Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
11,370
All 15 approved markets
Strongest market
US
3,600 monthly searches
Search read
US is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":3600,"history":{"2025-08":2900,"2025-09":3600,"2025-10":2900,"2025-11":2900,"2025-12":8100,"2026-01":3600,"2026-02":2900,"2026-03":2900,"2026-04":3600,"2026-05":3600,"2026-06":3600,"2026-07":2900}},{"market":"CN","name":"China","current":30,"history":{"2025-08":30,"2025-09":30,"2025-10":40,"2025-11":30,"2025-12":30,"2026-01":40,"2026-02":30,"2026-03":50,"2026-04":20,"2026-05":30,"2026-06":40,"2026-07":20}},{"market":"JP","name":"Japan","current":320,"history":{"2025-08":260,"2025-09":320,"2025-10":320,"2025-11":260,"2025-12":260,"2026-01":390,"2026-02":210,"2026-03":260,"2026-04":320,"2026-05":320,"2026-06":320,"2026-07":320}},{"market":"FR","name":"France","current":1600,"history":{"2025-08":1300,"2025-09":1900,"2025-10":1600,"2025-11":1300,"2025-12":1300,"2026-01":1600,"2026-02":1300,"2026-03":1600,"2026-04":1600,"2026-05":1600,"2026-06":1900,"2026-07":1300}},{"market":"GB","name":"United Kingdom","current":880,"history":{"2025-08":880,"2025-09":1000,"2025-10":880,"2025-11":880,"2025-12":1000,"2026-01":880,"2026-02":720,"2026-03":720,"2026-04":880,"2026-05":880,"2026-06":880,"2026-07":590}},{"market":"IT","name":"Italy","current":390,"history":{"2025-08":390,"2025-09":480,"2025-10":480,"2025-11":480,"2025-12":320,"2026-01":390,"2026-02":320,"2026-03":320,"2026-04":320,"2026-05":480,"2026-06":320,"2026-07":320}},{"market":"DE","name":"Germany","current":590,"history":{"2025-08":590,"2025-09":720,"2025-10":720,"2025-11":590,"2025-12":720,"2026-01":720,"2026-02":480,"2026-03":480,"2026-04":590,"2026-05":480,"2026-06":590,"2026-07":480}},{"market":"KR","name":"South Korea","current":170,"history":{"2025-08":210,"2025-09":170,"2025-10":170,"2025-11":140,"2025-12":140,"2026-01":170,"2026-02":140,"2026-03":170,"2026-04":260,"2026-05":210,"2026-06":210,"2026-07":140}},{"market":"CH","name":"Switzerland","current":1300,"history":{"2025-08":1300,"2025-09":1600,"2025-10":1300,"2025-11":1300,"2025-12":1300,"2026-01":1000,"2026-02":1000,"2026-03":1000,"2026-04":1600,"2026-05":1000,"2026-06":1300,"2026-07":880}},{"market":"HK","name":"Hong Kong SAR","current":320,"history":{"2025-08":390,"2025-09":480,"2025-10":480,"2025-11":390,"2025-12":320,"2026-01":320,"2026-02":260,"2026-03":260,"2026-04":320,"2026-05":320,"2026-06":320,"2026-07":260}},{"market":"AE","name":"United Arab Emirates","current":480,"history":{"2025-08":480,"2025-09":590,"2025-10":590,"2025-11":880,"2025-12":590,"2026-01":590,"2026-02":480,"2026-03":320,"2026-04":390,"2026-05":390,"2026-06":320,"2026-07":320}},{"market":"SG","name":"Singapore","current":720,"history":{"2025-08":720,"2025-09":1000,"2025-10":590,"2025-11":720,"2025-12":720,"2026-01":590,"2026-02":480,"2026-03":480,"2026-04":720,"2026-05":720,"2026-06":480,"2026-07":480}},{"market":"TW","name":"Taiwan","current":480,"history":{"2025-08":320,"2025-09":390,"2025-10":390,"2025-11":320,"2025-12":590,"2026-01":1000,"2026-02":260,"2026-03":260,"2026-04":390,"2026-05":590,"2026-06":480,"2026-07":390}},{"market":"SA","name":"Saudi Arabia","current":170,"history":{"2025-08":140,"2025-09":210,"2025-10":210,"2025-11":260,"2025-12":210,"2026-01":110,"2026-02":110,"2026-03":140,"2026-04":170,"2026-05":140,"2026-06":140,"2026-07":110}},{"market":"ES","name":"Spain","current":320,"history":{"2025-08":320,"2025-09":480,"2025-10":390,"2025-11":390,"2025-12":320,"2026-01":390,"2026-02":320,"2026-03":320,"2026-04":320,"2026-05":390,"2026-06":260,"2026-07":210}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
31,030
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United StatesFranceSwitzerlandUnited KingdomSingaporeGermanyUnited Arab EmiratesTaiwanItalyHong Kong SARAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United States
France
Switzerland
United Kingdom
Singapore
Germany
United Arab Emirates
Taiwan
Italy
Hong Kong SAR
Markets
Aug 2025
10,230
2,900
1,300
1,300
880
720
590
480
320
390
390
15
Sept 2025
12,970
3,600
1,900
1,600
1,000
1,000
720
590
390
480
480
15
Oct 2025
11,060
2,900
1,600
1,300
880
590
720
590
390
480
480
15
Nov 2025
10,840
2,900
1,300
1,300
880
720
590
880
320
480
390
15
Dec 2025
15,920
8,100
1,300
1,300
1,000
720
720
590
590
320
320
15
Jan 2026
11,790
3,600
1,600
1,000
880
590
720
590
1,000
390
320
15
Feb 2026
9,010
2,900
1,300
1,000
720
480
480
480
260
320
260
15
Mar 2026
9,280
2,900
1,600
1,000
720
480
480
320
260
320
260
15
Apr 2026
11,500
3,600
1,600
1,600
880
720
590
390
390
320
320
15
May 2026
11,150
3,600
1,600
1,000
880
720
480
390
590
480
320
15
Jun 2026
11,160
3,600
1,900
1,300
880
480
590
320
480
320
320
15
Jul 2026
8,720
2,900
1,300
880
590
480
480
320
390
320
260
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
10,100
9,400
+700 (+7.4%)
China CN
90
100
-10 (-10.0%)
Japan JP
960
790
+170 (+21.5%)
France FR
4,800
4,500
+300 (+6.7%)
United Kingdom GB
2,350
2,320
+30 (+1.3%)
Italy IT
1,120
960
+160 (+16.7%)
Germany DE
1,550
1,550
+0 (+0.0%)
South Korea KR
560
570
-10 (-1.8%)
Switzerland CH
3,180
3,600
-420 (-11.7%)
Hong Kong SAR HK
900
840
+60 (+7.1%)
United Arab Emirates AE
1,030
1,190
-160 (-13.4%)
Singapore SG
1,680
1,680
+0 (+0.0%)
Taiwan TW
1,460
910
+550 (+60.4%)
Saudi Arabia SA
390
420
-30 (-7.1%)
Spain ES
860
960
-100 (-10.4%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Watches set has 60 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"mb-and-f","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":60,"luxuryEligible":396,"category":"watches","categoryLabel":"Watches","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[44095,38790,41730,49210,54355,42740,37865,38340,40490,49050,47350,40385],"US":[12100,9900,9900,9900,12350,11000,9000,9900,9900,11000,11000,9000],"CN":[70,80,90,90,90,90,60,90,90,100,90,90],"JP":[1150,1150,1000,1150,1150,1000,1000,1000,1300,1450,1150,1000],"FR":[3250,2900,3250,3600,3600,3250,2400,2900,3600,4400,3600,2900],"GB":[3600,3250,3600,3600,4400,3600,3250,2900,2900,4000,3600,3250],"IT":[2650,2650,2650,2650,2650,2650,2000,2150,2650,3250,2400,1900],"DE":[4900,4500,4000,4000,5500,4400,3250,4000,4000,5500,4500,4500],"KR":[320,260,320,260,260,260,290,290,290,290,320,260],"CH":[2400,3000,2900,2900,3250,2400,2400,2400,3250,2650,2900,1900],"HK":[880,940,880,880,800,880,720,800,800,940,800,800],"AE":[590,590,590,880,720,655,535,480,535,655,655,480],"SG":[720,720,720,720,720,800,590,655,800,880,800,720],"TW":[800,655,655,655,590,655,655,590,655,720,590,590],"SA":[390,320,320,390,320,355,320,390,390,435,390,390],"ES":[2150,1900,1900,1900,1900,1900,1750,1900,1900,2150,1750,1900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Falcon","c":"yachting_aviation","v":[5400,10,90,1300,1900,390,1000,50,210,50,140,90,40,50,320],"cu":[16200,40,360,3300,6700,1170,2880,110,590,130,290,290,120,120,970],"pu":[17400,50,290,4200,8200,1660,3300,160,790,170,700,310,110,320,1000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"montblanc","n":"Montblanc","c":"writing_accessories","v":[201000,1300,27100,201000,74000,60500,135000,3600,40500,9900,14800,9900,12100,14800,110000],"cu":[495000,4200,62500,627000,208500,170500,385000,9400,141500,26100,44400,29700,31900,47700,330000],"pu":[495000,4500,76400,546000,208500,181500,310500,10100,106700,27900,39000,27900,34100,51800,401500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"s-t-dupont","n":"S.T. Dupont","c":"writing_accessories","v":[8100,70,1000,6600,1900,1000,3600,390,720,590,590,320,480,720,720],"cu":[24300,170,2760,18600,4800,2760,8700,1350,1770,1770,1900,910,1350,2190,2030],"pu":[19800,250,2640,18600,5400,3000,9400,1100,2160,1900,1660,840,1350,2440,2030],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"smythson","n":"Smythson","c":"writing_accessories","v":[8100,50,1900,1300,18100,880,1000,390,390,390,320,260,320,210,480],"cu":[19800,210,6700,3900,51800,2160,3180,960,960,1260,970,840,970,510,1460],"pu":[19800,190,6700,3300,41700,2030,2760,2150,1030,1260,690,730,1120,420,1170],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"caran-d-ache","n":"Caran 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Faber-Castell","c":"writing_accessories","v":[1300,10,320,480,480,210,1900,170,210,90,50,90,170,70,320],"cu":[2880,30,1030,1030,1170,480,4800,450,520,270,170,290,550,230,850],"pu":[3000,40,970,1260,1390,630,4800,480,690,290,140,250,450,250,970],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"aurora","n":"Aurora","c":"writing_accessories","v":[550000,1900,22200,27100,74000,40500,49500,5400,9900,8100,5400,6600,9900,8100,22200],"cu":[1450000,5400,66600,66600,211500,106700,130500,13200,24300,19800,15200,17400,29700,24300,54300],"pu":[1573000,5100,66600,76400,211500,114100,139500,14200,26100,21300,14200,18600,31900,21300,62500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"art-basel","n":"Art 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Current demand
11,370
All 15 markets
Current demand rank
47 / 60
By current demand
Top percentile
Top 78.3%
Lower is stronger
Vs peer median
-74.0%
Watches peers
Last 90d momentum
+4.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Watches peers
Distribution
Where MB&F sits
Ranked by current demand · All 15 markets
Rank 47 / 60 · quartile Q4 · top 78.3%
Indexed movement
MB&F vs Watches peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for MB&F is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United States
3,600 current searches
Top-three share
57.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Watches peers
60 eligible Maisons
MB&F share · Watches peers median
United States3,600
France1,600
Switzerland1,300
United Kingdom880
Singapore720
Germany590
Taiwan480
United Arab Emirates480
Italy390
Hong Kong SAR320
Japan320
Spain320
Saudi Arabia170
South Korea170
China30
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
MB&F share
Watches peers median share
United States US
3,600
31.7%
29.3%
France FR
1,600
14.1%
11.4%
Switzerland CH
1,300
11.4%
6.3%
United Kingdom GB
880
7.7%
7.8%
Singapore SG
720
6.3%
2.1%
Germany DE
590
5.2%
9.0%
Taiwan TW
480
4.2%
1.6%
United Arab Emirates AE
480
4.2%
2.1%
Italy IT
390
3.4%
7.8%
Hong Kong SAR HK
320
2.8%
1.8%
Japan JP
320
2.8%
2.7%
Spain ES
320
2.8%
4.9%
Saudi Arabia SA
170
1.5%
0.9%
South Korea KR
170
1.5%
0.8%
China CN
30
0.3%
0.2%
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