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Maison intelligence / 15 markets

S.T. Dupont / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for S.T. Dupont

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
26,800
All 15 approved markets
Strongest market
US
8,100 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
75,360
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceGermanyUnited KingdomItalyJapanSpainSaudi ArabiaSwitzerlandHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.9,9007,4254,9502,4750MARKET SERIES34,25025,68817,1258,5630TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceGermanyUnited KingdomItalyJapanSpainSaudi ArabiaSwitzerlandHong Kong SARMarkets
Aug 202525,9806,6006,6003,6001,9001,00088088072072088015
Sept 202525,1106,6006,6003,6001,9001,0001,00088059072059015
Oct 202528,4408,1008,1003,6001,9001,0001,00088059072072015
Nov 202530,1308,1008,1004,4002,4001,3001,00088072072059015
Dec 202534,2509,9009,9004,4002,4001,6001,00088072088059015
Jan 202628,6008,1008,1003,6001,9001,3001,00072072072059015
Feb 202622,6906,6005,4002,9001,6001,00088059072072059015
Mar 202625,4606,6006,6003,6001,9001,0008807201,00072072015
Apr 202624,4206,6006,6002,9001,9001,00088072072072059015
May 202625,7208,1006,6002,9001,6001,00088072088059059015
Jun 202625,8408,1006,6002,9001,90088088072072059059015
Jul 202623,8008,1005,4002,9001,3008801,00059059059059015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US24,30019,800+4,500 (+22.7%)
China CN170250-80 (-32.0%)
Japan JP2,7602,640+120 (+4.5%)
France FR18,60018,600+0 (+0.0%)
United Kingdom GB4,8005,400-600 (-11.1%)
Italy IT2,7603,000-240 (-8.0%)
Germany DE8,7009,400-700 (-7.4%)
South Korea KR1,3501,100+250 (+22.7%)
Switzerland CH1,7702,160-390 (-18.1%)
Hong Kong SAR HK1,7701,900-130 (-6.8%)
United Arab Emirates AE1,9001,660+240 (+14.5%)
Singapore SG910840+70 (+8.3%)
Taiwan TW1,3501,350+0 (+0.0%)
Saudi Arabia SA2,1902,440-250 (-10.2%)
Spain ES2,0302,030+0 (+0.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Writing and accessories set has 6 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
26,800
All 15 markets
Current demand rank
279 / 396
By current demand
Top percentile
Top 70.5%
Lower is stronger
Vs peer median
-59.9%
Luxury registry
Last 90d momentum
+3.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Luxury registry

Distribution

Where S.T. Dupont sits

Ranked by current demand · All 15 markets
TopLower

Rank 279 / 396 · quartile Q3 · top 70.5%

Indexed movement

S.T. Dupont vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for S.T. Dupont is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
8,100 current searches
Top-three share
68.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
S.T. Dupont share · Luxury registry median
  1. United States8,100
  2. France6,600
  3. Germany3,600
  4. United Kingdom1,900
  5. Italy1,000
  6. Japan1,000
  7. Saudi Arabia720
  8. Spain720
  9. Switzerland720
  10. Hong Kong SAR590
  11. United Arab Emirates590
  12. Taiwan480
  13. South Korea390
  14. Singapore320
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentS.T. Dupont shareLuxury registry median share
United States US8,10030.2%31.6%
France FR6,60024.6%9.6%
Germany DE3,60013.4%7.5%
United Kingdom GB1,9007.1%8.3%
Italy IT1,0003.7%6.2%
Japan JP1,0003.7%2.4%
Saudi Arabia SA7202.7%0.7%
Spain ES7202.7%3.9%
Switzerland CH7202.7%1.9%
Hong Kong SAR HK5902.2%1.5%
United Arab Emirates AE5902.2%1.2%
Taiwan TW4801.8%1.4%
South Korea KR3901.5%0.6%
Singapore SG3201.2%1.0%
China CN700.3%0.2%

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