TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

111SKIN / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for 111SKIN

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
9,330
All 15 approved markets
Strongest market
US
4,400 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
30
Observed paid activity

Observed activity

Mar 2026 carried the highest observed start volume.

28 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
27,050
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomFranceGermanyItalySpainHong Kong SARUnited Arab EmiratesTaiwanSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.5,4004,0502,7001,3500MARKET SERIES11,3108,4835,6552,8280TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomFranceGermanyItalySpainHong Kong SARUnited Arab EmiratesTaiwanSwitzerlandMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown210UnknownUnknownUnknownUnknown2
Aug 20258,3804,4001,9003203202602102101102109015
Sept 20259,0104,4002,4003903203202102101701709015
Oct 202510,4605,4002,40048039039021026026021011015
Nov 202511,3105,4002,90059039039059026021014011015
Dec 202511,1405,4002,90048032039059026021014014015
Jan 202611,2105,4002,40072048039048032026021017015
Feb 20269,4704,4002,40072039032026017021011014015
Mar 20268,8103,6002,40059039039021048014011011015
Apr 20269,4604,4002,40048039032021032017014017015
May 20269,4804,4002,40059032032021026017021011015
Jun 20268,1103,6002,4003902602602102101401709015
Jul 2026Unknown3,6001,900320260260UnknownUnknown1401709012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US12,40013,400-1,000 (-7.5%)
China CN150110+40 (+36.4%)
Japan JP370310+60 (+19.4%)
France FR1,4602,030-570 (-28.1%)
United Kingdom GB7,2007,200+0 (+0.0%)
Italy IT9001,100-200 (-18.2%)
Germany DE9701,260-290 (-23.0%)
South Korea KR390310+80 (+25.8%)
Switzerland CH370420-50 (-11.9%)
Hong Kong SAR HK790970-180 (-18.6%)
United Arab Emirates AE480610-130 (-21.3%)
Singapore SG300270+30 (+11.1%)
Taiwan TW520430+90 (+20.9%)
Saudi Arabia SA120120+0 (+0.0%)
Spain ES630950-320 (-33.7%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
9,330
All 15 markets
Current demand rank
52 / 66
By current demand
Top percentile
Top 78.8%
Lower is stronger
Vs peer median
-71.6%
Beauty and fragrance peers
Last 90d momentum
-9.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Beauty and fragrance peers

Distribution

Where 111SKIN sits

Ranked by current demand · All 15 markets
TopLower

Rank 52 / 66 · quartile Q4 · top 78.8%

Indexed movement

111SKIN vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for 111SKIN is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
4,400 current searches
Top-three share
78%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
111SKIN share · Beauty and fragrance peers median
  1. United States4,400
  2. United Kingdom2,400
  3. France480
  4. Germany320
  5. Italy320
  6. Spain320
  7. Hong Kong SAR260
  8. Taiwan170
  9. United Arab Emirates170
  10. South Korea110
  11. Switzerland110
  12. Japan90
  13. Singapore90
  14. China50
  15. Saudi Arabia40
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrent111SKIN shareBeauty and fragrance peers median share
United States US4,40047.2%28.0%
United Kingdom GB2,40025.7%7.6%
France FR4805.1%9.4%
Germany DE3203.4%7.2%
Italy IT3203.4%4.3%
Spain ES3203.4%4.0%
Hong Kong SAR HK2602.8%1.7%
Taiwan TW1701.8%2.0%
United Arab Emirates AE1701.8%1.3%
South Korea KR1101.2%0.6%
Switzerland CH1101.2%1.8%
Japan JP901.0%1.8%
Singapore SG901.0%1.0%
China CN500.5%0.2%
Saudi Arabia SA400.4%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
30
Inactive
170

Paid placements

Facebook
200
Instagram
200
Messenger
187
Threads
187

Formats

DCO
149
Dynamic Product Ads
36
Video
15

Calls to action

Book now
3
Learn more
1
Shop now
190
Sign up
6

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 23 Aug 2026Source: DCO component
    111SKIN Black Diamond Lifting And Firming Face Mask 5 Masks 5 Masks
  2. Start Ended by 23 Aug 2026Source: DCO component
    "Botox in a bottle"
  3. Start Ended by 23 Aug 2026Source: DCO component
    For the Ultimate Beauty Sleep
  4. Start Ended by 23 Aug 2026Source: DCO component
    Exclusive gift from 111SKIN
  5. Start Ended by 23 Aug 2026Source: DCO component
    Exclusive gift from 111SKIN
  6. Start Ended by 23 Aug 2026Source: video preview
    Clincally proven results
  7. Nov 202527No selected family
  8. Start Ended by 23 Aug 2026Source: DCO component
    Exclusive gift from 111SKIN
  9. Start Ended by 23 Aug 2026Source: DCO component
    The Clock-Stopping Serum
  10. Start Ended by 23 Aug 2026Source: DCO component
    Exclusive gift from 111SKIN
  11. Mar 202628No selected family
  12. Start Ended by 23 Aug 2026Source: DCO component
    Mix & Mask
  13. Start Ended by 23 Aug 2026Source: DCO component
    Instant Plump & Glow
  14. Start Ended by 23 Aug 2026Source: DCO component
    Award-Winning SPF50+
  15. Start Ended by 23 Aug 2026Source: DCO component
    Experience the Lift
  16. Start Active at 23 Aug 2026Source: DCO component
    Now at The Plaza Spa

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

14 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

14 selected families

Mar 20251:1 · Dynamic Product AdsInactive at 23 Aug 2026
May 20254:5 · DCOInactive at 23 Aug 2026
Jul 20259:16 · DCOInactive at 23 Aug 2026
Aug 20254:5 · DCOInactive at 23 Aug 2026
Sept 20259:16 · DCOInactive at 23 Aug 2026
Oct 20254:5 · VideoInactive at 23 Aug 2026
Dec 20254:5 · DCOInactive at 23 Aug 2026
Jan 20269:16 · DCOInactive at 23 Aug 2026
Feb 20269:16 · DCOInactive at 23 Aug 2026
Apr 20269:16 · DCOInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20269:16 · DCOInactive at 23 Aug 2026
Jul 20269:16 · DCOInactive at 23 Aug 2026
Aug 20269:16 · DCOActive at 23 Aug 2026

Selected family

111SKIN

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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