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Maison intelligence / 15 markets

Petrus / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Petrus

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
49,510
All 15 approved markets
Strongest market
FR
18,100 monthly searches

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
119,830
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceItalyGermanyUnited StatesUnited KingdomSpainSwitzerlandHong Kong SARTaiwanSingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES59,24044,43029,62014,8100TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalFranceItalyGermanyUnited StatesUnited KingdomSpainSwitzerlandHong Kong SARTaiwanSingaporeMarkets
Aug 202551,86018,10012,1005,4005,4003,6001,9001,9001,60048039015
Sept 202545,18018,1006,6005,4004,4003,6001,9001,9001,60032039015
Oct 202545,78018,1006,6005,4005,4003,6001,9001,6001,60039032015
Nov 202549,62018,1008,1005,4006,6004,4001,9001,9001,30032039015
Dec 202559,24022,2009,9006,6006,6005,4002,9001,9001,60039039015
Jan 202652,86018,1008,1008,1006,6004,4002,4001,6001,60039039015
Feb 202638,84012,1005,4005,4004,4004,4002,4001,6001,60032026015
Mar 202645,30014,8005,4006,6006,6005,4001,6001,6001,30032048015
Apr 202646,55014,8009,9006,6005,4003,6001,6001,6001,30039032015
May 202643,29014,8006,6006,6004,4004,4001,9001,6001,30039032015
Jun 202638,92014,8005,4005,4004,4002,9001,9001,3001,30032032015
Jul 202637,62014,8005,4004,4004,4002,9001,9001,0001,30026026015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US13,20016,400-3,200 (-19.5%)
China CN230220+10 (+4.5%)
Japan JP9601,190-230 (-19.3%)
France FR44,40041,700+2,700 (+6.5%)
United Kingdom GB10,20013,400-3,200 (-23.9%)
Italy IT17,40020,700-3,300 (-15.9%)
Germany DE16,40018,600-2,200 (-11.8%)
South Korea KR840900-60 (-6.7%)
Switzerland CH3,9004,800-900 (-18.8%)
Hong Kong SAR HK3,9004,200-300 (-7.1%)
United Arab Emirates AE420560-140 (-25.0%)
Singapore SG9001,060-160 (-15.1%)
Taiwan TW9701,030-60 (-5.8%)
Saudi Arabia SA410330+80 (+24.2%)
Spain ES5,7005,600+100 (+1.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Wines and spirits set has 35 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
49,510
All 15 markets
Current demand rank
11 / 35
By current demand
Top percentile
Top 31.4%
Lower is stronger
Vs peer median
+55.1%
Wines and spirits peers
Last 90d momentum
-8.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Wines and spirits peers

Distribution

Where Petrus sits

Ranked by current demand · All 15 markets
TopLower

Rank 11 / 35 · quartile Q2 · top 31.4%

Indexed movement

Petrus vs Wines and spirits peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Petrus is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
18,100 current searches
Top-three share
66.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Wines and spirits peers
35 eligible Maisons
Petrus share · Wines and spirits peers median
  1. France18,100
  2. Italy8,100
  3. Germany6,600
  4. United States5,400
  5. United Kingdom4,400
  6. Spain1,900
  7. Hong Kong SAR1,600
  8. Switzerland1,600
  9. Singapore390
  10. Taiwan390
  11. Japan320
  12. South Korea320
  13. United Arab Emirates210
  14. Saudi Arabia110
  15. China70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentPetrus shareWines and spirits peers median share
France FR18,10036.6%14.7%
Italy IT8,10016.4%5.8%
Germany DE6,60013.3%7.6%
United States US5,40010.9%28.3%
United Kingdom GB4,4008.9%10.1%
Spain ES1,9003.8%3.8%
Hong Kong SAR HK1,6003.2%1.5%
Switzerland CH1,6003.2%1.8%
Singapore SG3900.8%1.1%
Taiwan TW3900.8%0.9%
Japan JP3200.6%1.3%
South Korea KR3200.6%0.6%
United Arab Emirates AE2100.4%0.5%
Saudi Arabia SA1100.2%0.1%
China CN700.1%0.1%

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