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Maison intelligence / 15 markets

Etro / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Etro

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
70,800
All 15 approved markets
Strongest market
IT
18,100 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
205,760
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyUnited StatesGermanySpainJapanUnited KingdomFranceSaudi ArabiaSwitzerlandUnited Arab EmiratesAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.22,20016,65011,1005,5500MARKET SERIES75,61056,70837,80518,9030TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalItalyUnited StatesGermanySpainJapanUnited KingdomFranceSaudi ArabiaSwitzerlandUnited Arab EmiratesMarkets
Aug 202567,11018,10012,1008,1005,4006,6005,4003,6002,4001,3001,30015
Sept 202569,83022,20012,1006,6006,6005,4005,4004,4001,6001,6001,00015
Oct 202575,61022,20018,1006,6006,6005,4005,4004,4001,6001,6001,00015
Nov 202568,34018,10012,1008,1006,6006,6005,4004,4001,9001,3001,00015
Dec 202572,73022,20012,1008,1006,6006,6005,4004,4001,3001,6001,60015
Jan 202674,71022,20012,1008,1008,1006,6005,4004,4001,6001,6001,90015
Feb 202662,16018,10012,1006,6005,4005,4004,4003,6001,3001,0001,60015
Mar 202674,36022,20012,1008,1008,1006,6005,4004,4001,6001,3001,60015
Apr 202665,93018,10014,8006,6005,4005,4004,4004,4001,6001,3001,30015
May 202671,34018,10018,1006,6006,6005,4005,4004,4001,6001,3001,30015
Jun 202666,71018,10014,8008,1005,4005,4004,4004,4001,3001,3001,00015
Jul 202667,71018,10014,8006,6005,4006,6005,4004,4001,6001,3001,00015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US47,70039,000+8,700 (+22.3%)
China CN450450+0 (+0.0%)
Japan JP17,40017,400+0 (+0.0%)
France FR13,20012,400+800 (+6.5%)
United Kingdom GB15,20014,200+1,000 (+7.0%)
Italy IT54,30058,400-4,100 (-7.0%)
Germany DE21,30021,300+0 (+0.0%)
South Korea KR1,7701,900-130 (-6.8%)
Switzerland CH3,9003,600+300 (+8.3%)
Hong Kong SAR HK1,2601,440-180 (-12.5%)
United Arab Emirates AE3,3004,500-1,200 (-26.7%)
Singapore SG1,4401,460-20 (-1.4%)
Taiwan TW2,6403,000-360 (-12.0%)
Saudi Arabia SA4,5004,500+0 (+0.0%)
Spain ES17,40018,900-1,500 (-7.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Fashion and leather set has 83 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
70,800
All 15 markets
Current demand rank
66 / 83
By current demand
Top percentile
Top 79.5%
Lower is stronger
Vs peer median
-77.6%
Fashion and leather peers
Last 90d momentum
+1.6%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Fashion and leather peers

Distribution

Where Etro sits

Ranked by current demand · All 15 markets
TopLower

Rank 66 / 83 · quartile Q4 · top 79.5%

Indexed movement

Etro vs Fashion and leather peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Etro is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
18,100 current searches
Top-three share
57.9%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Fashion and leather peers
83 eligible Maisons
Etro share · Fashion and leather peers median
  1. Italy18,100
  2. United States14,800
  3. Germany8,100
  4. Japan6,600
  5. Spain6,600
  6. United Kingdom5,400
  7. France4,400
  8. Saudi Arabia1,600
  9. Switzerland1,300
  10. United Arab Emirates1,300
  11. Taiwan880
  12. South Korea590
  13. Hong Kong SAR480
  14. Singapore480
  15. China170
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentEtro shareFashion and leather peers median share
Italy IT18,10025.6%8.7%
United States US14,80020.9%37.3%
Germany DE8,10011.4%7.6%
Japan JP6,6009.3%4.4%
Spain ES6,6009.3%4.2%
United Kingdom GB5,4007.6%8.3%
France FR4,4006.2%9.1%
Saudi Arabia SA1,6002.3%0.8%
Switzerland CH1,3001.8%1.4%
United Arab Emirates AE1,3001.8%1.1%
Taiwan TW8801.2%1.7%
South Korea KR5900.8%0.7%
Hong Kong SAR HK4800.7%1.3%
Singapore SG4800.7%0.9%
China CN1700.2%0.3%

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