Maison intelligence / 15 markets

Guerlain / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Guerlain

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 305,080
Strongest market: FR
Meta observations: 200
Active at 22 Aug 2026: 8

Observed activity

Apr 2026 carried the highest observed start volume.

28 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 858,450
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesFranceGermanyUnited KingdomItalySpainJapanSaudi ArabiaUnited Arab EmiratesSwitzerlandAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	United States	France	Germany	United Kingdom	Italy	Spain	Japan	Saudi Arabia	United Arab Emirates	Switzerland	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	12,100	Unknown	Unknown	Unknown	Unknown	2
Aug 2025	257,090	60,500	49,500	27,100	22,200	14,800	22,200	12,100	12,100	18,100	4,400	15
Sept 2025	246,690	49,500	60,500	27,100	22,200	18,100	14,800	12,100	9,900	14,800	4,400	15
Oct 2025	280,080	60,500	60,500	33,100	27,100	22,200	18,100	14,800	9,900	12,100	5,400	15
Nov 2025	374,390	90,500	90,500	40,500	40,500	27,100	22,200	14,800	12,100	12,100	6,600	15
Dec 2025	412,790	90,500	110,000	49,500	40,500	33,100	22,200	18,100	12,100	12,100	8,100	15
Jan 2026	300,690	74,000	60,500	33,100	27,100	22,200	18,100	18,100	14,800	12,100	5,400	15
Feb 2026	256,690	60,500	60,500	27,100	22,200	18,100	12,100	14,800	12,100	9,900	5,400	15
Mar 2026	300,480	60,500	74,000	33,100	27,100	22,200	14,800	18,100	18,100	9,900	5,400	15
Apr 2026	292,590	74,000	60,500	33,100	27,100	22,200	14,800	18,100	12,100	9,900	5,400	15
May 2026	308,080	74,000	74,000	33,100	27,100	18,100	14,800	18,100	14,800	12,100	5,400	15
Jun 2026	257,780	60,500	60,500	27,100	22,200	14,800	12,100	14,800	14,800	12,100	4,400	15
Jul 2026	Unknown	60,500	49,500	27,100	22,200	14,800	Unknown	14,800	14,800	12,100	3,600	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	208,500	195,000	+13,500 (+6.9%)
China CN	1,550	1,460	+90 (+6.2%)
Japan JP	51,000	51,000	+0 (+0.0%)
France FR	195,000	195,000	+0 (+0.0%)
United Kingdom GB	76,400	76,400	+0 (+0.0%)
Italy IT	55,100	62,500	-7,400 (-11.8%)
Germany DE	93,300	93,300	+0 (+0.0%)
South Korea KR	5,100	3,900	+1,200 (+30.8%)
Switzerland CH	15,200	16,200	-1,000 (-6.2%)
Hong Kong SAR HK	14,200	16,200	-2,000 (-12.3%)
United Arab Emirates AE	34,100	31,900	+2,200 (+6.9%)
Singapore SG	13,200	12,400	+800 (+6.5%)
Taiwan TW	12,400	12,600	-200 (-1.6%)
Saudi Arabia SA	41,700	45,000	-3,300 (-7.3%)
Spain ES	41,700	45,000	-3,300 (-7.3%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 305,080
Current demand rank: 6 / 66
Top percentile: Top 9.1%
Vs peer median: +827.3%
Last 90d momentum: -4.5%
Current demand quartile: Q1

Distribution

Where Guerlain sits

Ranked by current demand · All 15 markets

Rank 6 / 66 · quartile Q1 · top 9.1%

Indexed movement

Guerlain vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Guerlain is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: France
Top-three share: 59.4%
Markets: 15
Benchmark group: Beauty and fragrance peers

Guerlain share · Beauty and fragrance peers median

France74,000
United States74,000
Germany33,100
United Kingdom27,100
Italy22,200
Japan14,800
Spain14,800
Saudi Arabia12,100
United Arab Emirates12,100
Hong Kong SAR5,400
Switzerland5,400
Singapore4,400
Taiwan3,600
South Korea1,600
China480

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Guerlain share	Beauty and fragrance peers median share
France FR	74,000	24.3%	9.4%
United States US	74,000	24.3%	28.0%
Germany DE	33,100	10.8%	7.2%
United Kingdom GB	27,100	8.9%	7.6%
Italy IT	22,200	7.3%	4.3%
Japan JP	14,800	4.9%	1.8%
Spain ES	14,800	4.9%	4.0%
Saudi Arabia SA	12,100	4.0%	0.8%
United Arab Emirates AE	12,100	4.0%	1.3%
Hong Kong SAR HK	5,400	1.8%	1.7%
Switzerland CH	5,400	1.8%	1.8%
Singapore SG	4,400	1.4%	1.0%
Taiwan TW	3,600	1.2%	2.0%
South Korea KR	1,600	0.5%	0.6%
China CN	480	0.2%	0.2%

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

13 selected families

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Guerlain / Intelligence

What changed for Guerlain

Apr 2026 carried the highest observed start volume.

FR is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Guerlain sits

Guerlain vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.