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Maison intelligence / 15 markets

Sulwhasoo / Intelligence

See how branded search demand moves by market, then inspect the observed paid activity and creative families behind it.

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01 / Overview

What changed for Sulwhasoo

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
63,640
All 15 approved markets
Strongest market
US
40,500 monthly searches
Meta observations
1
Observed paid placements
Active at 24 Aug 2026
1
Observed paid activity

Observed activity

Aug 2026 carried the highest observed start volume.

1 observed starts landed in the peak month. This is an observation of ad starts, not spend or performance.

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
179,180
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesSingaporeSouth KoreaHong Kong SARUnited KingdomJapanGermanyFranceItalySpainAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.49,50037,12524,75012,3750MARKET SERIES77,14057,85538,57019,2850TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesSingaporeSouth KoreaHong Kong SARUnited KingdomJapanGermanyFranceItalySpainMarkets
Jul 2025UnknownUnknownUnknown2,900UnknownUnknownUnknownUnknownUnknownUnknown7202
Aug 202554,06033,1004,4002,9003,6001,9001,9001,3001,00088072015
Sept 202559,92033,1005,4003,6004,4002,4002,9001,6001,3001,3001,00015
Oct 202560,68033,1005,4004,4003,6002,9002,4001,9001,9001,0001,00015
Nov 202577,14049,5005,4004,4003,6002,9002,4001,9001,9001,0001,30015
Dec 202575,03049,5005,4003,6004,4002,4002,9001,3001,30088088015
Jan 202662,31040,5003,6002,9002,9002,9001,9001,6001,3001,0001,00015
Feb 202651,63033,1003,6002,4002,4002,4001,6001,3001,00088088015
Mar 202665,49040,5004,4003,6002,9002,9002,4001,9001,3001,3001,60015
Apr 202658,22033,1004,4005,4002,4002,9002,9001,6001,0001,0001,00015
May 202665,49040,5004,4004,4002,9002,9002,9001,6001,3001,0001,00015
Jun 202655,47033,1003,6003,6002,9002,9002,4001,6001,0001,0001,00015
Jul 2026Unknown27,1003,600UnknownUnknown2,4001,9001,6001,0001,000Unknown12

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US106,700114,100-7,400 (-6.5%)
China CN850690+160 (+23.2%)
Japan JP8,2005,900+2,300 (+39.0%)
France FR3,3003,600-300 (-8.3%)
United Kingdom GB8,7008,200+500 (+6.1%)
Italy IT3,0003,180-180 (-5.7%)
Germany DE4,8004,800+0 (+0.0%)
South Korea KR13,4008,900+4,500 (+50.6%)
Switzerland CH1,6601,700-40 (-2.4%)
Hong Kong SAR HK8,2008,200+0 (+0.0%)
United Arab Emirates AE1,7701,680+90 (+5.4%)
Singapore SG12,40011,600+800 (+6.9%)
Taiwan TW2,6402,760-120 (-4.3%)
Saudi Arabia SA560640-80 (-12.5%)
Spain ES3,0003,480-480 (-13.8%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
63,640
All 15 markets
Current demand rank
24 / 66
By current demand
Top percentile
Top 36.4%
Lower is stronger
Vs peer median
+93.4%
Beauty and fragrance peers
Last 90d momentum
-4.3%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Sulwhasoo sits

Ranked by current demand · All 15 markets
TopLower

Rank 24 / 66 · quartile Q2 · top 36.4%

Indexed movement

Sulwhasoo vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Sulwhasoo is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
40,500 current searches
Top-three share
76.2%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Sulwhasoo share · Beauty and fragrance peers median
  1. United States40,500
  2. Singapore4,400
  3. South Korea3,600
  4. Hong Kong SAR2,900
  5. Japan2,400
  6. United Kingdom2,400
  7. Germany1,600
  8. France1,300
  9. Italy1,000
  10. Spain1,000
  11. Taiwan1,000
  12. United Arab Emirates590
  13. Switzerland480
  14. China260
  15. Saudi Arabia210
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentSulwhasoo shareBeauty and fragrance peers median share
United States US40,50063.6%28.0%
Singapore SG4,4006.9%1.0%
South Korea KR3,6005.7%0.6%
Hong Kong SAR HK2,9004.6%1.7%
Japan JP2,4003.8%1.8%
United Kingdom GB2,4003.8%7.6%
Germany DE1,6002.5%7.2%
France FR1,3002.0%9.4%
Italy IT1,0001.6%4.3%
Spain ES1,0001.6%4.0%
Taiwan TW1,0001.6%2.0%
United Arab Emirates AE5900.9%1.3%
Switzerland CH4800.8%1.8%
China CN2600.4%0.2%
Saudi Arabia SA2100.3%0.8%

05 / Reverse plan

Reverse plan

Observed

Observed paid activity reconstructed in chronological order.

Paid Meta placements, not Instagram organic results.Facebook and Instagram are paid placements in this observation. This surface does not claim spend, targeting, performance, reach or completeness.
Meta observations
1
Active at 24 Aug 2026
1
Inactive
0

Paid placements

Facebook
1
Instagram
1

Formats

Image
1

Calls to action

See details
1

Reverse media plan

Observed starts, in sequence

One selected family per month
  1. Start Active at 24 Aug 2026Source: still
    H몰 X 설화수 온리원 뷰티 LIVE

Months run oldest to newest. The timeline combines monthly observed starts with one selected family per month; a month with no retained creative stays a static row rather than a control that opens nothing. Source kind is a still, video preview or DCO component; it is not a canonical flight plan, spend curve or served composition.

06 / Creatives

The message in market

Observed set

1 selected creative families from observed paid activity. Open a card to inspect copy, CTA, ratio and lifecycle.

1 selected families

Aug 20261:1 · ImageActive at 24 Aug 2026

Selected family

Sulwhasoo

Observed start
Pending
Format
Pending
Ratio
Pending
CTA
Pending
Lifecycle
Pending

Pending

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