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Maison intelligence / 15 markets

Salone del Mobile / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Salone del Mobile

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
24,930
All 15 approved markets
Strongest market
IT
18,100 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
15,850
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyUnited StatesGermanyUnited KingdomSwitzerlandFranceSpainSaudi ArabiaUnited Arab EmiratesSouth KoreaAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.135,000101,25067,50033,7500MARKET SERIES163,370122,52881,68540,8430TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalItalyUnited StatesGermanyUnited KingdomSwitzerlandFranceSpainSaudi ArabiaUnited Arab EmiratesSouth KoreaMarkets
Aug 20253,6701,900480320210110140110407011015
Sept 20256,8204,400590390320140320210709011015
Oct 20257,6804,4007204804803903902601101409015
Nov 20258,5404,40072048048048032032072017014015
Dec 20257,8903,60088048039048032026088021011015
Jan 202615,9808,1001,6001,3001,00072072059088039017015
Feb 202620,95012,1001,6001,3001,30088088088072059026015
Mar 202641,26027,1002,9002,4002,4001,3001,6001,30039032048015
Apr 2026163,370135,0005,4005,4004,4003,6002,9002,4001,3001,00059015
May 20267,3803,60088048048032032021039014017015
Jun 20264,3501,900480260260902101405901107015
Jul 20264,1201,90048026026090170110480907015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US1,8409,900-8,060 (-81.4%)
China CN80430-350 (-81.4%)
Japan JP350940-590 (-62.8%)
France FR7005,380-4,680 (-87.0%)
United Kingdom GB1,0008,100-7,100 (-87.7%)
Italy IT7,400174,200-166,800 (-95.8%)
Germany DE1,0009,100-8,100 (-89.0%)
South Korea KR3101,330-1,020 (-76.7%)
Switzerland CH5005,780-5,280 (-91.3%)
Hong Kong SAR HK130610-480 (-78.7%)
United Arab Emirates AE3401,910-1,570 (-82.2%)
Singapore SG130440-310 (-70.5%)
Taiwan TW150470-320 (-68.1%)
Saudi Arabia SA1,4602,410-950 (-39.4%)
Spain ES4604,580-4,120 (-90.0%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Events and fairs set has 8 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
24,930
All 15 markets
Current demand rank
282 / 396
By current demand
Top percentile
Top 71.2%
Lower is stronger
Vs peer median
-62.7%
Luxury registry
Last 90d momentum
-93.0%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q3
Luxury registry

Distribution

Where Salone del Mobile sits

Ranked by current demand · All 15 markets
TopLower

Rank 282 / 396 · quartile Q3 · top 71.2%

Indexed movement

Salone del Mobile vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Salone del Mobile is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
18,100 current searches
Top-three share
81.8%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Salone del Mobile share · Luxury registry median
  1. Italy18,100
  2. United States1,300
  3. Germany1,000
  4. United Kingdom1,000
  5. France720
  6. Switzerland720
  7. Saudi Arabia590
  8. Spain590
  9. United Arab Emirates260
  10. South Korea210
  11. Japan140
  12. Hong Kong SAR90
  13. China70
  14. Singapore70
  15. Taiwan70
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSalone del Mobile shareLuxury registry median share
Italy IT18,10072.6%6.2%
United States US1,3005.2%31.6%
Germany DE1,0004.0%7.5%
United Kingdom GB1,0004.0%8.3%
France FR7202.9%9.6%
Switzerland CH7202.9%1.9%
Saudi Arabia SA5902.4%0.7%
Spain ES5902.4%3.9%
United Arab Emirates AE2601.0%1.2%
South Korea KR2100.8%0.6%
Japan JP1400.6%2.4%
Hong Kong SAR HK900.4%1.5%
China CN700.3%0.2%
Singapore SG700.3%1.0%
Taiwan TW700.3%1.4%

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