TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Chantecaille / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Chantecaille

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
33,670
All 15 approved markets
Strongest market
US
22,200 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
38
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

32 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
87,410
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomHong Kong SARFranceGermanyTaiwanSingaporeItalySwitzerlandSpainAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.27,10020,32513,5506,7750MARKET SERIES39,74029,80519,8709,9350TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomHong Kong SARFranceGermanyTaiwanSingaporeItalySwitzerlandSpainMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown3202
Aug 202529,63018,1004,4001,9001,0001,00072059039032032015
Sept 202528,14018,1003,6001,6001,00088059048048032026015
Oct 202529,26018,1004,4001,6001,0001,00059048059032032015
Nov 202539,74027,1005,4001,9001,0001,00072048059048032015
Dec 202539,43027,1005,4001,9001,0001,00048048048039032015
Jan 202633,86022,2004,4001,6001,3001,30059048048039032015
Feb 202628,42018,1003,6001,6001,3001,00059039048039026015
Mar 202629,94018,1004,4001,6001,6001,00088048039048026015
Apr 202628,36018,1003,6001,6001,0001,00088048039032026015
May 202630,18018,1003,6001,9002,4001,00088048039039026015
Jun 202628,87018,1003,6001,6001,6001,00072048039039026015
Jul 2026Unknown27,1003,600Unknown1,0001,000720590390320Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US54,30058,400-4,100 (-7.0%)
China CN190190+0 (+0.0%)
Japan JP840780+60 (+7.7%)
France FR5,0004,200+800 (+19.0%)
United Kingdom GB10,80012,400-1,600 (-12.9%)
Italy IT1,1701,350-180 (-13.3%)
Germany DE3,0003,300-300 (-9.1%)
South Korea KR680590+90 (+15.3%)
Switzerland CH1,1001,260-160 (-12.7%)
Hong Kong SAR HK5,1004,800+300 (+6.3%)
United Arab Emirates AE340490-150 (-30.6%)
Singapore SG1,4401,350+90 (+6.7%)
Taiwan TW2,4802,060+420 (+20.4%)
Saudi Arabia SA190210-20 (-9.5%)
Spain ES780840-60 (-7.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
33,670
All 15 markets
Current demand rank
33 / 66
By current demand
Top percentile
Top 50.0%
Lower is stronger
Vs peer median
+2.3%
Beauty and fragrance peers
Last 90d momentum
+11.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Chantecaille sits

Ranked by current demand · All 15 markets
TopLower

Rank 33 / 66 · quartile Q2 · top 50.0%

Indexed movement

Chantecaille vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Chantecaille is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
22,200 current searches
Top-three share
83.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Chantecaille share · Beauty and fragrance peers median
  1. United States22,200
  2. United Kingdom4,400
  3. Hong Kong SAR1,600
  4. France1,300
  5. Germany1,000
  6. Taiwan720
  7. Italy480
  8. Singapore480
  9. Switzerland390
  10. Spain320
  11. Japan260
  12. South Korea210
  13. United Arab Emirates170
  14. China70
  15. Saudi Arabia70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentChantecaille shareBeauty and fragrance peers median share
United States US22,20065.9%28.0%
United Kingdom GB4,40013.1%7.6%
Hong Kong SAR HK1,6004.8%1.7%
France FR1,3003.9%9.4%
Germany DE1,0003.0%7.2%
Taiwan TW7202.1%2.0%
Italy IT4801.4%4.3%
Singapore SG4801.4%1.0%
Switzerland CH3901.2%1.8%
Spain ES3201.0%4.0%
Japan JP2600.8%1.8%
South Korea KR2100.6%0.6%
United Arab Emirates AE1700.5%1.3%
China CN700.2%0.2%
Saudi Arabia SA700.2%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
38
Inactive
162

Paid placements

Facebook
183
Instagram
183
Messenger
50
Audience Network
54
Threads
46

Formats

Carousel
2
DCO
85
Dynamic Product Ads
27
Image
54
Video
32

Calls to action

Book now
1
Learn more
22
No button
10
Shop now
159
Sign up
8

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: video preview
    Introducing Men's Fragrance
  2. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  3. Start Ended by 23 Aug 2026Source: still
    Product catalogue variant
  4. Start Ended by 23 Aug 2026Source: DCO component
    Beauty With Impact
  5. Start Ended by 23 Aug 2026Source: DCO component
    Get 15% off your first order
  6. Start Ended by 23 Aug 2026Source: DCO component
    Bio Lifting+ Collection
  7. Start Ended by 23 Aug 2026Source: DCO component
    Limited-Edition
  8. Nov 202521No selected family
  9. Start Ended by 23 Aug 2026Source: DCO component
    25% off sitewide + Double Points
  10. Start Ended by 23 Aug 2026Source: DCO component
    Find your formula
  11. Start Ended by 23 Aug 2026Source: DCO component
    Limited-Edition
  12. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  13. Start Ended by 23 Aug 2026Source: DCO component
    EASTER WEEKEND
  14. Start Ended by 23 Aug 2026Source: still
    COMPLEXION PERFECTION
  15. Start Ended by 23 Aug 2026Source: video preview
    COMPLEXION PERFECTION
  16. Start Active at 23 Aug 2026Source: still
    SMOOTH. PRECISE. EFFORTLESS.
  17. Start Active at 23 Aug 2026Source: DCO component
    The Lion Collection

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

16 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

16 selected families

Jun 20191:1 · VideoInactive at 23 Aug 2026
Jul 20191:1 · VideoInactive at 23 Aug 2026
Sept 20191:1 · ImageInactive at 23 Aug 2026
Jul 20251:1 · Dynamic Product AdsInactive at 23 Aug 2026
Aug 20259:16 · DCOInactive at 23 Aug 2026
Sept 20259:16 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Dec 20259:16 · DCOInactive at 23 Aug 2026
Jan 20269:16 · DCOInactive at 23 Aug 2026
Feb 20261:1 · DCOInactive at 23 Aug 2026
Mar 20269:16 · VideoInactive at 23 Aug 2026
Apr 20269:16 · DCOInactive at 23 Aug 2026
May 20261:1 · ImageInactive at 23 Aug 2026
Jun 20261:1 · VideoInactive at 23 Aug 2026
Jul 20261:1 · ImageActive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

Chantecaille

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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