"2025-09":30,"2025-10":30,"2025-11":30,"2025-12":30,"2026-01":40,"2026-02":30,"2026-03":20,"2026-04":20,"2026-05":30,"2026-06":20,"2026-07":20}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
2,400
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
France
United States
Germany
Taiwan
United Kingdom
Japan
Italy
South Korea
China
Spain
Markets
Aug 2025
860
210
170
50
50
70
90
40
40
50
20
15
Sept 2025
1,770
480
320
320
90
260
70
50
40
50
30
15
Oct 2025
1,110
260
210
90
110
70
70
70
70
40
30
15
Nov 2025
1,180
320
210
90
110
110
50
50
40
50
30
15
Dec 2025
1,260
260
260
140
110
140
70
70
30
70
30
15
Jan 2026
1,020
210
210
140
90
90
50
50
40
40
40
15
Feb 2026
800
210
140
70
90
70
50
50
20
10
30
15
Mar 2026
790
170
170
90
90
50
40
50
30
10
20
15
Apr 2026
910
210
170
170
90
70
30
40
20
10
20
15
May 2026
850
210
140
110
70
90
50
40
30
10
30
15
Jun 2026
790
210
140
70
110
50
50
30
30
10
20
15
Jul 2026
760
170
140
90
110
50
30
50
30
10
20
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
420
480
-60 (-12.5%)
China CN
30
30
+0 (+0.0%)
Japan JP
130
120
+10 (+8.3%)
France FR
590
590
+0 (+0.0%)
United Kingdom GB
190
190
+0 (+0.0%)
Italy IT
120
140
-20 (-14.3%)
Germany DE
270
330
-60 (-18.2%)
South Korea KR
90
70
+20 (+28.6%)
Switzerland CH
30
40
-10 (-25.0%)
Hong Kong SAR HK
70
70
+0 (+0.0%)
United Arab Emirates AE
40
30
+10 (+33.3%)
Singapore SG
30
30
+0 (+0.0%)
Taiwan TW
290
270
+20 (+7.4%)
Saudi Arabia SA
30
40
-10 (-25.0%)
Spain ES
70
70
+0 (+0.0%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"frapin","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":35,"luxuryEligible":396,"category":"wines_spirits","categoryLabel":"Wines and spirits","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[33670,30280,32630,30770,48870,32690,26510,28910,29680,29900,28450,28740],"US":[6600,5400,6600,6600,9900,8100,6600,6600,6600,6600,5400,5400],"CN":[40,40,40,40,50,40,30,50,40,40,40,40],"JP":[480,480,480,480,720,590,390,480,480,480,390,390],"FR":[4400,4400,3600,4400,5400,3600,2400,2900,3600,3600,3600,3600],"GB":[2900,2900,2900,3600,4400,2900,2900,2400,2400,2900,2400,2400],"IT":[1600,1600,1600,1600,2900,1600,1300,1300,1300,1600,1000,1300],"DE":[1900,1900,1900,1900,2900,2400,1600,1900,1900,1900,1600,1600],"KR":[170,170,170,170,210,170,170,170,170,170,170,170],"CH":[590,590,590,720,880,590,480,590,480,590,390,590],"HK":[480,480,480,480,590,480,390,480,390,480,390,320],"AE":[170,170,170,170,210,170,170,140,140,140,140,140],"SG":[390,390,320,390,390,390,320,320,320,320,320,320],"TW":[260,260,210,260,260,260,260,210,210,210,210,170],"SA":[40,30,30,30,40,40,30,20,30,30,40,30],"ES":[1000,1000,1300,1300,1900,1300,1000,1000,1000,1300,1000,1000]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
1,000
All 15 markets
Current demand rank
35 / 35
By current demand
Top percentile
Top 100.0%
Lower is stronger
Vs peer median
-96.9%
Wines and spirits peers
Last 90d momentum
-4.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Wines and spirits peers
Distribution
Where Frapin sits
Ranked by current demand · All 15 markets
Rank 35 / 35 · quartile Q4 · top 100.0%
Indexed movement
Frapin vs Wines and spirits peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Frapin is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
France
260 current searches
Top-three share
54%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Frapin share · Wines and spirits peers median
France260
United States170
Germany110
Taiwan90
United Kingdom90
Italy50
Japan50
South Korea40
China30
Hong Kong SAR30
Spain30
Switzerland20
Saudi Arabia10
Singapore10
United Arab Emirates10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Frapin share
Wines and spirits peers median share
France FR
260
26.0%
14.7%
United States US
170
17.0%
28.3%
Germany DE
110
11.0%
7.6%
Taiwan TW
90
9.0%
0.9%
United Kingdom GB
90
9.0%
10.1%
Italy IT
50
5.0%
5.8%
Japan JP
50
5.0%
1.3%
South Korea KR
40
4.0%
0.6%
China CN
30
3.0%
0.1%
Hong Kong SAR HK
30
3.0%
1.5%
Spain ES
30
3.0%
3.8%
Switzerland CH
20
2.0%
1.8%
Saudi Arabia SA
10
1.0%
0.1%
Singapore SG
10
1.0%
1.1%
United Arab Emirates AE
10
1.0%
0.5%
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