











Maison intelligence / 15 markets
La Mer / Intelligence
See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.
01 / Overview
What changed for La Mer
Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
- Current search
- 190,300 All 15 approved markets
- Strongest market
- US 74,000 monthly searches
- Meta observations
- 119 Observed paid placements
- Active at 22 Aug 2026
- 57 Observed paid activity
Observed activity
Aug 2026 carried the highest observed start volume.
37 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
ObservedBranded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage
- Current period
- 475,580 Apr 2026 to Jun 2026
- Prior period
- … Jan 2026 to Mar 2026
- Change
- … Selected market set
- Scope
- 15 of 15 markets 13 returned months · returned market volume
13-month line trend · no five-year claim, 11 of 60 stable months returned
Search demand movement
Hover, focus or tap a month to inspect exact values.
The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.
Show exact monthly values
| Month | Total | United States | Germany | France | United Kingdom | Taiwan | Japan | United Arab Emirates | Hong Kong SAR | Italy | Spain | Markets |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jul 2025 | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown | 6,600 | 2 |
| Aug 2025 | 183,800 | 60,500 | 22,200 | 22,200 | 12,100 | 12,100 | 9,900 | 12,100 | 9,900 | 6,600 | 6,600 | 15 |
| Sept 2025 | 178,900 | 60,500 | 18,100 | 18,100 | 14,800 | 12,100 | 9,900 | 14,800 | 8,100 | 6,600 | 6,600 | 15 |
| Oct 2025 | 210,500 | 74,000 | 22,200 | 18,100 | 14,800 | 14,800 | 12,100 | 22,200 | 9,900 | 6,600 | 6,600 | 15 |
| Nov 2025 | 322,300 | 165,000 | 22,200 | 18,100 | 27,100 | 14,800 | 12,100 | 22,200 | 12,100 | 9,900 | 8,100 | 15 |
| Dec 2025 | 251,200 | 110,000 | 22,200 | 18,100 | 22,200 | 12,100 | 12,100 | 14,800 | 14,800 | 8,100 | 6,600 | 15 |
| Jan 2026 | 189,600 | 74,000 | 18,100 | 18,100 | 14,800 | 12,100 | 12,100 | 6,600 | 9,900 | 8,100 | 6,600 | 15 |
| Feb 2026 | 157,560 | 60,500 | 14,800 | 14,800 | 12,100 | 12,100 | 9,900 | 5,400 | 8,100 | 6,600 | 5,400 | 15 |
| Mar 2026 | 165,100 | 60,500 | 18,100 | 18,100 | 12,100 | 12,100 | 12,100 | 3,600 | 8,100 | 6,600 | 5,400 | 15 |
| Apr 2026 | 165,200 | 60,500 | 18,100 | 18,100 | 12,100 | 12,100 | 9,900 | 4,400 | 8,100 | 6,600 | 6,600 | 15 |
| May 2026 | 169,000 | 60,500 | 22,200 | 18,100 | 12,100 | 9,900 | 12,100 | 4,400 | 8,100 | 6,600 | 6,600 | 15 |
| Jun 2026 | 141,380 | 49,500 | 18,100 | 18,100 | 9,900 | 8,100 | 9,900 | 2,900 | 6,600 | 5,400 | 5,400 | 15 |
| Jul 2026 | Unknown | 49,500 | 18,100 | 18,100 | 8,100 | 9,900 | 9,900 | 2,400 | Unknown | 5,400 | Unknown | 12 |
Market ranking
Last 90d volume, largest first
Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.
15 markets
| United States US | 170,500 | 195,000 | -24,500 (-12.6%) |
|---|---|---|---|
| China CN | 2,880 | 3,180 | -300 (-9.4%) |
| Japan JP | 31,900 | 34,100 | -2,200 (-6.5%) |
| France FR | 54,300 | 51,000 | +3,300 (+6.5%) |
| United Kingdom GB | 34,100 | 39,000 | -4,900 (-12.6%) |
| Italy IT | 18,600 | 21,300 | -2,700 (-12.7%) |
| Germany DE | 58,400 | 51,000 | +7,400 (+14.5%) |
| South Korea KR | 4,200 | 4,500 | -300 (-6.7%) |
| Switzerland CH | 5,700 | 6,200 | -500 (-8.1%) |
| Hong Kong SAR HK | 22,800 | 26,100 | -3,300 (-12.6%) |
| United Arab Emirates AE | 11,700 | 15,600 | -3,900 (-25.0%) |
| Singapore SG | 8,200 | 8,700 | -500 (-5.7%) |
| Taiwan TW | 30,100 | 36,300 | -6,200 (-17.1%) |
| Saudi Arabia SA | 3,600 | 2,880 | +720 (+25.0%) |
| Spain ES | 18,600 | 17,400 | +1,200 (+6.9%) |
03 / Benchmark
Peer benchmark
ObservedCommon 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"la-mer","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":66,"luxuryEligible":396,"category":"beauty_fragrance","categoryLabel":"Beauty and fragrance","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[31320,31695,33640,40765,39795,33065,27835,32365,31460,32515,29165,32020],"US":[10100,9900,12100,12100,12100,11000,9900,11000,9900,9900,9000,9000],"CN":[60,50,60,70,70,50,45,60,70,60,60,70],"JP":[480,480,480,435,480,480,390,480,535,480,480,480],"FR":[2650,2900,3250,3600,3600,3250,2900,3250,3600,3600,2900,3250],"GB":[2900,2900,2900,3250,2900,2900,2650,2900,2900,2900,2900,2400],"IT":[1750,1750,1750,2150,2000,1750,1750,1750,1750,1600,1450,1600],"DE":[1900,1900,1900,2650,2900,1900,1750,1900,1900,1900,1750,1750],"KR":[210,190,155,190,170,190,170,210,210,210,210,170],"CH":[655,590,720,720,720,720,590,720,590,590,535,535],"HK":[535,480,480,535,535,535,435,480,480,480,480,480],"AE":[490,480,590,535,480,480,435,435,535,535,435,435],"SG":[355,390,320,320,260,320,235,320,320,290,260,320],"TW":[435,480,590,590,480,590,435,590,535,590,535,390],"SA":[260,210,210,210,260,260,235,260,210,260,260,260],"ES":[1150,1150,1300,1600,1600,1600,1300,1600,1150,1450,1150,1300]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 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Mille","c":"watches","v":[135000,880,5400,74000,40500,49500,60500,1600,14800,6600,12100,9900,6600,4400,33100],"cu":[410000,2480,12400,244500,130500,181500,170500,4500,47700,18600,36800,26100,18600,13400,106700],"pu":[380000,2470,13200,170500,106700,132100,139500,3600,41700,18600,31900,24300,16400,14200,93300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"hublot","n":"Hublot","c":"watches","v":[40500,590,12100,40500,14800,14800,18100,1600,9900,2900,5400,2900,3600,5400,18100],"cu":[130500,1550,36300,130500,45000,39000,47700,4800,30100,7700,15200,8400,11600,14400,51800],"pu":[115700,1750,37900,121500,39000,41700,51000,5500,29700,9200,15400,9400,17100,17400,51000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"tag-heuer","n":"TAG 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Moser \u0026 Cie","c":"watches","v":[6600,50,720,1600,1600,720,1300,320,1600,1000,480,720,480,170,480],"cu":[21300,140,2320,4500,4800,2320,5800,1460,4500,2880,1280,2320,1700,580,1550],"pu":[18900,170,2190,5000,4800,2080,3900,560,6100,4500,1460,1790,1370,580,1550],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"f-p-journe","n":"F.P. 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Faber-Castell","c":"writing_accessories","v":[1300,10,320,480,480,210,1900,170,210,90,50,90,170,70,320],"cu":[2880,30,1030,1030,1170,480,4800,450,520,270,170,290,550,230,850],"pu":[3000,40,970,1260,1390,630,4800,480,690,290,140,250,450,250,970],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"aurora","n":"Aurora","c":"writing_accessories","v":[550000,1900,22200,27100,74000,40500,49500,5400,9900,8100,5400,6600,9900,8100,22200],"cu":[1450000,5400,66600,66600,211500,106700,130500,13200,24300,19800,15200,17400,29700,24300,54300],"pu":[1573000,5100,66600,76400,211500,114100,139500,14200,26100,21300,14200,18600,31900,21300,62500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"art-basel","n":"Art 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Current demand
- 190,300 All 15 markets
- Current demand rank
- 12 / 66 By current demand
- Top percentile
- Top 18.2% Lower is stronger
- Vs peer median
- +478.4% Beauty and fragrance peers
- Last 90d momentum
- -7.8% May 2026–Jul 2026 vs Feb 2026–Apr 2026
- Current demand quartile
- Q1 Beauty and fragrance peers
Distribution
Where La Mer sits
Rank 12 / 66 · quartile Q1 · top 18.2%
Indexed movement
La Mer vs Beauty and fragrance peers
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
ObservedHow branded Search demand for La Mer is distributed across the fixed 15-market view, ordered by current volume.
- Strongest market
- United States 74,000 current searches
- Top-three share
- 57.9% Of current 15-market total
- Markets
- 15 Approved market set
- Benchmark group
- Beauty and fragrance peers 66 eligible Maisons
- United States74,000
- France18,100
- Germany18,100
- United Kingdom14,800
- Japan12,100
- Taiwan12,100
- Hong Kong SAR9,900
- United Arab Emirates9,900
- Italy6,600
- Spain6,600
- Singapore2,900
- Switzerland1,900
- South Korea1,300
- China1,000
- Saudi Arabia1,000
Show exact market shares
| Market | Current | La Mer share | Beauty and fragrance peers median share |
|---|---|---|---|
| United States US | 74,000 | 38.9% | 28.0% |
| France FR | 18,100 | 9.5% | 9.4% |
| Germany DE | 18,100 | 9.5% | 7.2% |
| United Kingdom GB | 14,800 | 7.8% | 7.6% |
| Japan JP | 12,100 | 6.4% | 1.8% |
| Taiwan TW | 12,100 | 6.4% | 2.0% |
| Hong Kong SAR HK | 9,900 | 5.2% | 1.7% |
| United Arab Emirates AE | 9,900 | 5.2% | 1.3% |
| Italy IT | 6,600 | 3.5% | 4.3% |
| Spain ES | 6,600 | 3.5% | 4.0% |
| Singapore SG | 2,900 | 1.5% | 1.0% |
| Switzerland CH | 1,900 | 1.0% | 1.8% |
| South Korea KR | 1,300 | 0.7% | 0.6% |
| China CN | 1,000 | 0.5% | 0.2% |
| Saudi Arabia SA | 1,000 | 0.5% | 0.8% |
06 / Creatives
The message in market
Observed set12 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.
12 selected families
No selected family matches those filters.
Next question
Turn a bounded observation into a checked decision.
Bring the question to the Department; this page does not launch or change a provider.
Discover our services
05 / Reverse plan
Reverse plan
ObservedObserved paid activity reconstructed in chronological order.
Paid placements
Formats
Calls to action
Reverse media plan
Observed starts, in sequence
Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.