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Maison intelligence / 15 markets

Oetker Collection / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Oetker Collection

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
4,580
All 15 approved markets
Strongest market
FR
1,000 monthly searches

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
14,260
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceGermanyUnited KingdomItalySwitzerlandSpainUnited Arab EmiratesJapanSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.1,3009756503250MARKET SERIES5,2103,9082,6051,3030TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceGermanyUnited KingdomItalySwitzerlandSpainUnited Arab EmiratesJapanSouth KoreaMarkets
Aug 20254,7501,3001,00088059032021017070304015
Sept 20255,2101,3001,300880590320210170140704015
Oct 20254,8301,0001,300880480320320170140502015
Nov 20254,5608808801,300480260170170903021015
Dec 20254,3701,300880720480260170170110505015
Jan 20264,8701,3001,000720590260170170903904015
Feb 20264,1301,000880720590210210110110905015
Mar 20264,9601,3001,000880590320260170901405015
Apr 20264,200880880880590260210140110503015
May 20265,1001,3008801,0005903202102101401107015
Jun 20264,7808801,0001,0004802602102601101109015
Jul 20264,3808801,0001,00048032017021090703015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US3,0603,180-120 (-3.8%)
China CN4050-10 (-20.0%)
Japan JP290280+10 (+3.6%)
France FR2,8802,760+120 (+4.3%)
United Kingdom GB1,5501,770-220 (-12.4%)
Italy IT900790+110 (+13.9%)
Germany DE3,0002,480+520 (+21.0%)
South Korea KR190130+60 (+46.2%)
Switzerland CH590680-90 (-13.2%)
Hong Kong SAR HK190140+50 (+35.7%)
United Arab Emirates AE340310+30 (+9.7%)
Singapore SG170160+10 (+6.3%)
Taiwan TW27070+200 (+285.7%)
Saudi Arabia SA11070+40 (+57.1%)
Spain ES680420+260 (+61.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Hospitality set has 25 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
4,580
All 15 markets
Current demand rank
24 / 25
By current demand
Top percentile
Top 96.0%
Lower is stronger
Vs peer median
-92.7%
Hospitality peers
Last 90d momentum
+7.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Hospitality peers

Distribution

Where Oetker Collection sits

Ranked by current demand · All 15 markets
TopLower

Rank 24 / 25 · quartile Q4 · top 96.0%

Indexed movement

Oetker Collection vs Hospitality peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Oetker Collection is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
1,000 current searches
Top-three share
62.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Hospitality peers
25 eligible Maisons
Oetker Collection share · Hospitality peers median
  1. France1,000
  2. United States1,000
  3. Germany880
  4. United Kingdom590
  5. Italy260
  6. Switzerland210
  7. Spain170
  8. Japan110
  9. United Arab Emirates110
  10. South Korea70
  11. Hong Kong SAR50
  12. Singapore50
  13. Taiwan40
  14. Saudi Arabia30
  15. China10
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentOetker Collection shareHospitality peers median share
France FR1,00021.8%4.5%
United States US1,00021.8%42.8%
Germany DE88019.2%6.1%
United Kingdom GB59012.9%10.5%
Italy IT2605.7%3.1%
Switzerland CH2104.6%1.4%
Spain ES1703.7%2.1%
Japan JP1102.4%2.5%
United Arab Emirates AE1102.4%2.7%
South Korea KR701.5%0.6%
Hong Kong SAR HK501.1%1.5%
Singapore SG501.1%1.7%
Taiwan TW400.9%1.1%
Saudi Arabia SA300.7%1.2%
China CN100.2%0.5%

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