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Maison intelligence / 15 markets

Patek Philippe / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Patek Philippe

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
767,900
All 15 approved markets
Strongest market
US
246,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
2,313,200
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyItalyFranceUnited KingdomSpainSwitzerlandUnited Arab EmiratesSingaporeHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.301,000225,750150,50075,2500MARKET SERIES928,500696,375464,250232,1250TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyItalyFranceUnited KingdomSpainSwitzerlandUnited Arab EmiratesSingaporeHong Kong SARMarkets
Aug 2025841,900246,000110,000110,00090,50074,00090,50033,10022,20022,20012,10015
Sept 2025783,700246,00090,500110,00074,00074,00074,00033,10022,20018,10012,10015
Oct 2025808,300246,00090,50090,500110,00074,00074,00040,50022,20018,10012,10015
Nov 2025769,300246,00090,50090,50090,50074,00060,50040,50022,20014,80012,10015
Dec 2025928,500301,000135,000110,000110,00074,00074,00040,50022,20018,10012,10015
Jan 2026803,900246,000110,000110,00074,00074,00074,00033,10022,20018,10012,10015
Feb 2026651,200201,00090,50074,00074,00060,50049,50033,10018,10014,8009,90015
Mar 2026664,800201,00090,50074,00074,00060,50060,50033,10014,80014,80012,10015
Apr 2026745,200246,00090,50090,50074,00060,50060,50040,50018,10018,10012,10015
May 2026923,000301,000110,000110,000110,00090,50074,00040,50022,20018,10012,10015
Jun 2026727,500246,00090,50090,50074,00060,50060,50033,10018,10014,80012,10015
Jul 2026662,700201,00090,50090,50074,00060,50049,50027,10014,80014,8009,90015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US748,000648,000+100,000 (+15.4%)
China CN5,6005,800-200 (-3.4%)
Japan JP34,10031,900+2,200 (+6.9%)
France FR258,000222,000+36,000 (+16.2%)
United Kingdom GB211,500181,500+30,000 (+16.5%)
Italy IT291,000238,500+52,500 (+22.0%)
Germany DE291,000271,500+19,500 (+7.2%)
South Korea KR8,9007,700+1,200 (+15.6%)
Switzerland CH100,700106,700-6,000 (-5.6%)
Hong Kong SAR HK34,10034,100+0 (+0.0%)
United Arab Emirates AE55,10051,000+4,100 (+8.0%)
Singapore SG47,70047,700+0 (+0.0%)
Taiwan TW17,40016,400+1,000 (+6.1%)
Saudi Arabia SA26,10027,900-1,800 (-6.5%)
Spain ES184,000170,500+13,500 (+7.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
767,900
All 15 markets
Current demand rank
4 / 60
By current demand
Top percentile
Top 6.7%
Lower is stronger
Vs peer median
+1659.2%
Watches peers
Last 90d momentum
+12.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Watches peers

Distribution

Where Patek Philippe sits

Ranked by current demand · All 15 markets
TopLower

Rank 4 / 60 · quartile Q1 · top 6.7%

Indexed movement

Patek Philippe vs Watches peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Patek Philippe is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
246,000 current searches
Top-three share
55.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
Patek Philippe share · Watches peers median
  1. United States246,000
  2. France90,500
  3. Germany90,500
  4. Italy90,500
  5. United Kingdom74,000
  6. Spain60,500
  7. Switzerland33,100
  8. United Arab Emirates22,200
  9. Singapore18,100
  10. Hong Kong SAR12,100
  11. Japan12,100
  12. Saudi Arabia8,100
  13. Taiwan5,400
  14. South Korea2,900
  15. China1,900
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentPatek Philippe shareWatches peers median share
United States US246,00032.0%29.3%
France FR90,50011.8%11.4%
Germany DE90,50011.8%9.0%
Italy IT90,50011.8%7.8%
United Kingdom GB74,0009.6%7.8%
Spain ES60,5007.9%4.9%
Switzerland CH33,1004.3%6.3%
United Arab Emirates AE22,2002.9%2.1%
Singapore SG18,1002.4%2.1%
Hong Kong SAR HK12,1001.6%1.8%
Japan JP12,1001.6%2.7%
Saudi Arabia SA8,1001.1%0.9%
Taiwan TW5,4000.7%1.6%
South Korea KR2,9000.4%0.8%
China CN1,9000.2%0.2%

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