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Maison intelligence / 15 markets

La Prairie / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for La Prairie

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
59,490
All 15 approved markets
Strongest market
US
14,800 monthly searches
Meta observations
200
Observed paid placements
Active at 26 Aug 2026
1
Observed paid activity

Observed activity

May 2026 carried the highest observed start volume.

56 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
159,880
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesFranceTaiwanGermanyUnited KingdomSwitzerlandHong Kong SARItalySpainJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES73,17054,87836,58518,2930TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesFranceTaiwanGermanyUnited KingdomSwitzerlandHong Kong SARItalySpainJapanMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknownUnknown2,400Unknown2
Aug 202563,84018,1009,9006,6005,4004,4004,4004,4002,9002,4001,60015
Sept 202566,88014,8009,9008,1005,4004,4004,4005,4003,6002,4001,30015
Oct 202566,21014,8009,9008,1005,4004,4004,4008,1003,6002,9001,60015
Nov 202573,17022,2009,9006,6006,6006,6004,4004,4003,6003,6001,90015
Dec 202564,42018,1008,1005,4006,6005,4004,4004,4003,6003,6001,60015
Jan 202660,09014,8008,1005,4006,6005,4004,4004,4003,6002,9001,60015
Feb 202654,83014,8008,1004,4005,4004,4004,4003,6002,9002,9001,30015
Mar 202655,60014,8008,1005,4005,4004,4004,4003,6002,9002,4001,30015
Apr 202653,71014,8008,1004,4005,4004,4003,6003,6002,9002,4001,60015
May 202656,09014,8009,9004,4005,4004,4003,6003,6002,9002,9001,60015
Jun 202650,08012,1009,9004,4004,4003,6003,6003,6002,4001,9001,60015
Jul 2026Unknown12,1009,9004,4004,4003,6003,600Unknown2,400Unknown1,60012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US41,70044,400-2,700 (-6.1%)
China CN790900-110 (-12.2%)
Japan JP4,8004,200+600 (+14.3%)
France FR27,90024,300+3,600 (+14.8%)
United Kingdom GB12,40014,200-1,800 (-12.7%)
Italy IT8,2009,400-1,200 (-12.8%)
Germany DE15,20017,400-2,200 (-12.6%)
South Korea KR1,2601,350-90 (-6.7%)
Switzerland CH10,80013,200-2,400 (-18.2%)
Hong Kong SAR HK10,80011,600-800 (-6.9%)
United Arab Emirates AE1,9002,190-290 (-13.2%)
Singapore SG3,0003,300-300 (-9.1%)
Taiwan TW13,20015,200-2,000 (-13.2%)
Saudi Arabia SA730680+50 (+7.4%)
Spain ES7,2008,200-1,000 (-12.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
59,490
All 15 markets
Current demand rank
25 / 66
By current demand
Top percentile
Top 37.9%
Lower is stronger
Vs peer median
+80.8%
Beauty and fragrance peers
Last 90d momentum
-4.4%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where La Prairie sits

Ranked by current demand · All 15 markets
TopLower

Rank 25 / 66 · quartile Q2 · top 37.9%

Indexed movement

La Prairie vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for La Prairie is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
14,800 current searches
Top-three share
50.6%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
La Prairie share · Beauty and fragrance peers median
  1. United States14,800
  2. France9,900
  3. Germany5,400
  4. Taiwan5,400
  5. Hong Kong SAR4,400
  6. Switzerland4,400
  7. United Kingdom4,400
  8. Italy2,900
  9. Spain2,900
  10. Japan1,600
  11. Singapore1,300
  12. China720
  13. United Arab Emirates720
  14. South Korea390
  15. Saudi Arabia260
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentLa Prairie shareBeauty and fragrance peers median share
United States US14,80024.9%28.0%
France FR9,90016.6%9.4%
Germany DE5,4009.1%7.2%
Taiwan TW5,4009.1%2.0%
Hong Kong SAR HK4,4007.4%1.7%
Switzerland CH4,4007.4%1.8%
United Kingdom GB4,4007.4%7.6%
Italy IT2,9004.9%4.3%
Spain ES2,9004.9%4.0%
Japan JP1,6002.7%1.8%
Singapore SG1,3002.2%1.0%
China CN7201.2%0.2%
United Arab Emirates AE7201.2%1.3%
South Korea KR3900.7%0.6%
Saudi Arabia SA2600.4%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 26 Aug 2026
1
Inactive
199

Paid placements

Facebook
200
Instagram
200
Messenger
3

Formats

Carousel
24
DCO
144
Dynamic Product Ads
1
Image
6
Video
25

Calls to action

Learn more
141
No button
1
Shop now
58

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Ended by 26 Aug 2026Source: DCO component
    Neu Revitalising Essence
  2. Start Ended by 26 Aug 2026Source: DCO component
    Nouvelle Essence Revitalisante
  3. Start Ended by 26 Aug 2026Source: DCO component
    Il dono di una skincare meravigliosa
  4. Dec 20254No selected family
  5. Start Ended by 26 Aug 2026Source: video preview
    Skin Caviar Luxe Cream
  6. Start Active at 26 Aug 2026Source: video preview
    La Prairie
  7. Start Ended by 26 Aug 2026Source: still
    Product catalogue variant
  8. Start Ended by 26 Aug 2026Source: DCO component
    Skin Caviar Duo Raffermissant Visage
  9. Start Ended by 26 Aug 2026Source: video preview
    Rituals of Indulgence.
  10. Start Ended by 26 Aug 2026Source: DCO component
    Skin Caviar Luxe Eye Cream

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

9 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

9 selected families

Sept 20251:1 · DCOInactive at 26 Aug 2026
Oct 20251:1 · DCOInactive at 26 Aug 2026
Nov 20251:1 · DCOInactive at 26 Aug 2026
Feb 20261:1 · VideoInactive at 26 Aug 2026
Mar 20261:1 · VideoActive at 26 Aug 2026
Apr 20261:1 · ImageInactive at 26 Aug 2026
May 20269:16 · DCOInactive at 26 Aug 2026
Jul 20261:1 · VideoInactive at 26 Aug 2026
Aug 20269:16 · DCOInactive at 26 Aug 2026

Selected family

La Prairie

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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