Maison intelligence / 15 markets

Byredo / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Byredo

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 237,420
Strongest market: US
Meta observations: 200
Active at 23 Aug 2026: 80

Observed activity

Oct 2025 carried the highest observed start volume.

28 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 700,720
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesUnited KingdomFranceJapanTaiwanGermanyItalySpainHong Kong SARSaudi ArabiaAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	United States	United Kingdom	France	Japan	Taiwan	Germany	Italy	Spain	Hong Kong SAR	Saudi Arabia	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	8,100	Unknown	Unknown	2
Aug 2025	213,420	74,000	22,200	18,100	22,200	18,100	18,100	8,100	8,100	6,600	4,400	15
Sept 2025	220,390	74,000	22,200	22,200	22,200	18,100	18,100	12,100	8,100	5,400	3,600	15
Oct 2025	223,120	74,000	22,200	22,200	22,200	22,200	18,100	9,900	8,100	6,600	3,600	15
Nov 2025	293,280	110,000	33,100	27,100	27,100	22,200	22,200	12,100	12,100	6,600	4,400	15
Dec 2025	333,780	135,000	33,100	27,100	27,100	27,100	27,100	14,800	12,100	8,100	4,400	15
Jan 2026	241,520	90,500	22,200	22,200	22,200	22,200	18,100	9,900	9,900	5,400	4,400	15
Feb 2026	204,990	74,000	18,100	22,200	18,100	18,100	14,800	9,900	8,100	5,400	4,400	15
Mar 2026	215,380	74,000	22,200	22,200	18,100	18,100	18,100	9,900	8,100	5,400	5,400	15
Apr 2026	254,320	110,000	22,200	22,200	18,100	18,100	18,100	12,100	8,100	6,600	4,400	15
May 2026	238,120	90,500	22,200	22,200	22,200	18,100	18,100	9,900	8,100	6,600	5,400	15
Jun 2026	208,280	74,000	18,100	22,200	22,200	18,100	14,800	8,100	8,100	5,400	4,400	15
Jul 2026	Unknown	74,000	18,100	22,200	22,200	18,100	14,800	9,900	Unknown	Unknown	5,400	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	274,500	238,500	+36,000 (+15.1%)
China CN	2,320	2,190	+130 (+5.9%)
Japan JP	62,500	58,400	+4,100 (+7.0%)
France FR	66,600	66,600	+0 (+0.0%)
United Kingdom GB	62,500	62,500	+0 (+0.0%)
Italy IT	30,100	29,700	+400 (+1.3%)
Germany DE	51,000	51,000	+0 (+0.0%)
South Korea KR	8,900	8,900	+0 (+0.0%)
Switzerland CH	7,700	8,200	-500 (-6.1%)
Hong Kong SAR HK	18,600	16,200	+2,400 (+14.8%)
United Arab Emirates AE	11,600	9,400	+2,200 (+23.4%)
Singapore SG	11,600	11,600	+0 (+0.0%)
Taiwan TW	54,300	58,400	-4,100 (-7.0%)
Saudi Arabia SA	14,200	14,200	+0 (+0.0%)
Spain ES	24,300	26,100	-1,800 (-6.9%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 237,420
Current demand rank: 9 / 66
Top percentile: Top 13.6%
Vs peer median: +621.6%
Last 90d momentum: -2.3%
Current demand quartile: Q1

Distribution

Where Byredo sits

Ranked by current demand · All 15 markets

Rank 9 / 66 · quartile Q1 · top 13.6%

Indexed movement

Byredo vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Byredo is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 56.8%
Markets: 15
Benchmark group: Beauty and fragrance peers

Byredo share · Beauty and fragrance peers median

United States90,500
France22,200
Japan22,200
United Kingdom22,200
Germany18,100
Taiwan18,100
Italy9,900
Spain9,900
Hong Kong SAR5,400
Saudi Arabia4,400
Singapore4,400
United Arab Emirates3,600
South Korea2,900
Switzerland2,900
China720

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Byredo share	Beauty and fragrance peers median share
United States US	90,500	38.1%	28.0%
France FR	22,200	9.4%	9.4%
Japan JP	22,200	9.4%	1.8%
United Kingdom GB	22,200	9.4%	7.6%
Germany DE	18,100	7.6%	7.2%
Taiwan TW	18,100	7.6%	2.0%
Italy IT	9,900	4.2%	4.3%
Spain ES	9,900	4.2%	4.0%
Hong Kong SAR HK	5,400	2.3%	1.7%
Saudi Arabia SA	4,400	1.9%	0.8%
Singapore SG	4,400	1.9%	1.0%
United Arab Emirates AE	3,600	1.5%	1.3%
South Korea KR	2,900	1.2%	0.6%
Switzerland CH	2,900	1.2%	1.8%
China CN	720	0.3%	0.2%

06 / Creatives

The message in market

Observed set

15 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

15 selected families

Next question

Turn a bounded observation into a checked decision.

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Byredo / Intelligence

What changed for Byredo

Oct 2025 carried the highest observed start volume.

US is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Byredo sits

Byredo vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.