TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Franck Muller / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Franck Muller

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
34,040
All 15 approved markets
Strongest market
US
9,900 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
94,510
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceItalySwitzerlandUnited KingdomGermanySingaporeUnited Arab EmiratesHong Kong SARJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.12,1009,0756,0503,0250MARKET SERIES43,66032,74521,83010,9150TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceItalySwitzerlandUnited KingdomGermanySingaporeUnited Arab EmiratesHong Kong SARJapanMarkets
Aug 202543,66012,1003,6005,4002,4002,9002,9003,6002,4002,4001,60015
Sept 202538,2709,9004,4004,4002,4002,4002,4002,4001,9001,9001,90015
Oct 202537,6409,9003,6003,6002,4002,4002,9002,4002,4002,9001,60015
Nov 202533,6709,9003,6003,6002,4002,4001,9001,9001,9001,6001,60015
Dec 202532,4409,9003,6003,6001,9001,9001,9001,6001,9001,6001,60015
Jan 202631,7309,9003,6003,6001,9001,9001,9001,6001,6001,3001,30015
Feb 202627,3808,1002,9002,9001,9001,9001,6001,6001,6001,3001,00015
Mar 202630,8409,9003,6002,9001,9001,9001,6001,6001,6001,3001,60015
Apr 202631,9209,9003,6002,9002,9002,4001,9001,6001,6001,0001,30015
May 202635,4009,9004,4003,6002,4002,4002,4001,6001,9001,6001,60015
Jun 202630,5309,9003,6002,9002,4001,9001,9001,0001,6001,0001,30015
Jul 202628,5808,1003,6003,6001,9001,9001,9001,3001,3001,3001,00015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US27,90027,900+0 (+0.0%)
China CN310320-10 (-3.1%)
Japan JP3,9003,900+0 (+0.0%)
France FR11,60010,100+1,500 (+14.9%)
United Kingdom GB6,2006,200+0 (+0.0%)
Italy IT10,1008,700+1,400 (+16.1%)
Germany DE6,2005,100+1,100 (+21.6%)
South Korea KR550590-40 (-6.8%)
Switzerland CH6,7006,700+0 (+0.0%)
Hong Kong SAR HK3,9003,600+300 (+8.3%)
United Arab Emirates AE4,8004,800+0 (+0.0%)
Singapore SG3,9004,800-900 (-18.8%)
Taiwan TW2,7602,480+280 (+11.3%)
Saudi Arabia SA1,7902,190-400 (-18.3%)
Spain ES3,9002,760+1,140 (+41.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
34,040
All 15 markets
Current demand rank
35 / 60
By current demand
Top percentile
Top 58.3%
Lower is stronger
Vs peer median
-22.0%
Watches peers
Last 90d momentum
+4.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Watches peers

Distribution

Where Franck Muller sits

Ranked by current demand · All 15 markets
TopLower

Rank 35 / 60 · quartile Q3 · top 58.3%

Indexed movement

Franck Muller vs Watches peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Franck Muller is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
9,900 current searches
Top-three share
50.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
Franck Muller share · Watches peers median
  1. United States9,900
  2. France3,600
  3. Italy3,600
  4. Germany2,400
  5. Switzerland2,400
  6. United Kingdom2,400
  7. United Arab Emirates1,900
  8. Hong Kong SAR1,600
  9. Singapore1,600
  10. Japan1,300
  11. Spain1,300
  12. Taiwan1,000
  13. Saudi Arabia720
  14. South Korea210
  15. China110
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentFranck Muller shareWatches peers median share
United States US9,90029.1%29.3%
France FR3,60010.6%11.4%
Italy IT3,60010.6%7.8%
Germany DE2,4007.1%9.0%
Switzerland CH2,4007.1%6.3%
United Kingdom GB2,4007.1%7.8%
United Arab Emirates AE1,9005.6%2.1%
Hong Kong SAR HK1,6004.7%1.8%
Singapore SG1,6004.7%2.1%
Japan JP1,3003.8%2.7%
Spain ES1,3003.8%4.9%
Taiwan TW1,0002.9%1.6%
Saudi Arabia SA7202.1%0.9%
South Korea KR2100.6%0.8%
China CN1100.3%0.2%

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