TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

La Mer / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for La Mer

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
190,300
All 15 approved markets
Strongest market
US
74,000 monthly searches
Meta observations
119
Observed paid placements
Active at 22 Aug 2026
57
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

37 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
475,580
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyFranceUnited KingdomTaiwanJapanUnited Arab EmiratesHong Kong SARItalySpainAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.165,000123,75082,50041,2500MARKET SERIES322,300241,725161,15080,5750TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyFranceUnited KingdomTaiwanJapanUnited Arab EmiratesHong Kong SARItalySpainMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown6,6002
Aug 2025183,80060,50022,20022,20012,10012,1009,90012,1009,9006,6006,60015
Sept 2025178,90060,50018,10018,10014,80012,1009,90014,8008,1006,6006,60015
Oct 2025210,50074,00022,20018,10014,80014,80012,10022,2009,9006,6006,60015
Nov 2025322,300165,00022,20018,10027,10014,80012,10022,20012,1009,9008,10015
Dec 2025251,200110,00022,20018,10022,20012,10012,10014,80014,8008,1006,60015
Jan 2026189,60074,00018,10018,10014,80012,10012,1006,6009,9008,1006,60015
Feb 2026157,56060,50014,80014,80012,10012,1009,9005,4008,1006,6005,40015
Mar 2026165,10060,50018,10018,10012,10012,10012,1003,6008,1006,6005,40015
Apr 2026165,20060,50018,10018,10012,10012,1009,9004,4008,1006,6006,60015
May 2026169,00060,50022,20018,10012,1009,90012,1004,4008,1006,6006,60015
Jun 2026141,38049,50018,10018,1009,9008,1009,9002,9006,6005,4005,40015
Jul 2026Unknown49,50018,10018,1008,1009,9009,9002,400Unknown5,400Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US170,500195,000-24,500 (-12.6%)
China CN2,8803,180-300 (-9.4%)
Japan JP31,90034,100-2,200 (-6.5%)
France FR54,30051,000+3,300 (+6.5%)
United Kingdom GB34,10039,000-4,900 (-12.6%)
Italy IT18,60021,300-2,700 (-12.7%)
Germany DE58,40051,000+7,400 (+14.5%)
South Korea KR4,2004,500-300 (-6.7%)
Switzerland CH5,7006,200-500 (-8.1%)
Hong Kong SAR HK22,80026,100-3,300 (-12.6%)
United Arab Emirates AE11,70015,600-3,900 (-25.0%)
Singapore SG8,2008,700-500 (-5.7%)
Taiwan TW30,10036,300-6,200 (-17.1%)
Saudi Arabia SA3,6002,880+720 (+25.0%)
Spain ES18,60017,400+1,200 (+6.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
190,300
All 15 markets
Current demand rank
12 / 66
By current demand
Top percentile
Top 18.2%
Lower is stronger
Vs peer median
+478.4%
Beauty and fragrance peers
Last 90d momentum
-7.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where La Mer sits

Ranked by current demand · All 15 markets
TopLower

Rank 12 / 66 · quartile Q1 · top 18.2%

Indexed movement

La Mer vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for La Mer is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
74,000 current searches
Top-three share
57.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
La Mer share · Beauty and fragrance peers median
  1. United States74,000
  2. France18,100
  3. Germany18,100
  4. United Kingdom14,800
  5. Japan12,100
  6. Taiwan12,100
  7. Hong Kong SAR9,900
  8. United Arab Emirates9,900
  9. Italy6,600
  10. Spain6,600
  11. Singapore2,900
  12. Switzerland1,900
  13. South Korea1,300
  14. China1,000
  15. Saudi Arabia1,000
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentLa Mer shareBeauty and fragrance peers median share
United States US74,00038.9%28.0%
France FR18,1009.5%9.4%
Germany DE18,1009.5%7.2%
United Kingdom GB14,8007.8%7.6%
Japan JP12,1006.4%1.8%
Taiwan TW12,1006.4%2.0%
Hong Kong SAR HK9,9005.2%1.7%
United Arab Emirates AE9,9005.2%1.3%
Italy IT6,6003.5%4.3%
Spain ES6,6003.5%4.0%
Singapore SG2,9001.5%1.0%
Switzerland CH1,9001.0%1.8%
South Korea KR1,3000.7%0.6%
China CN1,0000.5%0.2%
Saudi Arabia SA1,0000.5%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
119
Active at 22 Aug 2026
57
Inactive
62

Paid placements

Facebook
99
Instagram
119
Messenger
68
Audience Network
26
Threads
53

Formats

DCO
72
Dynamic Product Ads
2
Image
20
Video
25

Calls to action

Learn more
39
See details
3
Shop now
77

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 22 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Ended by 22 Aug 2026Source: DCO component
    Reserve & Collect La Mer
  3. Start Ended by 22 Aug 2026Source: DCO component
    Reserve & Collect La Mer
  4. Start Ended by 22 Aug 2026Source: DCO component
    Vos surprises La Mer
  5. Start Active at 22 Aug 2026Source: DCO component
    SPA Lamer
  6. Start Ended by 22 Aug 2026Source: video preview
    Product catalogue variant
  7. Start Ended by 22 Aug 2026Source: video preview
    Product catalogue variant
  8. Start Ended by 22 Aug 2026Source: DCO component
    ラ・メールの新アイクリーム誕生。空港特別限定ギフトも。
  9. Start Ended by 22 Aug 2026Source: video preview
    Product catalogue variant
  10. Start Ended by 22 Aug 2026Source: DCO component
    ラ・メールの新アイクリーム誕生。空港特別限定ギフトも。
  11. Start Active at 22 Aug 2026Source: video preview
    Product catalogue variant
  12. Start Active at 22 Aug 2026Source: still
    Encontre o Seu Favorito No Site Oficial La Mer

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

12 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

12 selected families

Sept 20259:16 · VideoInactive at 22 Aug 2026
Oct 20259:16 · DCOInactive at 22 Aug 2026
Nov 20259:16 · DCOInactive at 22 Aug 2026
Dec 20259:16 · DCOInactive at 22 Aug 2026
Jan 20269:16 · DCOActive at 22 Aug 2026
Feb 20269:16 · VideoInactive at 22 Aug 2026
Mar 20269:16 · VideoInactive at 22 Aug 2026
Apr 20269:16 · DCOInactive at 22 Aug 2026
May 20269:16 · VideoInactive at 22 Aug 2026
Jun 20261:1 · DCOInactive at 22 Aug 2026
Jul 20269:16 · VideoActive at 22 Aug 2026
Aug 20269:16 · ImageActive at 22 Aug 2026

Selected family

La Mer

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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