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Maison intelligence / 15 markets

Berluti / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Berluti

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
55,590
All 15 approved markets
Strongest market
FR
18,100 monthly searches

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
154,780
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited StatesJapanUnited KingdomItalyTaiwanUnited Arab EmiratesHong Kong SARGermanySingaporeAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES66,44049,83033,22016,6100TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited StatesJapanUnited KingdomItalyTaiwanUnited Arab EmiratesHong Kong SARGermanySingaporeMarkets
Aug 202556,33014,80012,1005,4005,4002,4005,4001,9001,9001,9001,30015
Sept 202557,89022,2009,9004,4004,4002,9002,9002,4001,9001,9001,00015
Oct 202563,09022,20012,1005,4005,4003,6002,4002,4001,6002,4001,30015
Nov 202563,44022,20012,1005,4005,4003,6002,4002,4001,9001,9001,60015
Dec 202566,44022,20012,1005,4006,6003,6002,9002,4001,9002,9001,60015
Jan 202662,88022,2009,9005,4005,4003,6002,4002,9002,4002,4001,60015
Feb 202652,16018,1008,1005,4004,4002,9002,4002,9001,6001,9001,00015
Mar 202655,38018,1009,9005,4004,4002,9002,4002,4002,9001,6001,30015
Apr 202649,61018,1008,1004,4004,4002,9001,9001,6001,9001,6001,00015
May 202657,50022,2009,9004,4004,4002,9002,4002,4001,9001,9001,30015
Jun 202650,43018,1008,1004,4004,4003,6001,9001,9001,9001,6001,30015
Jul 202646,85014,8008,1004,4004,4002,9001,9001,9001,9001,6001,60015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US26,10026,100+0 (+0.0%)
China CN1,1901,220-30 (-2.5%)
Japan JP13,20015,200-2,000 (-13.2%)
France FR55,10054,300+800 (+1.5%)
United Kingdom GB13,20013,200+0 (+0.0%)
Italy IT9,4008,700+700 (+8.0%)
Germany DE5,1005,100+0 (+0.0%)
South Korea KR2,1602,480-320 (-12.9%)
Switzerland CH1,7902,030-240 (-11.8%)
Hong Kong SAR HK5,7006,400-700 (-10.9%)
United Arab Emirates AE6,2006,900-700 (-10.1%)
Singapore SG4,2003,300+900 (+27.3%)
Taiwan TW6,2006,700-500 (-7.5%)
Saudi Arabia SA2,4802,760-280 (-10.1%)
Spain ES2,7602,760+0 (+0.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Footwear set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
55,590
All 15 markets
Current demand rank
12 / 20
By current demand
Top percentile
Top 60.0%
Lower is stronger
Vs peer median
-27.5%
Footwear peers
Last 90d momentum
-1.5%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Footwear peers

Distribution

Where Berluti sits

Ranked by current demand · All 15 markets
TopLower

Rank 12 / 20 · quartile Q3 · top 60.0%

Indexed movement

Berluti vs Footwear peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Berluti is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
18,100 current searches
Top-three share
60.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Footwear peers
20 eligible Maisons
Berluti share · Footwear peers median
  1. France18,100
  2. United States9,900
  3. Japan5,400
  4. United Kingdom5,400
  5. Italy2,900
  6. Taiwan2,400
  7. United Arab Emirates2,400
  8. Germany1,900
  9. Hong Kong SAR1,900
  10. Singapore1,300
  11. Saudi Arabia1,000
  12. Spain1,000
  13. South Korea880
  14. Switzerland720
  15. China390
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentBerluti shareFootwear peers median share
France FR18,10032.6%12.9%
United States US9,90017.8%30.3%
Japan JP5,4009.7%3.0%
United Kingdom GB5,4009.7%10.6%
Italy IT2,9005.2%8.1%
Taiwan TW2,4004.3%1.2%
United Arab Emirates AE2,4004.3%1.6%
Germany DE1,9003.4%5.4%
Hong Kong SAR HK1,9003.4%1.6%
Singapore SG1,3002.3%1.0%
Saudi Arabia SA1,0001.8%0.9%
Spain ES1,0001.8%2.4%
South Korea KR8801.6%0.5%
Switzerland CH7201.3%1.9%
China CN3900.7%0.2%

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