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Maison intelligence / 15 markets

Watches and Wonders / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Watches and Wonders

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
13,640
All 15 approved markets
Strongest market
CH
3,600 monthly searches

Search read

CH is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
9,950
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesSwitzerlandFranceUnited KingdomGermanyItalySpainJapanSingaporeHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.27,10020,32513,5506,7750MARKET SERIES88,41066,30844,20522,1030TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesSwitzerlandFranceUnited KingdomGermanyItalySpainJapanSingaporeHong Kong SARMarkets
Aug 20252,3605904804802101701107050405015
Sept 20253,6407201,0007203203201707070407015
Oct 20253,11072072059032021017011070405015
Nov 20253,3907201,0005903202601109070504015
Dec 20253,6308808805903203201709090405015
Jan 20268,4401,9002,4001,3008807203902101709011015
Feb 202612,5702,9003,6001,9001,3001,00072026017011017015
Mar 202628,0208,1006,6003,6002,9002,9001,30072048039039015
Apr 202688,41027,10022,20012,1008,1008,1002,9001,6001,3001,6001,00015
May 20264,5301,3005908804803201701701409014015
Jun 20263,1108805905902602101109090909015
Jul 20262,31059039039021017014011070705015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US2,77038,100-35,330 (-92.7%)
China CN30180-150 (-83.3%)
Japan JP3001,950-1,650 (-84.6%)
France FR1,86017,600-15,740 (-89.4%)
United Kingdom GB95012,300-11,350 (-92.3%)
Italy IT4204,920-4,500 (-91.5%)
Germany DE70012,000-11,300 (-94.2%)
South Korea KR140800-660 (-82.5%)
Switzerland CH1,57032,400-30,830 (-95.2%)
Hong Kong SAR HK2801,560-1,280 (-82.1%)
United Arab Emirates AE1401,520-1,380 (-90.8%)
Singapore SG2502,100-1,850 (-88.1%)
Taiwan TW120540-420 (-77.8%)
Saudi Arabia SA50450-400 (-88.9%)
Spain ES3702,580-2,210 (-85.7%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Events and fairs set has 8 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
13,640
All 15 markets
Current demand rank
323 / 396
By current demand
Top percentile
Top 81.6%
Lower is stronger
Vs peer median
-79.6%
Luxury registry
Last 90d momentum
-92.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Luxury registry

Distribution

Where Watches and Wonders sits

Ranked by current demand · All 15 markets
TopLower

Rank 323 / 396 · quartile Q4 · top 81.6%

Indexed movement

Watches and Wonders vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Watches and Wonders is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Switzerland
3,600 current searches
Top-three share
66.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Watches and Wonders share · Luxury registry median
  1. Switzerland3,600
  2. United States3,600
  3. France1,900
  4. Germany1,300
  5. United Kingdom1,300
  6. Italy590
  7. Spain320
  8. Japan260
  9. Singapore210
  10. Hong Kong SAR170
  11. United Arab Emirates170
  12. South Korea90
  13. Taiwan70
  14. Saudi Arabia40
  15. China20
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentWatches and Wonders shareLuxury registry median share
Switzerland CH3,60026.4%1.9%
United States US3,60026.4%31.6%
France FR1,90013.9%9.6%
Germany DE1,3009.5%7.5%
United Kingdom GB1,3009.5%8.3%
Italy IT5904.3%6.2%
Spain ES3202.3%3.9%
Japan JP2601.9%2.4%
Singapore SG2101.5%1.0%
Hong Kong SAR HK1701.2%1.5%
United Arab Emirates AE1701.2%1.2%
South Korea KR900.7%0.6%
Taiwan TW700.5%1.4%
Saudi Arabia SA400.3%0.7%
China CN200.1%0.2%

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