Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
24,820
All 15 approved markets
Strongest market
US
12,100 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":12100,"history":{"2025-08":12100,"2025-09":12100,"2025-10":12100,"2025-11":12100,"2025-12":14800,"2026-01":12100,"2026-02":12100,"2026-03":12100,"2026-04":12100,"2026-05":12100,"2026-06":12100,"2026-07":9900}},{"market":"CN","name":"China","current":40,"history":{"2025-08":50,"2025-09":50,"2025-10":50,"2025-11":50,"2025-12":30,"2026-01":30,"2026-02":30,"2026-03":40,"2026-04":30,"2026-05":50,"2026-06":40,"2026-07":50}},{"market":"JP","name":"Japan","current":590,"history":{"2025-08":480,"2025-09":480,"2025-10":480,"2025-11":480,"2025-12":590,"2026-01":720,"2026-02":480,"2026-03":590,"2026-04":590,"2026-05":590,"2026-06":590,"2026-07":590}},{"market":"FR","name":"France","current":1000,"history":{"2025-08":1300,"2025-09":1000,"2025-10":1300,"2025-11":1000,"2025-12":1300,"2026-01":1300,"2026-02":1300,"2026-03":1000,"2026-04":1000,"2026-05":1000,"2026-06":1000,"2026-07":1000}},{"market":"GB","name":"United Kingdom","current":720,"history":{"2025-08":720,"2025-09":720,"2025-10":720,"2025-11":720,"2025-12":880,"2026-01":1000,"2026-02":590,"2026-03":720,"2026-04":720,"2026-05":720,"2026-06":590,"2026-07":590}},{"market":"IT","name":"Italy","current":5400,"history":{"2025-08":4400,"2025-09":4400,"2025-10":5400,"2025-11":5400,"2025-12":8100,"2026-01":6600,"2026-02":5400,"2026-03":5400,"2026-04":5400,"2026-05":5400,"2026-06":4400,"2026-07":5400}},{"market":"DE","name":"Germany","current":590,"history":{"2025-08":590,"2025-09":720,"2025-10":720,"2025-11":590,"2025-12":720,"2026-01":590,"2026-02":590,"2026-03":590,"2026-04":590,"2026-05":590,"2026-06":480,"2026-07":480}},{"market":"KR","name":"South Korea","current":140,"history":{"2025-08":110,"2025-09":110,"2025-10":140,"2025-11":110,"2025-12":110,"2026-01":110,"2026-02":110,"2026-03":140,"2026-04":110,"2026-05":170,"2026-06":260,"2026-07":170}},{"market":"CH","name":"Switzerland","current":260,"history":{"2025-08":260,"2025-09":320,"2025-10":320,"2025-11":260,"2025-12":320,"2026-01":320,"2026-02":260,"2026-03":320,"2026-04":260,"2026-05":260,"2026-06":210,"2026-07":210}},{"market":"HK","name":"Hong Kong SAR","current":110,"history":{"2025-08":140,"2025-09":110,"2025-10":90,"2025-11":90,"2025-12":110,"2026-01":110,"2026-02":110,"2026-03":90,"2026-04":110,"2026-05":110,"2026-06":90,"2026-07":110}},{"market":"AE","name":"United Arab Emirates","current":90,"history":{"2025-08":90,"2025-09":110,"2025-10":110,"2025-11":90,"2025-12":140,"2026-01":140,"2026-02":110,"2026-03":70,"2026-04":50,"2026-05":90,"2026-06":70,"2026-07":50}},{"market":"SG","name":"Singapore","current":70,"history":{"2025-08":70,"2025-09":70,"2025-10":70,"2025-11":70,"2025-12":70,"2026-01":70,"2026-02":40,"2026-03":70,"2026-04":50,"2026-05":70,"2026-06":70,"2026-07":50}},{"market":"TW","name":"Taiwan","current":90,"history":{"2025-08":90,"2025-09":90,"2025-10":140,"2025-11":70,"2025-12":90,"2026-01":110,"2026-02":70,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":90,"2026-07":110}},{"market":"SA","name":"Saudi Arabia","current":720,"history":{"2025-08":210,"2025-09":880,"2025-10":720,"2025-11":590,"2025-12":480,"2026-01":480,"2026-02":480,"2026-03":390,"2026-04":590,"2026-05":480,"2026-06":480,"2026-07":1900}},{"market":"ES","name":"Spain","current":2900,"history":{"2025-08":2900,"2025-09":2900,"2025-10":3600,"2025-11":3600,"2025-12":4400,"2026-01":3600,"2026-02":3600,"2026-03":3600,"2026-04":3600,"2026-05":2900,"2026-06":2400,"2026-07":2400}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
70,480
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesItalySpainFranceUnited KingdomSaudi ArabiaGermanyJapanSwitzerlandSouth KoreaAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
Italy
Spain
France
United Kingdom
Saudi Arabia
Germany
Japan
Switzerland
South Korea
Markets
Aug 2025
23,510
12,100
4,400
2,900
1,300
720
210
590
480
260
110
15
Sept 2025
24,060
12,100
4,400
2,900
1,000
720
880
720
480
320
110
15
Oct 2025
25,960
12,100
5,400
3,600
1,300
720
720
720
480
320
140
15
Nov 2025
25,220
12,100
5,400
3,600
1,000
720
590
590
480
260
110
15
Dec 2025
32,140
14,800
8,100
4,400
1,300
880
480
720
590
320
110
15
Jan 2026
27,280
12,100
6,600
3,600
1,300
1,000
480
590
720
320
110
15
Feb 2026
25,270
12,100
5,400
3,600
1,300
590
480
590
480
260
110
15
Mar 2026
25,210
12,100
5,400
3,600
1,000
720
390
590
590
320
140
15
Apr 2026
25,290
12,100
5,400
3,600
1,000
720
590
590
590
260
110
15
May 2026
24,600
12,100
5,400
2,900
1,000
720
480
590
590
260
170
15
Jun 2026
22,870
12,100
4,400
2,400
1,000
590
480
480
590
210
260
15
Jul 2026
23,010
9,900
5,400
2,400
1,000
590
1,900
480
590
210
170
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
34,100
36,300
-2,200 (-6.1%)
China CN
140
100
+40 (+40.0%)
Japan JP
1,770
1,660
+110 (+6.6%)
France FR
3,000
3,300
-300 (-9.1%)
United Kingdom GB
1,900
2,030
-130 (-6.4%)
Italy IT
15,200
16,200
-1,000 (-6.2%)
Germany DE
1,550
1,770
-220 (-12.4%)
South Korea KR
600
360
+240 (+66.7%)
Switzerland CH
680
840
-160 (-19.0%)
Hong Kong SAR HK
310
310
+0 (+0.0%)
United Arab Emirates AE
210
230
-20 (-8.7%)
Singapore SG
190
160
+30 (+18.8%)
Taiwan TW
270
250
+20 (+8.0%)
Saudi Arabia SA
2,860
1,460
+1,400 (+95.9%)
Spain ES
7,700
10,800
-3,100 (-28.7%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"isaia","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":83,"luxuryEligible":396,"category":"fashion_leather","categoryLabel":"Fashion and leather","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[302020,321490,333600,360270,375200,337290,277280,289570,276590,302900,273390,264590],"US":[110000,110000,110000,135000,165000,135000,110000,110000,90500,90500,90500,90500],"CN":[590,590,590,720,720,720,480,720,720,590,590,590],"JP":[14800,12100,12100,14800,18100,14800,12100,14800,12100,14800,12100,12100],"FR":[27100,27100,33100,33100,33100,27100,22200,33100,22200,27100,22200,27100],"GB":[22200,27100,27100,33100,40500,33100,22200,27100,22200,27100,22200,22200],"IT":[27100,33100,27100,27100,27100,27100,18100,22200,27100,27100,22200,22200],"DE":[27100,27100,27100,27100,33100,27100,27100,27100,27100,27100,22200,22200],"KR":[1600,1900,1900,1900,1600,1900,1600,1900,1600,1600,1600,1600],"CH":[3600,4400,5400,5400,4400,4400,3600,4400,3600,4400,3600,2900],"HK":[2900,3600,4400,3600,4400,4400,3600,3600,2900,3600,2900,2900],"AE":[2900,2900,3600,3600,3600,3600,2900,2400,2900,2900,2900,2400],"SG":[2900,2900,2900,2900,2900,2900,2400,2400,2400,2400,2400,2400],"TW":[4400,5400,5400,5400,5400,5400,4400,5400,4400,4400,4400,4400],"SA":[1900,1900,1900,2400,2400,2400,1600,1900,1900,2400,2400,2400],"ES":[12100,14800,14800,18100,14800,14800,12100,12100,9900,9900,12100,9900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
24,820
All 15 markets
Current demand rank
77 / 83
By current demand
Top percentile
Top 92.8%
Lower is stronger
Vs peer median
-92.1%
Fashion and leather peers
Last 90d momentum
-7.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Fashion and leather peers
Distribution
Where Isaia sits
Ranked by current demand · All 15 markets
Rank 77 / 83 · quartile Q4 · top 92.8%
Indexed movement
Isaia vs Fashion and leather peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Isaia is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
12,100 current searches
Top-three share
82.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Isaia share · Fashion and leather peers median
United States12,100
Italy5,400
Spain2,900
France1,000
Saudi Arabia720
United Kingdom720
Germany590
Japan590
Switzerland260
South Korea140
Hong Kong SAR110
Taiwan90
United Arab Emirates90
Singapore70
China40
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Isaia share
Fashion and leather peers median share
United States US
12,100
48.8%
37.3%
Italy IT
5,400
21.8%
8.7%
Spain ES
2,900
11.7%
4.2%
France FR
1,000
4.0%
9.1%
Saudi Arabia SA
720
2.9%
0.8%
United Kingdom GB
720
2.9%
8.3%
Germany DE
590
2.4%
7.6%
Japan JP
590
2.4%
4.4%
Switzerland CH
260
1.0%
1.4%
South Korea KR
140
0.6%
0.7%
Hong Kong SAR HK
110
0.4%
1.3%
Taiwan TW
90
0.4%
1.7%
United Arab Emirates AE
90
0.4%
1.1%
Singapore SG
70
0.3%
0.9%
China CN
40
0.2%
0.3%
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