Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
94,510
All 15 approved markets
Strongest market
US
74,000 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":74000,"history":{"2025-08":49500,"2025-09":90500,"2025-10":90500,"2025-11":60500,"2025-12":60500,"2026-01":74000,"2026-02":90500,"2026-03":110000,"2026-04":135000,"2026-05":110000,"2026-06":33100,"2026-07":9900}},{"market":"CN","name":"China","current":20,"history":{"2025-08":20,"2025-09":20,"2025-10":10,"2025-11":20,"2025-12":20,"2026-01":20,"2026-02":20,"2026-03":10,"2026-04":10,"2026-05":20,"2026-06":20,"2026-07":10}},{"market":"JP","name":"Japan","current":170,"history":{"2025-08":170,"2025-09":170,"2025-10":210,"2025-11":210,"2025-12":210,"2026-01":170,"2026-02":140,"2026-03":170,"2026-04":170,"2026-05":140,"2026-06":210,"2026-07":170}},{"market":"FR","name":"France","current":390,"history":{"2025-08":390,"2025-09":480,"2025-10":480,"2025-11":390,"2025-12":480,"2026-01":320,"2026-02":320,"2026-03":390,"2026-04":320,"2026-05":320,"2026-06":320,"2026-07":260}},{"market":"GB","name":"United Kingdom","current":18100,"history":{"2025-08":14800,"2025-09":14800,"2025-10":18100,"2025-11":22200,"2025-12":22200,"2026-01":18100,"2026-02":18100,"2026-03":40500,"2026-04":14800,"2026-05":22200,"2026-06":18100,"2026-07":14800}},{"market":"IT","name":"Italy","current":260,"history":{"2025-08":210,"2025-09":260,"2025-10":320,"2025-11":260,"2025-12":320,"2026-01":210,"2026-02":210,"2026-03":260,"2026-04":210,"2026-05":260,"2026-06":320,"2026-07":260}},{"market":"DE","name":"Germany","current":390,"history":{"2025-08":390,"2025-09":390,"2025-10":720,"2025-11":480,"2025-12":480,"2026-01":390,"2026-02":320,"2026-03":320,"2026-04":320,"2026-05":320,"2026-06":320,"2026-07":390}},{"market":"KR","name":"South Korea","current":90,"history":{"2025-08":70,"2025-09":70,"2025-10":70,"2025-11":90,"2025-12":90,"2026-01":90,"2026-02":50,"2026-03":90,"2026-04":70,"2026-05":90,"2026-06":90,"2026-07":90}},{"market":"CH","name":"Switzerland","current":110,"history":{"2025-08":140,"2025-09":140,"2025-10":140,"2025-11":140,"2025-12":110,"2026-01":110,"2026-02":110,"2026-03":140,"2026-04":90,"2026-05":110,"2026-06":140,"2026-07":90}},{"market":"HK","name":"Hong Kong SAR","current":110,"history":{"2025-08":140,"2025-09":140,"2025-10":110,"2025-11":140,"2025-12":140,"2026-01":140,"2026-02":110,"2026-03":170,"2026-04":90,"2026-05":140,"2026-06":90,"2026-07":140}},{"market":"AE","name":"United Arab Emirates","current":260,"history":{"2025-08":210,"2025-09":320,"2025-10":320,"2025-11":320,"2025-12":210,"2026-01":260,"2026-02":210,"2026-03":210,"2026-04":170,"2026-05":210,"2026-06":260,"2026-07":170}},{"market":"SG","name":"Singapore","current":110,"history":{"2025-08":140,"2025-09":140,"2025-10":140,"2025-11":170,"2025-12":110,"2026-01":90,"2026-02":70,"2026-03":90,"2026-04":110,"2026-05":110,"2026-06":110,"2026-07":90}},{"market":"TW","name":"Taiwan","current":90,"history":{"2025-08":70,"2025-09":90,"2025-10":70,"2025-11":90,"2025-12":70,"2026-01":110,"2026-02":40,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":90,"2026-07":110}},{"market":"SA","name":"Saudi Arabia","current":90,"history":{"2025-08":90,"2025-09":110,"2025-10":90,"2025-11":110,"2025-12":90,"2026-01":90,"2026-02":90,"2026-03":90,"2026-04":90,"2026-05":90,"2026-06":90,"2026-07":50}},{"market":"ES","name":"Spain","current":320,"history":{"2025-08":320,"2025-09":260,"2025-10":320,"2025-11":320,"2025-12":320,"2026-01":320,"2026-02":210,"2026-03":480,"2026-04":260,"2026-05":390,"2026-06":320,"2026-07":320}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
214,900
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesUnited KingdomGermanyFranceSpainItalyUnited Arab EmiratesJapanHong Kong SARSwitzerlandAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
United Kingdom
Germany
France
Spain
Italy
United Arab Emirates
Japan
Hong Kong SAR
Switzerland
Markets
Aug 2025
66,660
49,500
14,800
390
390
320
210
210
170
140
140
15
Sept 2025
107,890
90,500
14,800
390
480
260
260
320
170
140
140
15
Oct 2025
111,600
90,500
18,100
720
480
320
320
320
210
110
140
15
Nov 2025
85,440
60,500
22,200
480
390
320
260
320
210
140
140
15
Dec 2025
85,350
60,500
22,200
480
480
320
320
210
210
140
110
15
Jan 2026
94,420
74,000
18,100
390
320
320
210
260
170
140
110
15
Feb 2026
110,500
90,500
18,100
320
320
210
210
210
140
110
110
15
Mar 2026
153,010
110,000
40,500
320
390
480
260
210
170
170
140
15
Apr 2026
151,800
135,000
14,800
320
320
260
210
170
170
90
90
15
May 2026
134,470
110,000
22,200
320
320
390
260
210
140
140
110
15
Jun 2026
53,580
33,100
18,100
320
320
320
320
260
210
90
140
15
Jul 2026
26,850
9,900
14,800
390
260
320
260
170
170
140
90
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
153,000
335,500
-182,500 (-54.4%)
China CN
50
40
+10 (+25.0%)
Japan JP
520
480
+40 (+8.3%)
France FR
900
1,030
-130 (-12.6%)
United Kingdom GB
55,100
73,400
-18,300 (-24.9%)
Italy IT
840
680
+160 (+23.5%)
Germany DE
1,030
960
+70 (+7.3%)
South Korea KR
270
210
+60 (+28.6%)
Switzerland CH
340
340
+0 (+0.0%)
Hong Kong SAR HK
370
370
+0 (+0.0%)
United Arab Emirates AE
640
590
+50 (+8.5%)
Singapore SG
310
270
+40 (+14.8%)
Taiwan TW
270
220
+50 (+22.7%)
Saudi Arabia SA
230
270
-40 (-14.8%)
Spain ES
1,030
950
+80 (+8.4%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Jewellery set has 33 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"boodles","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":33,"luxuryEligible":396,"category":"jewellery","categoryLabel":"Jewellery","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[66660,75500,76390,79690,85350,83180,64880,75590,71160,86290,60990,63100],"US":[14800,14800,14800,18100,22200,18100,14800,14800,14800,18100,14800,12100],"CN":[320,320,320,260,320,390,260,320,320,320,260,390],"JP":[1900,2400,2400,1900,2900,2400,2400,2400,2900,2400,2900,2400],"FR":[5400,5400,6600,6600,8100,6600,5400,5400,5400,6600,5400,5400],"GB":[6600,4400,5400,5400,8100,5400,5400,6600,5400,6600,4400,6600],"IT":[1900,1900,1900,1600,1600,1600,1600,1600,1600,1600,1300,1300],"DE":[2400,2400,2400,2900,3600,2900,1900,2400,2400,2400,1900,1900],"KR":[390,390,320,320,390,390,390,390,390,480,720,480],"CH":[1000,1000,1000,1000,1300,1000,880,1300,880,880,720,720],"HK":[1900,1600,1600,1600,2400,1900,2400,1900,1900,1900,1900,1600],"AE":[480,590,590,720,720,590,590,480,480,590,590,480],"SG":[880,1000,880,880,880,1000,880,880,720,1000,880,880],"TW":[1600,1600,1600,1600,1300,1300,1300,1600,1600,1600,1300,1300],"SA":[260,320,320,320,260,260,170,260,210,260,320,260],"ES":[1300,1300,1600,1300,1600,1600,1000,1600,1300,1300,1300,1300]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
94,510
All 15 markets
Current demand rank
13 / 33
By current demand
Top percentile
Top 39.4%
Lower is stronger
Vs peer median
+20.8%
Jewellery peers
Last 90d momentum
-48.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Jewellery peers
Distribution
Where Boodles sits
Ranked by current demand · All 15 markets
Rank 13 / 33 · quartile Q2 · top 39.4%
Indexed movement
Boodles vs Jewellery peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Boodles is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
74,000 current searches
Top-three share
97.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Jewellery peers
33 eligible Maisons
Boodles share · Jewellery peers median
United States74,000
United Kingdom18,100
France390
Germany390
Spain320
Italy260
United Arab Emirates260
Japan170
Hong Kong SAR110
Singapore110
Switzerland110
Saudi Arabia90
South Korea90
Taiwan90
China20
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Boodles share
Jewellery peers median share
United States US
74,000
78.3%
30.6%
United Kingdom GB
18,100
19.2%
7.3%
France FR
390
0.4%
8.0%
Germany DE
390
0.4%
4.5%
Spain ES
320
0.3%
2.1%
Italy IT
260
0.3%
3.5%
United Arab Emirates AE
260
0.3%
1.4%
Japan JP
170
0.2%
3.2%
Hong Kong SAR HK
110
0.1%
1.9%
Singapore SG
110
0.1%
1.1%
Switzerland CH
110
0.1%
1.9%
Saudi Arabia SA
90
0.1%
0.8%
South Korea KR
90
0.1%
0.6%
Taiwan TW
90
0.1%
1.5%
China CN
20
0.0%
0.3%
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