TheDetailDepartment Agency

Maisons

Maison intelligence / 15 markets

Valmont / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Valmont

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
39,890
All 15 approved markets
Strongest market
US
14,800 monthly searches
Meta observations
200
Observed paid placements
Active at 23 Aug 2026
16
Observed paid activity

Observed activity

Sept 2025 carried the highest observed start volume.

57 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
117,610
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
FranceUnited StatesSwitzerlandSpainGermanyItalyHong Kong SARUnited KingdomTaiwanJapanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.14,80011,1007,4003,7000MARKET SERIES42,79032,09321,39510,6980TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalFranceUnited StatesSwitzerlandSpainGermanyItalyHong Kong SARUnited KingdomTaiwanJapanMarkets
Jul 2025UnknownUnknownUnknownUnknown1,600UnknownUnknownUnknownUnknownUnknownUnknown2
Aug 202539,08014,80012,1002,4001,6001,6001,3001,6001,00088072015
Sept 202537,81012,10012,1002,9001,9001,6001,6001,6001,30088072015
Oct 202541,26012,10014,8002,9001,9001,6001,6001,9001,3001,30059015
Nov 202541,79012,10014,8002,4002,4001,9001,9001,9001,3001,00088015
Dec 202537,26012,10012,1002,4001,9001,6001,3001,9001,30088072015
Jan 202640,37012,10014,8002,4002,4001,9001,6001,6001,00088059015
Feb 202636,85012,10012,1002,4002,4001,6001,6001,3001,00072059015
Mar 202642,79014,80014,8002,4001,9001,6001,6001,6001,3001,00059015
Apr 202641,34014,80014,8002,4001,6001,6001,3001,3001,00088059015
May 202639,94014,80012,1002,9001,9001,6001,3001,6001,30088059015
Jun 202636,33012,10012,1002,4001,9001,3001,3001,3001,60072059015
Jul 2026Unknown14,80012,1001,900Unknown1,3001,300Unknown1,00072059012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US39,00041,700-2,700 (-6.5%)
China CN320320+0 (+0.0%)
Japan JP1,7701,770+0 (+0.0%)
France FR41,70039,000+2,700 (+6.9%)
United Kingdom GB3,9003,300+600 (+18.2%)
Italy IT3,9004,800-900 (-18.8%)
Germany DE4,5005,100-600 (-11.8%)
South Korea KR630640-10 (-1.6%)
Switzerland CH7,7007,200+500 (+6.9%)
Hong Kong SAR HK4,2004,500-300 (-6.7%)
United Arab Emirates AE9601,100-140 (-12.7%)
Singapore SG7901,030-240 (-23.3%)
Taiwan TW2,4802,600-120 (-4.6%)
Saudi Arabia SA360250+110 (+44.0%)
Spain ES5,4006,700-1,300 (-19.4%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
39,890
All 15 markets
Current demand rank
31 / 66
By current demand
Top percentile
Top 47.0%
Lower is stronger
Vs peer median
+21.2%
Beauty and fragrance peers
Last 90d momentum
-5.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Valmont sits

Ranked by current demand · All 15 markets
TopLower

Rank 31 / 66 · quartile Q2 · top 47.0%

Indexed movement

Valmont vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Valmont is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
14,800 current searches
Top-three share
73.5%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Valmont share · Beauty and fragrance peers median
  1. United States14,800
  2. France12,100
  3. Switzerland2,400
  4. Spain1,900
  5. Germany1,600
  6. Hong Kong SAR1,600
  7. Italy1,600
  8. United Kingdom1,300
  9. Taiwan880
  10. Japan590
  11. United Arab Emirates390
  12. Singapore320
  13. South Korea210
  14. China110
  15. Saudi Arabia90
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentValmont shareBeauty and fragrance peers median share
United States US14,80037.1%28.0%
France FR12,10030.3%9.4%
Switzerland CH2,4006.0%1.8%
Spain ES1,9004.8%4.0%
Germany DE1,6004.0%7.2%
Hong Kong SAR HK1,6004.0%1.7%
Italy IT1,6004.0%4.3%
United Kingdom GB1,3003.3%7.6%
Taiwan TW8802.2%2.0%
Japan JP5901.5%1.8%
United Arab Emirates AE3901.0%1.3%
Singapore SG3200.8%1.0%
South Korea KR2100.5%0.6%
China CN1100.3%0.2%
Saudi Arabia SA900.2%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order. 200 returned · capture ceiling reached.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.

200 returned · capture ceiling reached. This is not a complete total.

Meta observations
200
Active at 23 Aug 2026
16
Inactive
184

Paid placements

Facebook
197
Instagram
200
Messenger
169
Threads
93

Formats

DCO
149
Dynamic Product Ads
20
Image
11
Video
20

Calls to action

Book now
12
Learn more
72
Order now
5
See details
1
Shop now
80
Sign up
22
Subscribe
8

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Apr 20255No selected family
  2. Start Ended by 23 Aug 2026Source: DCO component
    Livrés depuis la Suisse
  3. Start Ended by 23 Aug 2026Source: video preview
    Product catalogue variant
  4. Start Ended by 23 Aug 2026Source: video preview
    ¡Reserva tu tratamiento de spa!
  5. Start Ended by 23 Aug 2026Source: video preview
    ¡Reserva tu tratamiento de spa!
  6. Start Ended by 23 Aug 2026Source: DCO component
    Celadon Odyssey Vitality Cracker
  7. Start Ended by 23 Aug 2026Source: DCO component
    Product catalogue variant
  8. Start Ended by 23 Aug 2026Source: DCO component
    Hydra3 Regenetic Serum
  9. Start Ended by 23 Aug 2026Source: DCO component
    Votre diagnostic peau expert
  10. Start Ended by 23 Aug 2026Source: still
    Soin intensif ciblé
  11. Start Ended by 23 Aug 2026Source: DCO component
    Moisturizing Booster
  12. Start Ended by 23 Aug 2026Source: DCO component
    PDRN & Collagen Decoded
  13. Start Active at 23 Aug 2026Source: still
    Devenez Valmont Insider
  14. Start Active at 23 Aug 2026Source: DCO component
    Wonder Falls

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

13 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

13 selected families

Jul 20259:16 · DCOInactive at 23 Aug 2026
Aug 20259:16 · VideoInactive at 23 Aug 2026
Sept 20251:1 · VideoInactive at 23 Aug 2026
Oct 20251:1 · VideoInactive at 23 Aug 2026
Nov 20251:1 · DCOInactive at 23 Aug 2026
Dec 20259:16 · DCOInactive at 23 Aug 2026
Jan 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
Feb 20269:16 · DCOInactive at 23 Aug 2026
Mar 20261:1 · ImageInactive at 23 Aug 2026
Apr 20261:1 · Dynamic Product AdsInactive at 23 Aug 2026
May 20269:16 · DCOInactive at 23 Aug 2026
Jun 20261:1 · ImageActive at 23 Aug 2026
Jul 20261:1 · Dynamic Product AdsActive at 23 Aug 2026

Selected family

Valmont

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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