TheDetailDepartment Agency

Maisons

Categories

Verticals

Agency

Maison intelligence / 15 markets

Tata Harper / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

Discover our services

01 / Overview

What changed for Tata Harper

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
20,730
All 15 approved markets
Strongest market
US
14,800 monthly searches
Meta observations
141
Observed paid placements
Active at 23 Aug 2026
97
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

42 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
58,050
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceUnited KingdomSpainGermanyItalySwitzerlandSouth KoreaHong Kong SARUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.18,10013,5759,0504,5250MARKET SERIES24,99018,74312,4956,2480TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceUnited KingdomSpainGermanyItalySwitzerlandSouth KoreaHong Kong SARUnited Arab EmiratesMarkets
Jul 2025UnknownUnknownUnknownUnknown480UnknownUnknownUnknown170UnknownUnknown2
Aug 202517,00012,1001,9001,00048039026021011017011015
Sept 202516,98012,1001,9001,00048039026017014014011015
Oct 202524,99018,1002,4001,90059059039021011014017015
Nov 202524,61018,1002,4001,6005905903902601401409015
Dec 202523,80018,1002,4001,30039048026021017011014015
Jan 202620,54014,8002,4001,30048039032021011014011015
Feb 202620,36014,8002,4001,3003903902602109011011015
Mar 202620,74014,8002,4001,3005904803202601101109015
Apr 202620,33014,8002,4001,0004804803202101401409015
May 202620,98014,8001,9001,0001,60048032026011011011015
Jun 202616,74012,1001,6008807203203202101407011015
Jul 2026Unknown14,8001,900880Unknown320260210UnknownUnknown11012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US41,70044,400-2,700 (-6.1%)
China CN7070+0 (+0.0%)
Japan JP210270-60 (-22.2%)
France FR5,9007,200-1,300 (-18.1%)
United Kingdom GB2,8803,900-1,020 (-26.2%)
Italy IT960900+60 (+6.7%)
Germany DE1,2801,260+20 (+1.6%)
South Korea KR390310+80 (+25.8%)
Switzerland CH680680+0 (+0.0%)
Hong Kong SAR HK320360-40 (-11.1%)
United Arab Emirates AE310310+0 (+0.0%)
Singapore SG270270+0 (+0.0%)
Taiwan TW160140+20 (+14.3%)
Saudi Arabia SA120110+10 (+9.1%)
Spain ES2,8001,460+1,340 (+91.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
20,730
All 15 markets
Current demand rank
42 / 66
By current demand
Top percentile
Top 63.6%
Lower is stronger
Vs peer median
-37.0%
Beauty and fragrance peers
Last 90d momentum
-6.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Tata Harper sits

Ranked by current demand · All 15 markets
TopLower

Rank 42 / 66 · quartile Q3 · top 63.6%

Indexed movement

Tata Harper vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Tata Harper is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
14,800 current searches
Top-three share
89.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Tata Harper share · Beauty and fragrance peers median
  1. United States14,800
  2. France2,400
  3. United Kingdom1,300
  4. Spain590
  5. Germany480
  6. Italy320
  7. Switzerland210
  8. Hong Kong SAR110
  9. South Korea110
  10. United Arab Emirates110
  11. Singapore90
  12. Japan70
  13. Taiwan70
  14. Saudi Arabia40
  15. China30
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentTata Harper shareBeauty and fragrance peers median share
United States US14,80071.4%28.0%
France FR2,40011.6%9.4%
United Kingdom GB1,3006.3%7.6%
Spain ES5902.8%4.0%
Germany DE4802.3%7.2%
Italy IT3201.5%4.3%
Switzerland CH2101.0%1.8%
Hong Kong SAR HK1100.5%1.7%
South Korea KR1100.5%0.6%
United Arab Emirates AE1100.5%1.3%
Singapore SG900.4%1.0%
Japan JP700.3%1.8%
Taiwan TW700.3%2.0%
Saudi Arabia SA400.2%0.8%
China CN300.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
141
Active at 23 Aug 2026
97
Inactive
44

Paid placements

Facebook
138
Instagram
141
Messenger
83
Threads
127

Formats

Carousel
4
DCO
99
Dynamic Product Ads
5
Image
14
Video
19

Calls to action

No button
1
Shop now
131
Sign up
9

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  2. Start Ended by 23 Aug 2026Source: DCO component
    Travel Size Cleansers
  3. Start Active at 23 Aug 2026Source: still
    New Calendula Body Oil
  4. Start Active at 23 Aug 2026Source: still
    20% Off First Purchase
  5. Start Active at 23 Aug 2026Source: video preview
    Best-Selling Exfoliating Cleanser

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

5 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

5 selected families

Apr 20269:16 · VideoInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20269:16 · ImageActive at 23 Aug 2026
Jul 20264:5 · ImageActive at 23 Aug 2026
Aug 20269:16 · VideoActive at 23 Aug 2026

Selected family

Tata Harper

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

Next question

Turn a bounded observation into a checked decision.

Bring the question to the Department; this page does not launch or change a provider.

Discover our services
Discover our servicesdetail-department.com