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Maison intelligence / 15 markets

Initio / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Initio

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
42,540
All 15 approved markets
Strongest market
US
22,200 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026 · 15 markets with equal coverage

Current period
116,920
Apr 2026 to Jun 2026
Prior period
…
Jan 2026 to Mar 2026
Change
…
Selected market set
Scope
15 of 15 markets
13 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

13-month line trend · no five-year claim, 11 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesGermanyUnited KingdomFranceItalySpainSwitzerlandUnited Arab EmiratesSaudi ArabiaTaiwanAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.27,10020,32513,5506,7750MARKET SERIES53,29039,96826,64513,3230TOTALJul 2025Oct 2025Jan 2026Apr 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

The total line breaks across 2 of 13 months where fewer than 15 approved markets returned a value. A partial month is never summed into a total.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesGermanyUnited KingdomFranceItalySpainSwitzerlandUnited Arab EmiratesSaudi ArabiaTaiwanMarkets
Jul 2025UnknownUnknownUnknownUnknownUnknownUnknown1,300UnknownUnknownUnknownUnknown2
Aug 202536,77018,1005,4004,4002,4001,9001,3001,00072059021015
Sept 202538,14018,1006,6004,4002,9001,9001,3001,00072039017015
Oct 202544,30022,2006,6005,4002,9002,4001,3001,00088059021015
Nov 202553,12027,1008,1006,6003,6002,4001,6001,30088048026015
Dec 202553,29027,1008,1006,6003,6002,4001,6001,30088059026015
Jan 202644,37022,2006,6005,4002,9001,9001,6001,00088059032015
Feb 202636,26018,1005,4003,6002,9001,9001,30088088039021015
Mar 202638,30018,1006,6004,4003,6001,6001,00088059072021015
Apr 202642,43022,2006,6004,4003,6001,6001,00088059048026015
May 202640,62022,2005,4004,4002,9001,6001,00088072048021015
Jun 202633,87018,1004,4003,6002,4001,3001,00072088048021015
Jul 2026Unknown18,1004,4003,6002,4001,600Unknown72072048026012

Market ranking

Last 90d volume, largest first

Signed change vs prior period

Apr 2026 to Jun 2026 vs Jan 2026 to Mar 2026.

15 markets

Last 90d exact market values
United States US62,50058,400+4,100 (+7.0%)
China CN120100+20 (+20.0%)
Japan JP680700-20 (-2.9%)
France FR8,9009,400-500 (-5.3%)
United Kingdom GB12,40013,400-1,000 (-7.5%)
Italy IT4,5005,400-900 (-16.7%)
Germany DE16,40018,600-2,200 (-11.8%)
South Korea KR310320-10 (-3.1%)
Switzerland CH2,4802,760-280 (-10.1%)
Hong Kong SAR HK590610-20 (-3.3%)
United Arab Emirates AE2,1902,350-160 (-6.8%)
Singapore SG730550+180 (+32.7%)
Taiwan TW680740-60 (-8.1%)
Saudi Arabia SA1,4401,700-260 (-15.3%)
Spain ES3,0003,900-900 (-23.1%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view uses the canonical registry category; it does not assert a competitive relationship.
Ranking metric
Ranks current branded Search demand.

The canonical Beauty and fragrance set has 66 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.

Current demand
42,540
All 15 markets
Current demand rank
29 / 66
By current demand
Top percentile
Top 43.9%
Lower is stronger
Vs peer median
+29.3%
Beauty and fragrance peers
Last 90d momentum
-6.9%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Beauty and fragrance peers

Distribution

Where Initio sits

Ranked by current demand · All 15 markets
TopLower

Rank 29 / 66 · quartile Q2 · top 43.9%

Indexed movement

Initio vs Beauty and fragrance peers

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Initio is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
22,200 current searches
Top-three share
78%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Beauty and fragrance peers
66 eligible Maisons
Initio share · Beauty and fragrance peers median
  1. United States22,200
  2. Germany6,600
  3. United Kingdom4,400
  4. France2,900
  5. Italy1,900
  6. Spain1,300
  7. Switzerland1,000
  8. United Arab Emirates720
  9. Saudi Arabia480
  10. Taiwan260
  11. Hong Kong SAR210
  12. Japan210
  13. Singapore210
  14. South Korea110
  15. China40
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentInitio shareBeauty and fragrance peers median share
United States US22,20052.2%28.0%
Germany DE6,60015.5%7.2%
United Kingdom GB4,40010.3%7.6%
France FR2,9006.8%9.4%
Italy IT1,9004.5%4.3%
Spain ES1,3003.1%4.0%
Switzerland CH1,0002.4%1.8%
United Arab Emirates AE7201.7%1.3%
Saudi Arabia SA4801.1%0.8%
Taiwan TW2600.6%2.0%
Hong Kong SAR HK2100.5%1.7%
Japan JP2100.5%1.8%
Singapore SG2100.5%1.0%
South Korea KR1100.3%0.6%
China CN400.1%0.2%

05 / Paid social

Meta paid social

Unknown

The projection does not resolve this section. No value is inferred.

Meta activity is unresolved.The available record does not resolve paid activity for this Maison. No value, zero, chronology or creative is inferred here.
Reverse plan unavailable.Paid activity is unresolved for this Maison; no value, zero, chronology or inferred flight is shown.

06 / Creatives

The message in market

Unknown

Paid activity is unresolved for Initio; there is no creative set to inspect.

Creative evidence unresolved.The available paid-activity record does not resolve this Maison; no creative assets or count are shown.

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