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Maison intelligence / 15 markets

Tod's / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Tod's

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
200,390
All 15 approved markets
Strongest market
IT
49,500 monthly searches

Search read

IT is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
582,160
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
ItalyJapanUnited StatesFranceGermanyTaiwanUnited KingdomSpainHong Kong SARSwitzerlandAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.74,00055,50037,00018,5000MARKET SERIES237,890178,418118,94559,4730TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalItalyJapanUnited StatesFranceGermanyTaiwanUnited KingdomSpainHong Kong SARSwitzerlandMarkets
Aug 2025176,98040,50027,10027,10018,10014,80012,1009,9008,1004,4003,60015
Sept 2025212,58049,50049,50027,10022,20014,80012,1009,9008,1004,4004,40015
Oct 2025233,09074,00027,10033,10022,20014,80018,1009,9009,9005,4005,40015
Nov 2025213,82060,50027,10033,10022,20014,80014,80012,1008,1005,4004,40015
Dec 2025199,32040,50033,10033,10018,10018,10012,10012,1009,9005,4004,40015
Jan 2026237,89060,50049,50033,10022,20018,10012,10012,1008,1005,4004,40015
Feb 2026163,29033,10033,10022,20014,80014,80012,1008,1006,6004,4003,60015
Mar 2026177,59040,50027,10027,10018,10014,80012,1009,9006,6005,4003,60015
Apr 2026178,18040,50027,10027,10018,10014,80014,8009,9006,6004,4003,60015
May 2026197,68049,50027,10033,10018,10014,80012,10012,1008,1005,4004,40015
Jun 2026214,79040,50033,10040,50022,20018,10014,80014,8008,1005,4004,40015
Jul 2026169,69040,50022,20027,10018,10014,8008,10012,1006,6004,4003,60015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US100,70076,400+24,300 (+31.8%)
China CN1,4601,460+0 (+0.0%)
Japan JP82,40087,300-4,900 (-5.6%)
France FR58,40051,000+7,400 (+14.5%)
United Kingdom GB39,00027,900+11,100 (+39.8%)
Italy IT130,500114,100+16,400 (+14.4%)
Germany DE47,70044,400+3,300 (+7.4%)
South Korea KR8,2007,700+500 (+6.5%)
Switzerland CH12,40010,800+1,600 (+14.8%)
Hong Kong SAR HK15,20014,200+1,000 (+7.0%)
United Arab Emirates AE8,2005,900+2,300 (+39.0%)
Singapore SG9,4008,200+1,200 (+14.6%)
Taiwan TW35,00039,000-4,000 (-10.3%)
Saudi Arabia SA10,80010,900-100 (-0.9%)
Spain ES22,80019,800+3,000 (+15.2%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Footwear set has 20 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
200,390
All 15 markets
Current demand rank
5 / 20
By current demand
Top percentile
Top 25.0%
Lower is stronger
Vs peer median
+161.3%
Footwear peers
Last 90d momentum
+12.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q1
Footwear peers

Distribution

Where Tod's sits

Ranked by current demand · All 15 markets
TopLower

Rank 5 / 20 · quartile Q1 · top 25.0%

Indexed movement

Tod's vs Footwear peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Tod's is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
Italy
49,500 current searches
Top-three share
57.7%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Footwear peers
20 eligible Maisons
Tod's share · Footwear peers median
  1. Italy49,500
  2. Japan33,100
  3. United States33,100
  4. France18,100
  5. Germany14,800
  6. Taiwan12,100
  7. United Kingdom9,900
  8. Spain8,100
  9. Hong Kong SAR5,400
  10. Switzerland4,400
  11. Saudi Arabia3,600
  12. Singapore2,900
  13. South Korea2,400
  14. United Arab Emirates2,400
  15. China590
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentTod's shareFootwear peers median share
Italy IT49,50024.7%8.1%
Japan JP33,10016.5%3.0%
United States US33,10016.5%30.3%
France FR18,1009.0%12.9%
Germany DE14,8007.4%5.4%
Taiwan TW12,1006.0%1.2%
United Kingdom GB9,9004.9%10.6%
Spain ES8,1004.0%2.4%
Hong Kong SAR HK5,4002.7%1.6%
Switzerland CH4,4002.2%1.9%
Saudi Arabia SA3,6001.8%0.9%
Singapore SG2,9001.4%1.0%
South Korea KR2,4001.2%0.5%
United Arab Emirates AE2,4001.2%1.6%
China CN5900.3%0.2%

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