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Maison intelligence / 15 markets

Serge Lutens / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Serge Lutens

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
31,340
All 15 approved markets
Strongest market
FR
12,100 monthly searches
Meta observations
200
Observed paid placements
Active at 24 Aug 2026
8
Observed paid activity

Observed activity

Nov 2025 carried the highest observed start volume.

56 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

FR is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
79,010
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited StatesGermanyItalyUnited KingdomHong Kong SARJapanSpainTaiwanSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.18,10013,5759,0504,5250MARKET SERIES43,02032,26521,51010,7550TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited StatesGermanyItalyUnited KingdomHong Kong SARJapanSpainTaiwanSwitzerlandMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown880UnknownUnknown2
Aug 202529,5809,9006,6002,4002,4002,4001,0001,3001,00048059015
Sept 202531,72012,1006,6002,4002,4002,4008801,0001,00059059015
Oct 202535,88014,8006,6002,9002,9002,4001,3001,3001,00059072015
Nov 202543,02018,1008,1003,6003,6002,9001,3001,3001,30059072015
Dec 202540,16018,1006,6002,9002,9002,4001,6001,3001,60048088015
Jan 202629,1709,9006,6002,4002,4001,9001,6001,0001,00048059015
Feb 202625,5009,9004,4001,9001,9001,6001,6001,00088059048015
Mar 202627,8309,9005,4002,4002,4001,9001,3001,0001,00072059015
Apr 202626,9109,9005,4001,9001,9001,6001,0001,0008801,60048015
May 202628,2609,9005,4002,4002,4001,9001,3001,30088088059015
Jun 202623,8408,1005,4001,9001,6001,6001,0001,00088072048015
Jul 2026Unknown9,9006,6001,9001,9001,900Unknown1,000Unknown88048012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US16,20016,400-200 (-1.2%)
China CN290320-30 (-9.4%)
Japan JP3,3003,000+300 (+10.0%)
France FR27,90029,700-1,800 (-6.1%)
United Kingdom GB5,1005,400-300 (-5.6%)
Italy IT5,9006,700-800 (-11.9%)
Germany DE6,2006,700-500 (-7.5%)
South Korea KR780730+50 (+6.8%)
Switzerland CH1,5501,660-110 (-6.6%)
Hong Kong SAR HK3,3004,500-1,200 (-26.7%)
United Arab Emirates AE900900+0 (+0.0%)
Singapore SG850790+60 (+7.6%)
Taiwan TW3,2001,790+1,410 (+78.8%)
Saudi Arabia SA9001,030-130 (-12.6%)
Spain ES2,6402,880-240 (-8.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
31,340
All 15 markets
Current demand rank
35 / 66
By current demand
Top percentile
Top 53.0%
Lower is stronger
Vs peer median
-4.7%
Beauty and fragrance peers
Last 90d momentum
-0.1%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Beauty and fragrance peers

Distribution

Where Serge Lutens sits

Ranked by current demand · All 15 markets
TopLower

Rank 35 / 66 · quartile Q3 · top 53.0%

Indexed movement

Serge Lutens vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Serge Lutens is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
France
12,100 current searches
Top-three share
67.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Serge Lutens share · Beauty and fragrance peers median
  1. France12,100
  2. United States6,600
  3. Germany2,400
  4. Italy2,400
  5. United Kingdom1,900
  6. Hong Kong SAR1,300
  7. Japan1,000
  8. Spain1,000
  9. Taiwan720
  10. Switzerland590
  11. Saudi Arabia320
  12. Singapore320
  13. United Arab Emirates320
  14. South Korea260
  15. China110
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSerge Lutens shareBeauty and fragrance peers median share
France FR12,10038.6%9.4%
United States US6,60021.1%28.0%
Germany DE2,4007.7%7.2%
Italy IT2,4007.7%4.3%
United Kingdom GB1,9006.1%7.6%
Hong Kong SAR HK1,3004.1%1.7%
Japan JP1,0003.2%1.8%
Spain ES1,0003.2%4.0%
Taiwan TW7202.3%2.0%
Switzerland CH5901.9%1.8%
Saudi Arabia SA3201.0%0.8%
Singapore SG3201.0%1.0%
United Arab Emirates AE3201.0%1.3%
South Korea KR2600.8%0.6%
China CN1100.4%0.2%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 24 Aug 2026
8
Inactive
192

Paid placements

Facebook
129
Instagram
200
Messenger
120
Audience Network
129
Threads
128

Formats

Carousel
3
DCO
146
Dynamic Product Ads
17
Image
22
Video
12

Calls to action

Get offer
44
Learn more
109
Shop now
32
Subscribe
15

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  2. Start Ended by 24 Aug 2026Source: DCO component
    Product catalogue variant
  3. Start Ended by 24 Aug 2026Source: still
    Product catalogue variant
  4. Start Ended by 24 Aug 2026Source: DCO component
    Product catalogue variant
  5. Start Ended by 24 Aug 2026Source: DCO component
    SERGE LUTENS
  6. Start Ended by 24 Aug 2026Source: DCO component
    SERGE LUTENS
  7. Start Ended by 24 Aug 2026Source: DCO component
    Serge Lutens
  8. Start Ended by 24 Aug 2026Source: DCO component
    Spectral l'Impalpable
  9. Start Ended by 24 Aug 2026Source: DCO component
    Découvrez La nuit tombée, le nouveau chapitre olfactif de la Collection noir de Serge Lut…
  10. Apr 20268No selected family
  11. Start Ended by 24 Aug 2026Source: DCO component
    Serge Lutens Days
  12. Start Ended by 24 Aug 2026Source: DCO component
    L’Eau Serge Lutens
  13. Start Ended by 24 Aug 2026Source: DCO component
    Coffrets Découverte
  14. Start Active at 24 Aug 2026Source: DCO component
    Die Kollektion Entdecken

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

13 selected families

Oct 20204:5 · ImageInactive at 24 Aug 2026
Aug 20259:16 · DCOInactive at 24 Aug 2026
Sept 20254:5 · ImageInactive at 24 Aug 2026
Oct 20259:16 · DCOInactive at 24 Aug 2026
Nov 20259:16 · DCOInactive at 24 Aug 2026
Dec 20259:16 · DCOInactive at 24 Aug 2026
Jan 20269:16 · DCOInactive at 24 Aug 2026
Feb 20261:1 · Dynamic Product AdsInactive at 24 Aug 2026
Mar 20269:16 · DCOInactive at 24 Aug 2026
May 20269:16 · DCOInactive at 24 Aug 2026
Jun 20269:16 · DCOInactive at 24 Aug 2026
Jul 20269:16 · DCOInactive at 24 Aug 2026
Aug 20269:16 · DCOActive at 24 Aug 2026

Selected family

Serge Lutens

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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