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Maison intelligence / 15 markets

Cassina / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Cassina

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
38,010
All 15 approved markets
Strongest market
IT
14,800 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
109,470
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyFranceUnited StatesJapanGermanySpainSwitzerlandTaiwanSouth KoreaUnited KingdomAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES47,43035,57323,71511,8580TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalItalyFranceUnited StatesJapanGermanySpainSwitzerlandTaiwanSouth KoreaUnited KingdomMarkets
Aug 202533,62012,1003,6004,4002,9002,4001,0001,3001,3001,3001,00015
Sept 202543,11018,1006,6003,6002,9002,4001,6001,6001,3001,3001,30015
Oct 202547,43022,2006,6003,6002,9002,9001,9001,6001,0001,0001,30015
Nov 202541,17014,8006,6003,6002,9002,9001,9001,6001,3001,3001,60015
Dec 202533,06012,1004,4003,6002,9002,4001,3001,3001,0001,00088015
Jan 202639,64014,8006,6003,6002,9002,9001,9001,6001,0001,0001,00015
Feb 202636,57014,8005,4003,6002,9002,4001,6001,3008801,0001,00015
Mar 202638,43014,8005,4003,6002,9002,4001,9001,3001,3001,3001,30015
Apr 202645,85022,2004,4004,4002,9002,4001,9001,6001,3001,3001,00015
May 202639,67018,1004,4003,6002,9002,4001,6001,3001,3001,0001,00015
Jun 202635,30014,8004,4003,6002,9001,9001,3001,0001,3001,00088015
Jul 202634,50014,8003,6003,6002,9001,9001,6001,0001,0001,00088015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US10,80011,600-800 (-6.9%)
China CN1,9001,570+330 (+21.0%)
Japan JP8,7008,700+0 (+0.0%)
France FR12,40015,200-2,800 (-18.4%)
United Kingdom GB2,7603,300-540 (-16.4%)
Italy IT47,70051,800-4,100 (-7.9%)
Germany DE6,2007,200-1,000 (-13.9%)
South Korea KR3,0003,600-600 (-16.7%)
Switzerland CH3,3004,200-900 (-21.4%)
Hong Kong SAR HK2,1602,240-80 (-3.6%)
United Arab Emirates AE1,1901,300-110 (-8.5%)
Singapore SG1,1001,100+0 (+0.0%)
Taiwan TW3,6003,480+120 (+3.4%)
Saudi Arabia SA160160+0 (+0.0%)
Spain ES4,5005,400-900 (-16.7%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Home and design set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
38,010
All 15 markets
Current demand rank
11 / 20
By current demand
Top percentile
Top 55.0%
Lower is stronger
Vs peer median
-0.1%
Home and design peers
Last 90d momentum
-9.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Home and design peers

Distribution

Where Cassina sits

Ranked by current demand · All 15 markets
TopLower

Rank 11 / 20 · quartile Q3 · top 55.0%

Indexed movement

Cassina vs Home and design peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Cassina is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
14,800 current searches
Top-three share
62.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Home and design peers
20 eligible Maisons
Cassina share · Home and design peers median
  1. Italy14,800
  2. France5,400
  3. United States3,600
  4. Japan2,900
  5. Germany2,400
  6. Spain1,600
  7. South Korea1,300
  8. Switzerland1,300
  9. Taiwan1,300
  10. United Kingdom1,000
  11. Hong Kong SAR880
  12. China590
  13. United Arab Emirates480
  14. Singapore390
  15. Saudi Arabia70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentCassina shareHome and design peers median share
Italy IT14,80038.9%7.5%
France FR5,40014.2%9.5%
United States US3,6009.5%22.6%
Japan JP2,9007.6%4.9%
Germany DE2,4006.3%7.6%
Spain ES1,6004.2%3.3%
South Korea KR1,3003.4%1.5%
Switzerland CH1,3003.4%2.7%
Taiwan TW1,3003.4%1.8%
United Kingdom GB1,0002.6%5.7%
Hong Kong SAR HK8802.3%1.3%
China CN5901.6%0.3%
United Arab Emirates AE4801.3%1.2%
Singapore SG3901.0%1.1%
Saudi Arabia SA700.2%0.4%

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