TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Trudon / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Trudon

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
24,480
All 15 approved markets
Strongest market
FR
9,900 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
28
Observed paid activity

Observed activity

Oct 2025 carried the highest observed start volume.

25 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
69,390
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited StatesUnited KingdomTaiwanGermanyItalyJapanSouth KoreaSpainHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES40,63030,47320,31510,1580TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited StatesUnited KingdomTaiwanGermanyItalyJapanSouth KoreaSpainHong Kong SARMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown320320Unknown2
Aug 202518,7305,4005,4001,6003,60059032032039026032015
Sept 202518,3306,6004,4001,9002,40059048032039039026015
Oct 202523,8209,9006,6001,9001,90072059048048032026015
Nov 202528,69012,1008,1002,4001,9008801,00039039039032015
Dec 202540,63022,2008,1002,9002,40088088059059059039015
Jan 202624,2109,9006,6002,4001,60072072048039039026015
Feb 202618,5506,6005,4002,4001,30048048048032032014015
Mar 202624,4409,9006,6002,9001,60059059048039048026015
Apr 202623,8509,9006,6002,4001,90059039048032032026015
May 202622,7908,1006,6002,4002,40059048048039039032015
Jun 202622,7508,1006,6002,4001,90059048048032032088015
Jul 2026Unknown6,6006,6002,4001,600590590590UnknownUnknownUnknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US19,80018,600+1,200 (+6.5%)
China CN130140-10 (-7.1%)
Japan JP1,4401,440+0 (+0.0%)
France FR26,10026,400-300 (-1.1%)
United Kingdom GB7,2007,700-500 (-6.5%)
Italy IT1,3501,790-440 (-24.6%)
Germany DE1,7701,790-20 (-1.1%)
South Korea KR1,0301,100-70 (-6.4%)
Switzerland CH790840-50 (-6.0%)
Hong Kong SAR HK1,460660+800 (+121.2%)
United Arab Emirates AE510480+30 (+6.3%)
Singapore SG370340+30 (+8.8%)
Taiwan TW6,2004,500+1,700 (+37.8%)
Saudi Arabia SA210230-20 (-8.7%)
Spain ES1,0301,190-160 (-13.4%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
24,480
All 15 markets
Current demand rank
37 / 66
By current demand
Top percentile
Top 56.1%
Lower is stronger
Vs peer median
-25.6%
Beauty and fragrance peers
Last 90d momentum
-0.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Trudon sits

Ranked by current demand · All 15 markets
TopLower

Rank 37 / 66 · quartile Q3 · top 56.1%

Indexed movement

Trudon vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Trudon is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
9,900 current searches
Top-three share
77.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Trudon share · Beauty and fragrance peers median
  1. France9,900
  2. United States6,600
  3. United Kingdom2,400
  4. Taiwan1,900
  5. Germany720
  6. Italy590
  7. Japan480
  8. Hong Kong SAR390
  9. South Korea390
  10. Spain390
  11. Switzerland320
  12. United Arab Emirates170
  13. Singapore110
  14. Saudi Arabia70
  15. China50
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentTrudon shareBeauty and fragrance peers median share
France FR9,90040.4%9.4%
United States US6,60027.0%28.0%
United Kingdom GB2,4009.8%7.6%
Taiwan TW1,9007.8%2.0%
Germany DE7202.9%7.2%
Italy IT5902.4%4.3%
Japan JP4802.0%1.8%
Hong Kong SAR HK3901.6%1.7%
South Korea KR3901.6%0.6%
Spain ES3901.6%4.0%
Switzerland CH3201.3%1.8%
United Arab Emirates AE1700.7%1.3%
Singapore SG1100.4%1.0%
Saudi Arabia SA700.3%0.8%
China CN500.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
28
Inactive
172

Paid placements

Facebook
186
Instagram
200
Messenger
149
Audience Network
133
Threads
32

Formats

Carousel
1
DCO
155
Image
17
Video
27

Calls to action

Get directions
3
Learn more
4
Order now
2
See details
1
Shop now
166
Sign up
12
Subscribe
2
Visit Instagram profile
10

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Feb 20258No selected family
  2. Start Ended by 24 Aug 2026Source: DCO component
    Trudon, Parfums et Bougies d'exception
  3. Start Ended by 24 Aug 2026Source: video preview
    Product catalogue variant
  4. Start Ended by 24 Aug 2026Source: DCO component
    Nuit Rouge - Nouvelle collection de parfums hautement concentrés
  5. Start Ended by 24 Aug 2026Source: DCO component
    Nuit Rouge - Nouvelle collection de parfums hautement concentrés
  6. Start Ended by 24 Aug 2026Source: DCO component
    Une ambiance unique, à chaque diffusion
  7. Start Ended by 24 Aug 2026Source: DCO component
    Between snowy forests, warm spices, celestial softness and lunar glow, immerse yourself i…
  8. Start Ended by 24 Aug 2026Source: DCO component
    Une flamme, une histoire : les bougies Trudon en quatre déclinaisons
  9. Start Ended by 24 Aug 2026Source: DCO component
    Rouge éternel
  10. Start Ended by 24 Aug 2026Source: DCO component
    Figuerie : Promenade dans le Potager Royal
  11. Start Ended by 24 Aug 2026Source: DCO component
    Les Archives Trudon
  12. Start Ended by 24 Aug 2026Source: DCO component
    La collection Cire s'agrandit
  13. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  14. Start Active at 24 Aug 2026Source: still
    Explorez la collection Belles Matières
  15. Start Ended by 24 Aug 2026Source: DCO component
    Trianon rejoint Les Exclusives

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

14 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

14 selected families

Jun 20254:5 · DCOInactive at 24 Aug 2026
Jul 20259:16 · VideoInactive at 24 Aug 2026
Aug 20259:16 · DCOInactive at 24 Aug 2026
Sept 20259:16 · DCOInactive at 24 Aug 2026
Oct 20254:5 · DCOInactive at 24 Aug 2026
Nov 20254:5 · DCOInactive at 24 Aug 2026
Dec 20254:5 · DCOInactive at 24 Aug 2026
Feb 20269:16 · DCOInactive at 24 Aug 2026
Mar 20269:16 · DCOInactive at 24 Aug 2026
Apr 20269:16 · DCOInactive at 24 Aug 2026
May 20269:16 · DCOInactive at 24 Aug 2026
Jun 20264:5 · ImageInactive at 24 Aug 2026
Jul 20264:5 · ImageActive at 24 Aug 2026
Aug 20269:16 · DCOInactive at 24 Aug 2026

Selected family

Trudon

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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