Maison intelligence / 15 markets

Le Labo / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Le Labo

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search: 644,300
Strongest market: US
Meta observations: 200
Active at 23 Aug 2026: 56

Observed activity

Aug 2026 carried the highest observed start volume.

38 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Market

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period: 1,728,300
Prior period: …
Change: …
Scope: 15 of 15 markets

Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total

United StatesTaiwanJapanUnited KingdomFranceGermanyHong Kong SARSpainItalySingaporeAll 15 approved markets

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values

Exact monthly search values
Month	Total	United States	Taiwan	Japan	United Kingdom	France	Germany	Hong Kong SAR	Spain	Italy	Singapore	Markets
Jul 2025	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	Unknown	14,800	Unknown	Unknown	2
Aug 2025	693,200	301,000	135,000	74,000	40,500	40,500	22,200	22,200	14,800	9,900	9,900	15
Sept 2025	734,000	301,000	135,000	90,500	49,500	40,500	22,200	27,100	18,100	14,800	9,900	15
Oct 2025	625,400	246,000	90,500	90,500	49,500	40,500	22,200	22,200	14,800	14,800	9,900	15
Nov 2025	710,800	301,000	110,000	90,500	60,500	40,500	22,200	18,100	14,800	12,100	12,100	15
Dec 2025	872,700	450,000	110,000	90,500	60,500	40,500	27,100	27,100	18,100	12,100	12,100	15
Jan 2026	609,800	246,000	90,500	110,000	40,500	33,100	18,100	18,100	14,800	9,900	8,100	15
Feb 2026	567,400	246,000	90,500	74,000	40,500	33,100	18,100	18,100	12,100	9,900	6,600	15
Mar 2026	648,200	301,000	90,500	90,500	40,500	33,100	22,200	18,100	12,100	9,900	8,100	15
Apr 2026	554,000	246,000	74,000	74,000	40,500	33,100	18,100	14,800	14,800	12,100	8,100	15
May 2026	621,100	301,000	74,000	74,000	40,500	40,500	18,100	18,100	14,800	12,100	8,100	15
Jun 2026	553,200	246,000	74,000	74,000	33,100	40,500	18,100	14,800	14,800	12,100	6,600	15
Jul 2026	Unknown	246,000	60,500	60,500	40,500	33,100	18,100	Unknown	Unknown	12,100	8,100	12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

Filter marketsSort rows

15 markets

Last 90d exact market values

United States US	793,000	793,000	+0 (+0.0%)
China CN	8,700	8,200	+500 (+6.1%)
Japan JP	222,000	274,500	-52,500 (-19.1%)
France FR	114,100	99,300	+14,800 (+14.9%)
United Kingdom GB	114,100	121,500	-7,400 (-6.1%)
Italy IT	36,300	29,700	+6,600 (+22.2%)
Germany DE	54,300	58,400	-4,100 (-7.0%)
South Korea KR	16,200	16,400	-200 (-1.2%)
Switzerland CH	13,200	14,200	-1,000 (-7.0%)
Hong Kong SAR HK	47,700	54,300	-6,600 (-12.2%)
United Arab Emirates AE	10,100	11,700	-1,600 (-13.7%)
Singapore SG	22,800	22,800	+0 (+0.0%)
Taiwan TW	222,000	271,500	-49,500 (-18.2%)
Saudi Arabia SA	9,400	10,900	-1,500 (-13.8%)
Spain ES	44,400	39,000	+5,400 (+13.8%)

Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens

Category view uses the canonical registry category; it does not assert a competitive relationship.

Ranking metric

Ranks current branded Search demand.

MarketMaison comparison

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand: 644,300
Current demand rank: 2 / 66
Top percentile: Top 3.0%
Vs peer median: +1858.4%
Last 90d momentum: -4.0%
Current demand quartile: Q1

Distribution

Where Le Labo sits

Ranked by current demand · All 15 markets

Rank 2 / 66 · quartile Q1 · top 3.0%

Indexed movement

Le Labo vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Le Labo is distributed across the fixed 15-market view, ordered by current volume.

Strongest market: United States
Top-three share: 72.2%
Markets: 15
Benchmark group: Beauty and fragrance peers

Le Labo share · Beauty and fragrance peers median

United States301,000
Taiwan90,500
Japan74,000
France40,500
United Kingdom40,500
Germany22,200
Hong Kong SAR18,100
Spain14,800
Italy12,100
Singapore8,100
South Korea5,400
Switzerland5,400
Saudi Arabia4,400
United Arab Emirates4,400
China2,900

Show exact market shares

Exact current market share compared with the eligible-group median
Market	Current	Le Labo share	Beauty and fragrance peers median share
United States US	301,000	46.7%	28.0%
Taiwan TW	90,500	14.0%	2.0%
Japan JP	74,000	11.5%	1.8%
France FR	40,500	6.3%	9.4%
United Kingdom GB	40,500	6.3%	7.6%
Germany DE	22,200	3.4%	7.2%
Hong Kong SAR HK	18,100	2.8%	1.7%
Spain ES	14,800	2.3%	4.0%
Italy IT	12,100	1.9%	4.3%
Singapore SG	8,100	1.3%	1.0%
South Korea KR	5,400	0.8%	0.6%
Switzerland CH	5,400	0.8%	1.8%
Saudi Arabia SA	4,400	0.7%	0.8%
United Arab Emirates AE	4,400	0.7%	1.3%
China CN	2,900	0.5%	0.2%

06 / Creatives

The message in market

Observed set

14 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

FormatRatioLifecycle

14 selected families

Next question

Turn a bounded observation into a checked decision.

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Le Labo / Intelligence

What changed for Le Labo

Aug 2026 carried the highest observed start volume.

US is the largest current market.

Search demand

Search demand movement

Last 90d volume, largest first

Peer benchmark

Where Le Labo sits

Le Labo vs Beauty and fragrance peers

Market footprint

Reverse plan

Paid placements

Formats

Calls to action

Observed starts, in sequence

The message in market

Turn a bounded observation into a checked decision.