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Maison intelligence / 15 markets

Fritz Hansen / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Fritz Hansen

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
15,630
All 15 approved markets
Strongest market
DE
2,900 monthly searches

Search read

DE is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
43,090
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
GermanyUnited StatesJapanTaiwanUnited KingdomItalyFranceSwitzerlandSpainSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.4,4003,3002,2001,1000MARKET SERIES19,16014,3709,5804,7900TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalGermanyUnited StatesJapanTaiwanUnited KingdomItalyFranceSwitzerlandSpainSouth KoreaMarkets
Aug 202514,4602,9002,4001,9001,3001,30072088088059059015
Sept 202517,0003,6002,4001,9001,6001,6001,3001,3001,00088059015
Oct 202519,1604,4002,4002,4001,9001,6001,6001,3001,0001,00059015
Nov 202516,6103,6001,9001,9001,3001,6001,6001,3001,00088059015
Dec 202515,5603,6001,9001,9001,3001,0001,3001,30088088059015
Jan 202617,6203,6001,9002,4001,6001,6001,3001,6001,00088059015
Feb 202615,6103,6001,9001,9001,0001,3001,6001,30088088048015
Mar 202617,6003,6002,4002,4001,3001,6001,3001,3001,0001,00072015
Apr 202616,2202,9002,9001,9001,3001,3001,3001,3008801,00059015
May 202615,1602,9001,9001,9001,3001,3001,3001,30072088072015
Jun 202614,2602,4001,9001,9001,6001,3001,0001,30072059059015
Jul 202613,6702,4001,9001,9001,6001,0001,0001,00059072059015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US5,7007,200-1,500 (-20.8%)
China CN420340+80 (+23.5%)
Japan JP5,7006,200-500 (-8.1%)
France FR3,6003,900-300 (-7.7%)
United Kingdom GB3,6004,200-600 (-14.3%)
Italy IT3,3004,200-900 (-21.4%)
Germany DE7,70010,100-2,400 (-23.8%)
South Korea KR1,9001,790+110 (+6.1%)
Switzerland CH2,0302,760-730 (-26.4%)
Hong Kong SAR HK840690+150 (+21.7%)
United Arab Emirates AE210210+0 (+0.0%)
Singapore SG1,3501,260+90 (+7.1%)
Taiwan TW4,5003,600+900 (+25.0%)
Saudi Arabia SA50100-50 (-50.0%)
Spain ES2,1902,880-690 (-24.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
15,630
All 15 markets
Current demand rank
17 / 20
By current demand
Top percentile
Top 85.0%
Lower is stronger
Vs peer median
-58.9%
Home and design peers
Last 90d momentum
-12.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Home and design peers

Distribution

Where Fritz Hansen sits

Ranked by current demand · All 15 markets
TopLower

Rank 17 / 20 · quartile Q4 · top 85.0%

Indexed movement

Fritz Hansen vs Home and design peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Fritz Hansen is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Germany
2,900 current searches
Top-three share
46.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Fritz Hansen share · Home and design peers median
  1. Germany2,900
  2. United States2,400
  3. Japan1,900
  4. France1,300
  5. Italy1,300
  6. Taiwan1,300
  7. United Kingdom1,300
  8. Spain880
  9. Switzerland880
  10. South Korea590
  11. Singapore390
  12. Hong Kong SAR260
  13. China140
  14. United Arab Emirates70
  15. Saudi Arabia20
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentFritz Hansen shareHome and design peers median share
Germany DE2,90018.6%7.6%
United States US2,40015.4%22.6%
Japan JP1,90012.2%4.9%
France FR1,3008.3%9.5%
Italy IT1,3008.3%7.5%
Taiwan TW1,3008.3%1.8%
United Kingdom GB1,3008.3%5.7%
Spain ES8805.6%3.3%
Switzerland CH8805.6%2.7%
South Korea KR5903.8%1.5%
Singapore SG3902.5%1.1%
Hong Kong SAR HK2601.7%1.3%
China CN1400.9%0.3%
United Arab Emirates AE700.4%1.2%
Saudi Arabia SA200.1%0.4%

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