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Maison intelligence / 15 markets

Dr. Barbara Sturm / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Dr. Barbara Sturm

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
20,420
All 15 approved markets
Strongest market
US
9,900 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
11
Observed paid activity

Observed activity

Nov 2025 carried the highest observed start volume.

50 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
47,510
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomGermanyFranceSpainItalySwitzerlandUnited Arab EmiratesHong Kong SARTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.14,80011,1007,4003,7000MARKET SERIES27,78020,83513,8906,9450TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomGermanyFranceSpainItalySwitzerlandUnited Arab EmiratesHong Kong SARTaiwanMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknown590UnknownUnknownUnknownUnknownUnknown2
Aug 202517,5008,1003,6002,90059039048048026017014015
Sept 202521,8309,9003,6004,40088072072059032014014015
Oct 202527,78014,8004,4004,4001,00072059048039032021015
Nov 202525,91012,1004,4005,40088072059059032026021015
Dec 202524,18012,1003,6004,40088072059059032026026015
Jan 202624,98012,1004,4004,4001,00059059072039021017015
Feb 202617,7508,1003,6002,90072059048048026014014015
Mar 202624,28012,1004,4003,60088072059072021021021015
Apr 202618,9609,9002,9002,90072059048048021017017015
May 202614,6206,6002,9002,40059048039032026017014015
Jun 202613,9306,6002,9001,90059039039032021017011015
Jul 2026Unknown5,4002,4001,900720Unknown320320210Unknown11012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US23,10032,300-9,200 (-28.5%)
China CN80100-20 (-20.0%)
Japan JP210340-130 (-38.2%)
France FR1,9002,600-700 (-26.9%)
United Kingdom GB8,70012,400-3,700 (-29.8%)
Italy IT1,2601,660-400 (-24.1%)
Germany DE7,20010,900-3,700 (-33.9%)
South Korea KR450370+80 (+21.6%)
Switzerland CH1,1201,920-800 (-41.7%)
Hong Kong SAR HK510560-50 (-8.9%)
United Arab Emirates AE680860-180 (-20.9%)
Singapore SG230390-160 (-41.0%)
Taiwan TW420520-100 (-19.2%)
Saudi Arabia SA190190+0 (+0.0%)
Spain ES1,4601,900-440 (-23.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
20,420
All 15 markets
Current demand rank
43 / 66
By current demand
Top percentile
Top 65.2%
Lower is stronger
Vs peer median
-37.9%
Beauty and fragrance peers
Last 90d momentum
-33.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Dr. Barbara Sturm sits

Ranked by current demand · All 15 markets
TopLower

Rank 43 / 66 · quartile Q3 · top 65.2%

Indexed movement

Dr. Barbara Sturm vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Dr. Barbara Sturm is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
9,900 current searches
Top-three share
83.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Dr. Barbara Sturm share · Beauty and fragrance peers median
  1. United States9,900
  2. Germany3,600
  3. United Kingdom3,600
  4. France720
  5. Spain590
  6. Italy480
  7. Switzerland480
  8. United Arab Emirates260
  9. Hong Kong SAR210
  10. Taiwan170
  11. Singapore110
  12. South Korea110
  13. Japan90
  14. Saudi Arabia70
  15. China30
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentDr. Barbara Sturm shareBeauty and fragrance peers median share
United States US9,90048.5%28.0%
Germany DE3,60017.6%7.2%
United Kingdom GB3,60017.6%7.6%
France FR7203.5%9.4%
Spain ES5902.9%4.0%
Italy IT4802.4%4.3%
Switzerland CH4802.4%1.8%
United Arab Emirates AE2601.3%1.3%
Hong Kong SAR HK2101.0%1.7%
Taiwan TW1700.8%2.0%
Singapore SG1100.5%1.0%
South Korea KR1100.5%0.6%
Japan JP900.4%1.8%
Saudi Arabia SA700.3%0.8%
China CN300.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
11
Inactive
189

Paid placements

Facebook
200
Instagram
200
Messenger
1

Formats

DCO
177
Dynamic Product Ads
5
Image
2
Video
16

Calls to action

Learn more
119
No button
2
Shop now
76
Sign up
2
Visit Instagram profile
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Jul 20254No selected family
  2. Start Ended by 23 Aug 2026Source: DCO component
    The Summer Kit
  3. Start Ended by 23 Aug 2026Source: DCO component
    The Exoso-Metic Collection
  4. Start Ended by 23 Aug 2026Source: video preview
    Gift A Moment
  5. Start Ended by 23 Aug 2026Source: DCO component
    Gift A Moment
  6. Start Ended by 23 Aug 2026Source: DCO component
    The Doctor That Slows Skin Aging
  7. Start Ended by 23 Aug 2026Source: DCO component
    Sun Cream Body SPF 30
  8. Start Ended by 23 Aug 2026Source: DCO component
    Clinically proven, powered by Peptides
  9. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  10. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  11. Start Ended by 23 Aug 2026Source: DCO component
    The Multi-Tasking Mask
  12. Start Active at 23 Aug 2026Source: still
    Your Summer Skin. Powered By Science.
  13. Start Active at 23 Aug 2026Source: DCO component
    The Summer Kit

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

12 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

12 selected families

Sept 20251:1 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20259:16 · VideoInactive at 23 Aug 2026
Dec 20259:16 · DCOInactive at 23 Aug 2026
Jan 20264:5 · DCOInactive at 23 Aug 2026
Feb 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
Mar 20269:16 · DCOInactive at 23 Aug 2026
Apr 20269:16 · VideoInactive at 23 Aug 2026
May 20269:16 · VideoInactive at 23 Aug 2026
Jun 20269:16 · DCOInactive at 23 Aug 2026
Jul 20269:16 · ImageActive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

Dr. Barbara Sturm

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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