Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
5,870
All 15 approved markets
Strongest market
DE
1,900 monthly searches
Search read
DE is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":1300,"history":{"2025-08":880,"2025-09":880,"2025-10":1000,"2025-11":1000,"2025-12":1300,"2026-01":2900,"2026-02":1000,"2026-03":1000,"2026-04":1000,"2026-05":1000,"2026-06":1000,"2026-07":880}},{"market":"CN","name":"China","current":10,"history":{"2025-08":10,"2025-09":10,"2025-10":10,"2025-11":10,"2025-12":10,"2026-01":10,"2026-02":10,"2026-03":10,"2026-04":20,"2026-05":10,"2026-06":10,"2026-07":10}},{"market":"JP","name":"Japan","current":320,"history":{"2025-08":210,"2025-09":260,"2025-10":210,"2025-11":260,"2025-12":720,"2026-01":480,"2026-02":320,"2026-03":390,"2026-04":260,"2026-05":320,"2026-06":320,"2026-07":390}},{"market":"FR","name":"France","current":480,"history":{"2025-08":390,"2025-09":480,"2025-10":480,"2025-11":590,"2025-12":720,"2026-01":480,"2026-02":480,"2026-03":390,"2026-04":390,"2026-05":390,"2026-06":320,"2026-07":320}},{"market":"GB","name":"United Kingdom","current":480,"history":{"2025-08":390,"2025-09":390,"2025-10":480,"2025-11":590,"2025-12":590,"2026-01":590,"2026-02":590,"2026-03":480,"2026-04":320,"2026-05":390,"2026-06":390,"2026-07":390}},{"market":"IT","name":"Italy","current":210,"history":{"2025-08":210,"2025-09":210,"2025-10":260,"2025-11":320,"2025-12":260,"2026-01":260,"2026-02":210,"2026-03":210,"2026-04":210,"2026-05":140,"2026-06":170,"2026-07":170}},{"market":"DE","name":"Germany","current":1900,"history":{"2025-08":1900,"2025-09":1900,"2025-10":1900,"2025-11":2400,"2025-12":2400,"2026-01":2400,"2026-02":1900,"2026-03":1600,"2026-04":1300,"2026-05":1600,"2026-06":1600,"2026-07":1600}},{"market":"KR","name":"South Korea","current":170,"history":{"2025-08":170,"2025-09":210,"2025-10":210,"2025-11":170,"2025-12":170,"2026-01":170,"2026-02":170,"2026-03":140,"2026-04":170,"2026-05":140,"2026-06":140,"2026-07":170}},{"market":"CH","name":"Switzerland","current":210,"history":{"2025-08":170,"2025-09":210,"2025-10":260,"2025-11":260,"2025-12":320,"2026-01":320,"2026-02":260,"2026-03":260,"2026-04":170,"2026-05":170,"2026-06":140,"2026-07":210}},{"market":"HK","name":"Hong Kong SAR","current":90,"history":{"2025-08":110,"2025-09":110,"2025-10":90,"2025-11":90,"2025-12":70,"2026-01":110,"2026-02":90,"2026-03":110,"2026-04":90,"2026-05":90,"2026-06":90,"2026-07":90}},{"market":"AE","name":"United Arab Emirates","current":50,"history":{"2025-08":50,"2025-09":40,"2025-10":70,"2025-11":40,"2025-12":70,"2026-01":90,"2026-02":50,"2026-03":50,"2026-04":40,"2026-05":50,"2026-06":50,"2026-07":70}},{"market":"SG","name":"Singapore","current":90,"history":{"2025-08":110,"2025-09":110,"2025-10":90,"2025-11":90,"2025-12":110,"2026-01":110,"2026-02":90,"2026-03":70,"2026-04":90,"2026-05":90,"2026-06":90,"2026-07":110}},{"market":"TW","name":"Taiwan","current":170,"history":{"2025-08":170,"2025-09":170,"2025-10":140,"2025-11":140,"2025-12":170,"2026-01":210,"2026-02":140,"2026-03":170,"2026-04":140,"2026-05":170,"2026-06":210,"2026-07":170}},{"market":"SA","name":"Saudi Arabia","current":70,"history":{"2025-08":50,"2025-09":50,"2025-10":70,"2025-11":70,"2025-12":50,"2026-01":110,"2026-02":70,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":90,"2026-07":70}},{"market":"ES","name":"Spain","current":320,"history":{"2025-08":260,"2025-09":320,"2025-10":390,"2025-11":390,"2025-12":480,"2026-01":390,"2026-02":320,"2026-03":390,"2026-04":260,"2026-05":320,"2026-06":320,"2026-07":210}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
14,750
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
Germany
United States
United Kingdom
France
Japan
Spain
Switzerland
Italy
South Korea
Taiwan
Markets
Aug 2025
5,080
1,900
880
390
390
210
260
170
210
170
170
15
Sept 2025
5,350
1,900
880
390
480
260
320
210
210
210
170
15
Oct 2025
5,660
1,900
1,000
480
480
210
390
260
260
210
140
15
Nov 2025
6,420
2,400
1,000
590
590
260
390
260
320
170
140
15
Dec 2025
7,440
2,400
1,300
590
720
720
480
320
260
170
170
15
Jan 2026
8,630
2,400
2,900
590
480
480
390
320
260
170
210
15
Feb 2026
5,700
1,900
1,000
590
480
320
320
260
210
170
140
15
Mar 2026
5,360
1,600
1,000
480
390
390
390
260
210
140
170
15
Apr 2026
4,550
1,300
1,000
320
390
260
260
170
210
170
140
15
May 2026
4,950
1,600
1,000
390
390
320
320
170
140
140
170
15
Jun 2026
4,940
1,600
1,000
390
320
320
320
140
170
140
210
15
Jul 2026
4,860
1,600
880
390
320
390
210
210
170
170
170
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
2,880
3,000
-120 (-4.0%)
China CN
30
40
-10 (-25.0%)
Japan JP
1,030
970
+60 (+6.2%)
France FR
1,030
1,260
-230 (-18.3%)
United Kingdom GB
1,170
1,390
-220 (-15.8%)
Italy IT
480
630
-150 (-23.8%)
Germany DE
4,800
4,800
+0 (+0.0%)
South Korea KR
450
480
-30 (-6.3%)
Switzerland CH
520
690
-170 (-24.6%)
Hong Kong SAR HK
270
290
-20 (-6.9%)
United Arab Emirates AE
170
140
+30 (+21.4%)
Singapore SG
290
250
+40 (+16.0%)
Taiwan TW
550
450
+100 (+22.2%)
Saudi Arabia SA
230
250
-20 (-8.0%)
Spain ES
850
970
-120 (-12.4%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Writing and accessories set has 6 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"graf-von-faber-castell","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":6,"luxuryEligible":396,"category":"writing_accessories","categoryLabel":"Writing and accessories","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Week","c":"events_fairs","v":[390,10,40,260,320,110,170,10,390,50,4400,90,20,90,50],"cu":[230,20,50,180,160,70,50,30,160,30,840,40,20,50,40],"pu":[420,10,40,210,210,70,130,20,210,40,700,40,30,30,40],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"sotheby-s","n":"Sotheby's","c":"auctions_collectibles","v":[74000,390,1600,27100,22200,14800,12100,880,6600,4400,2400,1600,880,720,6600],"cu":[238500,1190,4500,76400,71500,41700,31900,2320,16400,10900,5900,4500,2760,1920,16400],"pu":[222000,1330,4800,76400,66600,44400,36300,2480,18600,13200,5900,4500,2590,1770,18600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"christie-s","n":"Christie's","c":"auctions_collectibles","v":[40500,260,2400,18100,22200,9900,5400,720,2400,3600,880,880,880,480,2900],"cu":[132100,730,7700,48300,62500,23400,13400,1790,7600,9200,2080,2470,2480,1100,8200],"pu":[130500,750,8200,67400,71500,29700,14200,2190,7700,10400,2190,2600,2760,1440,9400],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"phillips","n":"Phillips","c":"auctions_collectibles","v":[60500,140,1300,6600,14800,1900,40500,590,1600,1600,590,1000,1000,720,5400],"cu":[148500,360,3900,17400,41700,5100,93300,1770,4200,4500,1770,2640,3300,2160,13200],"pu":[189500,420,3900,15200,55100,5100,150500,1900,4800,4500,1900,2760,2880,2160,14200],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"bonhams","n":"Bonhams","c":"auctions_collectibles","v":[27100,110,390,4400,22200,2400,1600,170,720,1300,170,260,260,90,1000],"cu":[93300,290,1260,9600,62500,6200,4500,340,1920,3480,490,790,790,250,2760],"pu":[87300,320,1030,12400,62500,6200,5300,490,2160,3180,390,900,810,230,2880],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"dorotheum","n":"Dorotheum","c":"auctions_collectibles","v":[720,10,50,590,390,3600,8100,30,720,20,40,30,20,10,320],"cu":[2350,30,190,1950,1240,11400,16400,90,2080,60,90,90,50,30,1080],"pu":[2310,40,170,1900,1300,10900,21300,90,2320,70,80,80,30,40,1030],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}}]}
Current demand
5,870
All 15 markets
Current demand rank
365 / 396
By current demand
Top percentile
Top 92.2%
Lower is stronger
Vs peer median
-91.2%
Luxury registry
Last 90d momentum
-5.5%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Luxury registry
Distribution
Where Graf von Faber-Castell sits
Ranked by current demand · All 15 markets
Rank 365 / 396 · quartile Q4 · top 92.2%
Indexed movement
Graf von Faber-Castell vs Luxury registry
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Graf von Faber-Castell is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
Germany
1,900 current searches
Top-three share
62.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Graf von Faber-Castell share · Luxury registry median
Germany1,900
United States1,300
France480
United Kingdom480
Japan320
Spain320
Italy210
Switzerland210
South Korea170
Taiwan170
Hong Kong SAR90
Singapore90
Saudi Arabia70
United Arab Emirates50
China10
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Graf von Faber-Castell share
Luxury registry median share
Germany DE
1,900
32.4%
7.5%
United States US
1,300
22.1%
31.6%
France FR
480
8.2%
9.6%
United Kingdom GB
480
8.2%
8.3%
Japan JP
320
5.5%
2.4%
Spain ES
320
5.5%
3.9%
Italy IT
210
3.6%
6.2%
Switzerland CH
210
3.6%
1.9%
South Korea KR
170
2.9%
0.6%
Taiwan TW
170
2.9%
1.4%
Hong Kong SAR HK
90
1.5%
1.5%
Singapore SG
90
1.5%
1.0%
Saudi Arabia SA
70
1.2%
0.7%
United Arab Emirates AE
50
0.9%
1.2%
China CN
10
0.2%
0.2%
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