TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Banyan Tree / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Banyan Tree

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
113,820
All 15 approved markets
Strongest market
US
74,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
318,340
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomSingaporeUnited Arab EmiratesGermanyJapanHong Kong SARFranceTaiwanSaudi ArabiaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.74,00055,50037,00018,5000MARKET SERIES119,20089,40059,60029,8000TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomSingaporeUnited Arab EmiratesGermanyJapanHong Kong SARFranceTaiwanSaudi ArabiaMarkets
Aug 2025115,38074,0009,9006,6004,4003,6002,9002,4002,4001,6001,60015
Sept 2025100,52060,5009,9005,4004,4003,6002,9002,9002,4001,6001,60015
Oct 2025119,20074,0009,9005,4005,4004,4003,6003,6003,6001,9001,90015
Nov 2025100,50060,5009,9005,4004,4003,6002,9002,9001,9001,9001,90015
Dec 202599,26060,5009,9005,4003,6003,6002,9002,9001,9001,9001,90015
Jan 2026118,89074,00012,1005,4004,4004,4002,9002,9002,4001,9002,40015
Feb 2026111,57074,0009,9004,4004,4003,6002,9001,9002,4001,6001,60015
Mar 2026112,42074,0009,9005,4003,6003,6002,9002,9001,9001,9001,30015
Apr 2026112,22074,0009,9005,4004,4002,9003,6002,4001,9001,9001,30015
May 2026114,30074,0009,9005,4005,4003,6003,6002,4001,9001,9001,30015
Jun 2026109,97074,0009,9004,4004,4002,9002,9001,9001,9001,3001,60015
Jul 202694,07060,5008,1004,4003,6002,9002,9002,4001,9001,3001,30015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US208,500222,000-13,500 (-6.1%)
China CN1,9001,990-90 (-4.5%)
Japan JP9,4009,400+0 (+0.0%)
France FR5,7006,200-500 (-8.1%)
United Kingdom GB27,90029,700-1,800 (-6.1%)
Italy IT3,0002,880+120 (+4.2%)
Germany DE9,40010,100-700 (-6.9%)
South Korea KR3,0002,760+240 (+8.7%)
Switzerland CH2,6403,180-540 (-17.0%)
Hong Kong SAR HK6,7007,200-500 (-6.9%)
United Arab Emirates AE13,40012,400+1,000 (+8.1%)
Singapore SG14,20015,200-1,000 (-6.6%)
Taiwan TW4,5005,400-900 (-16.7%)
Saudi Arabia SA4,2004,200+0 (+0.0%)
Spain ES3,9003,600+300 (+8.3%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Hospitality set has 25 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
113,820
All 15 markets
Current demand rank
7 / 25
By current demand
Top percentile
Top 28.0%
Lower is stronger
Vs peer median
+80.8%
Hospitality peers
Last 90d momentum
-5.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Hospitality peers

Distribution

Where Banyan Tree sits

Ranked by current demand · All 15 markets
TopLower

Rank 7 / 25 · quartile Q2 · top 28.0%

Indexed movement

Banyan Tree vs Hospitality peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Banyan Tree is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
74,000 current searches
Top-three share
78.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Hospitality peers
25 eligible Maisons
Banyan Tree share · Hospitality peers median
  1. United States74,000
  2. United Kingdom9,900
  3. Singapore5,400
  4. United Arab Emirates4,400
  5. Germany3,600
  6. Japan2,900
  7. France2,400
  8. Hong Kong SAR2,400
  9. Taiwan1,900
  10. Saudi Arabia1,600
  11. Italy1,300
  12. Spain1,300
  13. South Korea1,000
  14. Switzerland1,000
  15. China720
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentBanyan Tree shareHospitality peers median share
United States US74,00065.0%42.8%
United Kingdom GB9,9008.7%10.5%
Singapore SG5,4004.7%1.7%
United Arab Emirates AE4,4003.9%2.7%
Germany DE3,6003.2%6.1%
Japan JP2,9002.5%2.5%
France FR2,4002.1%4.5%
Hong Kong SAR HK2,4002.1%1.5%
Taiwan TW1,9001.7%1.1%
Saudi Arabia SA1,6001.4%1.2%
Italy IT1,3001.1%3.1%
Spain ES1,3001.1%2.1%
South Korea KR1,0000.9%0.6%
Switzerland CH1,0000.9%1.4%
China CN7200.6%0.5%

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