TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Brunello Cucinelli / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Brunello Cucinelli

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
355,000
All 15 approved markets
Strongest market
IT
110,000 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
947,100
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesItalyUnited KingdomGermanyFranceSpainSwitzerlandJapanUnited Arab EmiratesHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.246,000184,500123,00061,5000MARKET SERIES590,000442,500295,000147,5000TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesItalyUnited KingdomGermanyFranceSpainSwitzerlandJapanUnited Arab EmiratesHong Kong SARMarkets
Aug 2025300,100110,00074,00022,20022,20018,10012,1008,1005,4006,6006,60015
Sept 2025407,600110,000165,00027,10027,10022,20012,1009,9005,4006,6006,60015
Oct 2025333,600110,00090,50027,10027,10022,2009,9008,1009,9006,6006,60015
Nov 2025386,800135,000110,00033,10027,10022,2009,9008,1008,1008,1008,10015
Dec 2025590,000165,000246,00040,50033,10027,10014,80012,1009,9009,9008,10015
Jan 2026420,100135,000135,00033,10027,10022,20014,8009,9008,1008,1008,10015
Feb 2026322,100110,00090,50022,20022,20018,10018,1008,1006,6006,6005,40015
Mar 2026304,700110,00060,50027,10033,10018,10012,1008,1006,6005,4006,60015
Apr 2026299,000110,00060,50027,10027,10018,10014,8008,1006,6005,4005,40015
May 2026320,500110,00074,00027,10027,10022,20014,8008,1006,6006,6006,60015
Jun 2026321,800110,00074,00027,10033,10022,20012,1008,1006,6006,6006,60015
Jul 2026304,800110,00060,50027,10027,10022,20014,8008,1006,6006,6005,40015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US330,000330,000+0 (+0.0%)
China CN4,5004,200+300 (+7.1%)
Japan JP19,80019,800+0 (+0.0%)
France FR66,60054,300+12,300 (+22.7%)
United Kingdom GB81,30076,400+4,900 (+6.4%)
Italy IT208,500211,500-3,000 (-1.4%)
Germany DE87,30082,400+4,900 (+5.9%)
South Korea KR7,2006,700+500 (+7.5%)
Switzerland CH24,30024,300+0 (+0.0%)
Hong Kong SAR HK18,60017,400+1,200 (+6.9%)
United Arab Emirates AE19,80017,400+2,400 (+13.8%)
Singapore SG13,20010,800+2,400 (+22.2%)
Taiwan TW14,20017,400-3,200 (-18.4%)
Saudi Arabia SA10,1008,200+1,900 (+23.2%)
Spain ES41,70045,000-3,300 (-7.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
355,000
All 15 markets
Current demand rank
41 / 83
By current demand
Top percentile
Top 49.4%
Lower is stronger
Vs peer median
+12.4%
Fashion and leather peers
Last 90d momentum
+2.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Fashion and leather peers

Distribution

Where Brunello Cucinelli sits

Ranked by current demand · All 15 markets
TopLower

Rank 41 / 83 · quartile Q2 · top 49.4%

Indexed movement

Brunello Cucinelli vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Brunello Cucinelli is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
110,000 current searches
Top-three share
69.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Brunello Cucinelli share · Fashion and leather peers median
  1. Italy110,000
  2. United States110,000
  3. Germany27,100
  4. United Kingdom27,100
  5. France22,200
  6. Spain14,800
  7. Switzerland8,100
  8. Hong Kong SAR6,600
  9. Japan6,600
  10. United Arab Emirates6,600
  11. Taiwan5,400
  12. Singapore3,600
  13. Saudi Arabia2,900
  14. South Korea2,400
  15. China1,600
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentBrunello Cucinelli shareFashion and leather peers median share
Italy IT110,00031.0%8.7%
United States US110,00031.0%37.3%
Germany DE27,1007.6%7.6%
United Kingdom GB27,1007.6%8.3%
France FR22,2006.3%9.1%
Spain ES14,8004.2%4.2%
Switzerland CH8,1002.3%1.4%
Hong Kong SAR HK6,6001.9%1.3%
Japan JP6,6001.9%4.4%
United Arab Emirates AE6,6001.9%1.1%
Taiwan TW5,4001.5%1.7%
Singapore SG3,6001.0%0.9%
Saudi Arabia SA2,9000.8%0.8%
South Korea KR2,4000.7%0.7%
China CN1,6000.5%0.3%

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