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Maison intelligence / 15 markets

Penhaligon's / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Penhaligon's

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
149,810
All 15 approved markets
Strongest market
GB
74,000 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
6
Observed paid activity

Observed activity

Dec 2025 carried the highest observed start volume.

28 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

GB is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
340,470
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United KingdomUnited StatesItalyFranceGermanySpainTaiwanSaudi ArabiaUnited Arab EmiratesHong Kong SARAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.135,000101,25067,50033,7500MARKET SERIES246,110184,583123,05561,5280TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited KingdomUnited StatesItalyFranceGermanySpainTaiwanSaudi ArabiaUnited Arab EmiratesHong Kong SARMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown5,400UnknownUnknownUnknownUnknown2
Aug 2025138,94060,50027,1006,6006,6008,1004,4005,4003,6003,6003,60015
Sept 2025150,08074,00027,1006,6006,6006,6005,4004,4003,6003,6003,60015
Oct 2025152,24074,00027,1006,6008,1008,1004,4004,4003,6003,6004,40015
Nov 2025212,410110,00040,5009,9009,9009,9005,4005,4003,6004,4004,40015
Dec 2025246,110135,00040,50012,10012,1009,9006,6005,4004,4004,4005,40015
Jan 2026135,61060,50027,1006,6006,6006,6004,4004,4003,6004,4003,60015
Feb 2026127,70060,50022,2006,6006,6006,6003,6004,4003,6003,6003,60015
Mar 2026133,71060,50022,2009,9006,6006,6004,4004,4005,4003,6002,90015
Apr 2026112,65049,50022,2006,6006,6005,4003,6003,6002,9002,9002,90015
May 2026116,41049,50022,2006,6006,6006,6004,4003,6004,4003,6002,40015
Jun 2026111,41049,50022,2005,4005,4005,4003,6003,6003,6003,6002,40015
Jul 2026Unknown49,50022,2005,4005,4005,400Unknown2,9003,6003,600Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US66,60071,500-4,900 (-6.9%)
China CN9001,030-130 (-12.6%)
Japan JP6,2006,700-500 (-7.5%)
France FR18,60019,800-1,200 (-6.1%)
United Kingdom GB148,500181,500-33,000 (-18.2%)
Italy IT18,60023,100-4,500 (-19.5%)
Germany DE17,40019,800-2,400 (-12.1%)
South Korea KR1,7701,790-20 (-1.1%)
Switzerland CH3,6004,200-600 (-14.3%)
Hong Kong SAR HK7,70010,100-2,400 (-23.8%)
United Arab Emirates AE10,10011,600-1,500 (-12.9%)
Singapore SG7,2007,700-500 (-6.5%)
Taiwan TW10,80013,200-2,400 (-18.2%)
Saudi Arabia SA10,90012,600-1,700 (-13.5%)
Spain ES11,60012,400-800 (-6.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
149,810
All 15 markets
Current demand rank
14 / 66
By current demand
Top percentile
Top 21.2%
Lower is stronger
Vs peer median
+355.3%
Beauty and fragrance peers
Last 90d momentum
-9.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Beauty and fragrance peers

Distribution

Where Penhaligon's sits

Ranked by current demand · All 15 markets
TopLower

Rank 14 / 66 · quartile Q1 · top 21.2%

Indexed movement

Penhaligon's vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Penhaligon's is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United Kingdom
74,000 current searches
Top-three share
72.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Penhaligon's share · Beauty and fragrance peers median
  1. United Kingdom74,000
  2. United States27,100
  3. Italy8,100
  4. France6,600
  5. Germany6,600
  6. Spain4,400
  7. Taiwan4,400
  8. Hong Kong SAR3,600
  9. Saudi Arabia3,600
  10. United Arab Emirates3,600
  11. Singapore2,900
  12. Japan2,400
  13. Switzerland1,600
  14. South Korea590
  15. China320
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentPenhaligon's shareBeauty and fragrance peers median share
United Kingdom GB74,00049.4%7.6%
United States US27,10018.1%28.0%
Italy IT8,1005.4%4.3%
France FR6,6004.4%9.4%
Germany DE6,6004.4%7.2%
Spain ES4,4002.9%4.0%
Taiwan TW4,4002.9%2.0%
Hong Kong SAR HK3,6002.4%1.7%
Saudi Arabia SA3,6002.4%0.8%
United Arab Emirates AE3,6002.4%1.3%
Singapore SG2,9001.9%1.0%
Japan JP2,4001.6%1.8%
Switzerland CH1,6001.1%1.8%
South Korea KR5900.4%0.6%
China CN3200.2%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
6
Inactive
194

Paid placements

Facebook
189
Instagram
200
Messenger
30
Audience Network
30
Threads
30

Formats

DCO
175
Dynamic Product Ads
14
Image
2
Video
9

Calls to action

Get directions
10
Learn more
135
No button
10
Play game
1
Shop now
43
Sign up
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Aug 202516No selected family
  2. Start Ended by 23 Aug 2026Source: DCO component
    A Gift For You
  3. Start Ended by 23 Aug 2026Source: DCO component
    Gifting, It’s A Serious Business
  4. Start Ended by 23 Aug 2026Source: DCO component
    Where’s William?
  5. Dec 202528No selected family
  6. Jan 202617No selected family
  7. Start Ended by 23 Aug 2026Source: DCO component
    Halfeti: Holds Mystery. Turns Heads.
  8. Start Ended by 23 Aug 2026Source: DCO component
    Meet Bold Blend
  9. Start Ended by 23 Aug 2026Source: DCO component
    Meet Bold Blend
  10. Start Ended by 23 Aug 2026Source: DCO component
    A Playground of Secrecy
  11. Start Ended by 23 Aug 2026Source: DCO component
    The Dad About Town
  12. Start Ended by 23 Aug 2026Source: DCO component
    The New Body Mist Collection
  13. Start Active at 23 Aug 2026Source: DCO component
    A New Influential Scent

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

10 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

10 selected families

Sept 20259:16 · DCOInactive at 23 Aug 2026
Oct 20259:16 · DCOInactive at 23 Aug 2026
Nov 20259:16 · DCOInactive at 23 Aug 2026
Feb 20269:16 · DCOInactive at 23 Aug 2026
Mar 20269:16 · DCOInactive at 23 Aug 2026
Apr 20269:16 · DCOInactive at 23 Aug 2026
May 20261:1 · DCOInactive at 23 Aug 2026
Jun 20269:16 · DCOInactive at 23 Aug 2026
Jul 20269:16 · DCOInactive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

Penhaligon's

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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