TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Versace / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Versace

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
690,900
All 15 approved markets
Strongest market
US
368,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
1,938,480
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomItalyGermanyFranceSpainJapanTaiwanUnited Arab EmiratesSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.550,000412,500275,000137,5000MARKET SERIES973,500730,125486,750243,3750TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomItalyGermanyFranceSpainJapanTaiwanUnited Arab EmiratesSwitzerlandMarkets
Aug 2025730,380368,00074,00060,50060,50049,50040,50022,20012,1009,9008,10015
Sept 2025753,700368,00060,500110,00060,50040,50040,50018,10012,1009,9009,90015
Oct 2025683,100368,00060,50049,50049,50040,50040,50018,10014,8009,9008,10015
Nov 2025800,600450,00074,00060,50060,50040,50040,50018,10014,8009,9008,10015
Dec 2025973,500550,00090,50074,00074,00049,50049,50022,20014,80012,1009,90015
Jan 2026717,100368,00060,50074,00049,50049,50040,50018,10012,10012,1008,10015
Feb 2026579,620301,00049,50049,50049,50033,10033,10014,80012,1009,9006,60015
Mar 2026654,000368,00049,50049,50049,50040,50033,10014,80012,1008,1006,60015
Apr 2026652,500368,00049,50049,50049,50040,50033,10014,80012,1008,1006,60015
May 2026752,600368,000110,00060,50049,50049,50040,50018,10014,8009,9008,10015
Jun 2026603,780301,00060,50049,50049,50049,50033,10014,8009,9009,9006,60015
Jul 2026582,100301,00049,50049,50049,50040,50033,10014,8009,9008,1006,60015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US970,0001,037,000-67,000 (-6.5%)
China CN2,8802,720+160 (+5.9%)
Japan JP47,70044,400+3,300 (+7.4%)
France FR139,500114,100+25,400 (+22.3%)
United Kingdom GB220,000148,500+71,500 (+48.1%)
Italy IT159,500148,500+11,000 (+7.4%)
Germany DE148,500148,500+0 (+0.0%)
South Korea KR7,7007,200+500 (+6.9%)
Switzerland CH21,30019,800+1,500 (+7.6%)
Hong Kong SAR HK17,40016,200+1,200 (+7.4%)
United Arab Emirates AE27,90026,100+1,800 (+6.9%)
Singapore SG17,40016,200+1,200 (+7.4%)
Taiwan TW34,60036,300-1,700 (-4.7%)
Saudi Arabia SA17,40021,300-3,900 (-18.3%)
Spain ES106,70099,300+7,400 (+7.5%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
690,900
All 15 markets
Current demand rank
24 / 83
By current demand
Top percentile
Top 28.9%
Lower is stronger
Vs peer median
+118.8%
Fashion and leather peers
Last 90d momentum
+2.8%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Fashion and leather peers

Distribution

Where Versace sits

Ranked by current demand · All 15 markets
TopLower

Rank 24 / 83 · quartile Q2 · top 28.9%

Indexed movement

Versace vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Versace is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
368,000 current searches
Top-three share
70.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Versace share · Fashion and leather peers median
  1. United States368,000
  2. Italy60,500
  3. United Kingdom60,500
  4. Germany49,500
  5. France40,500
  6. Spain40,500
  7. Japan18,100
  8. Taiwan12,100
  9. United Arab Emirates9,900
  10. Switzerland8,100
  11. Hong Kong SAR6,600
  12. Saudi Arabia6,600
  13. Singapore6,600
  14. South Korea2,400
  15. China1,000
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentVersace shareFashion and leather peers median share
United States US368,00053.3%37.3%
Italy IT60,5008.8%8.7%
United Kingdom GB60,5008.8%8.3%
Germany DE49,5007.2%7.6%
France FR40,5005.9%9.1%
Spain ES40,5005.9%4.2%
Japan JP18,1002.6%4.4%
Taiwan TW12,1001.8%1.7%
United Arab Emirates AE9,9001.4%1.1%
Switzerland CH8,1001.2%1.4%
Hong Kong SAR HK6,6001.0%1.3%
Saudi Arabia SA6,6001.0%0.8%
Singapore SG6,6001.0%0.9%
South Korea KR2,4000.3%0.7%
China CN1,0000.1%0.3%

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