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Maison intelligence / 15 markets

Kilian Paris / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Kilian Paris

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
13,860
All 15 approved markets
Strongest market
FR
3,600 monthly searches
Meta observations
200
Observed paid placements
Active at 26 Aug 2026
33
Observed paid activity

Observed activity

Dec 2025 carried the highest observed start volume.

43 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
40,500
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited StatesGermanyUnited KingdomTaiwanItalySpainJapanHong Kong SARSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.5,4004,0502,7001,3500MARKET SERIES21,81016,35810,9055,4530TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited StatesGermanyUnited KingdomTaiwanItalySpainJapanHong Kong SARSwitzerlandMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknown1,300UnknownUnknownUnknown2
Aug 202510,9403,6002,9001,00088039039048021017032015
Sept 202514,1504,4003,6001,6001,00048088048021039032015
Oct 202516,7105,4004,4001,9001,30059072072026032039015
Nov 202515,9704,4004,4001,6001,60059088059039032039015
Dec 202521,8105,4005,4001,9001,9002,9001,00088039059048015
Jan 202614,9503,6003,6001,3001,0001,90059059072039039015
Feb 202613,7803,6003,6001,6008801,00072059032039032015
Mar 202612,1002,9003,6001,00088088072039032032026015
Apr 202611,0102,4003,60088072072048039048032021015
May 202615,7605,4004,4001,30072072072059039032026015
Jun 202613,7302,9003,6001,0007205902,40072039039026015
Jul 2026Unknown2,9003,600880720390880Unknown390Unknown21012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US11,60010,800+800 (+7.4%)
China CN6090-30 (-33.3%)
Japan JP1,2601,360-100 (-7.4%)
France FR10,70010,100+600 (+5.9%)
United Kingdom GB2,1602,760-600 (-21.7%)
Italy IT3,6002,030+1,570 (+77.3%)
Germany DE3,1803,900-720 (-18.5%)
South Korea KR360420-60 (-14.3%)
Switzerland CH730970-240 (-24.7%)
Hong Kong SAR HK1,0301,100-70 (-6.4%)
United Arab Emirates AE680630+50 (+7.9%)
Singapore SG730680+50 (+7.4%)
Taiwan TW2,0303,780-1,750 (-46.3%)
Saudi Arabia SA680640+40 (+6.3%)
Spain ES1,7001,570+130 (+8.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
13,860
All 15 markets
Current demand rank
47 / 66
By current demand
Top percentile
Top 71.2%
Lower is stronger
Vs peer median
-57.9%
Beauty and fragrance peers
Last 90d momentum
+11.5%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Kilian Paris sits

Ranked by current demand · All 15 markets
TopLower

Rank 47 / 66 · quartile Q3 · top 71.2%

Indexed movement

Kilian Paris vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Kilian Paris is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
3,600 current searches
Top-three share
61.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Kilian Paris share · Beauty and fragrance peers median
  1. France3,600
  2. United States3,600
  3. Germany1,300
  4. Taiwan1,000
  5. United Kingdom1,000
  6. Italy880
  7. Spain590
  8. Hong Kong SAR390
  9. Japan390
  10. Switzerland320
  11. Saudi Arabia210
  12. Singapore210
  13. United Arab Emirates210
  14. South Korea140
  15. China20
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentKilian Paris shareBeauty and fragrance peers median share
France FR3,60026.0%9.4%
United States US3,60026.0%28.0%
Germany DE1,3009.4%7.2%
Taiwan TW1,0007.2%2.0%
United Kingdom GB1,0007.2%7.6%
Italy IT8806.3%4.3%
Spain ES5904.3%4.0%
Hong Kong SAR HK3902.8%1.7%
Japan JP3902.8%1.8%
Switzerland CH3202.3%1.8%
Saudi Arabia SA2101.5%0.8%
Singapore SG2101.5%1.0%
United Arab Emirates AE2101.5%1.3%
South Korea KR1401.0%0.6%
China CN200.1%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 26 Aug 2026
33
Inactive
167

Paid placements

Facebook
148
Instagram
200
Messenger
34
Audience Network
37
Threads
38

Formats

Carousel
3
DCO
135
Dynamic Product Ads
3
Image
9
Video
50

Calls to action

Get offer
1
Learn more
126
See details
2
Shop now
70
Sign up
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 26 Aug 2026Source: DCO component
    Angels’ Share On The Rocks
  2. Oct 202510No selected family
  3. Nov 202512No selected family
  4. Start Ended by 26 Aug 2026Source: video preview
    Product catalogue variant
  5. Start Ended by 26 Aug 2026Source: DCO component
    KILIAN PARIS
  6. Start Ended by 26 Aug 2026Source: DCO component
    Vi aspettiamo con eventi straordinari
  7. Start Ended by 26 Aug 2026Source: video preview
    Product catalogue variant
  8. Start Ended by 26 Aug 2026Source: DCO component
    KILIAN PARIS Universe
  9. May 202614No selected family
  10. Start Ended by 26 Aug 2026Source: video preview
    Product catalogue variant
  11. Start Active at 26 Aug 2026Source: still
    Angels' Share
  12. Start Active at 26 Aug 2026Source: DCO component
    Eşsiz Kokuları Keşfet !

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

9 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

9 selected families

Sept 20259:16 · DCOInactive at 26 Aug 2026
Dec 20259:16 · VideoInactive at 26 Aug 2026
Jan 20269:16 · DCOInactive at 26 Aug 2026
Feb 20264:5 · DCOInactive at 26 Aug 2026
Mar 20269:16 · VideoInactive at 26 Aug 2026
Apr 20261:1 · DCOInactive at 26 Aug 2026
Jun 20269:16 · VideoInactive at 26 Aug 2026
Jul 20269:16 · ImageActive at 26 Aug 2026
Aug 20261:1 · DCOActive at 26 Aug 2026

Selected family

Kilian Paris

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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