Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.
Current search
8,940
All 15 approved markets
Strongest market
GB
3,600 monthly searches
Search read
GB is the largest current market.
The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.
02 / Search
Search demand
Observed
Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.
{"months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"latestMonth":"2026-07","previousMonth":"2026-06","marketCount":15,"fiveYear":null,"fiveYearReason":"12 of 60 stable months returned","chartMonths":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"markets":[{"market":"US","name":"United States","current":2900,"history":{"2025-08":5400,"2025-09":3600,"2025-10":4400,"2025-11":3600,"2025-12":3600,"2026-01":2900,"2026-02":2400,"2026-03":1900,"2026-04":2400,"2026-05":2400,"2026-06":2400,"2026-07":2400}},{"market":"CN","name":"China","current":30,"history":{"2025-08":30,"2025-09":10,"2025-10":30,"2025-11":20,"2025-12":30,"2026-01":40,"2026-02":50,"2026-03":20,"2026-04":20,"2026-05":10,"2026-06":20,"2026-07":30}},{"market":"JP","name":"Japan","current":480,"history":{"2025-08":480,"2025-09":590,"2025-10":590,"2025-11":590,"2025-12":590,"2026-01":480,"2026-02":390,"2026-03":390,"2026-04":390,"2026-05":480,"2026-06":320,"2026-07":320}},{"market":"FR","name":"France","current":320,"history":{"2025-08":390,"2025-09":320,"2025-10":320,"2025-11":320,"2025-12":320,"2026-01":260,"2026-02":260,"2026-03":260,"2026-04":210,"2026-05":320,"2026-06":260,"2026-07":170}},{"market":"GB","name":"United Kingdom","current":3600,"history":{"2025-08":3600,"2025-09":3600,"2025-10":3600,"2025-11":4400,"2025-12":4400,"2026-01":3600,"2026-02":2900,"2026-03":2900,"2026-04":2900,"2026-05":3600,"2026-06":3600,"2026-07":2900}},{"market":"IT","name":"Italy","current":320,"history":{"2025-08":390,"2025-09":320,"2025-10":390,"2025-11":260,"2025-12":480,"2026-01":480,"2026-02":260,"2026-03":260,"2026-04":210,"2026-05":320,"2026-06":210,"2026-07":170}},{"market":"DE","name":"Germany","current":480,"history":{"2025-08":720,"2025-09":720,"2025-10":480,"2025-11":590,"2025-12":480,"2026-01":390,"2026-02":390,"2026-03":320,"2026-04":320,"2026-05":390,"2026-06":260,"2026-07":210}},{"market":"KR","name":"South Korea","current":50,"history":{"2025-08":70,"2025-09":70,"2025-10":70,"2025-11":70,"2025-12":50,"2026-01":40,"2026-02":40,"2026-03":50,"2026-04":40,"2026-05":90,"2026-06":50,"2026-07":50}},{"market":"CH","name":"Switzerland","current":170,"history":{"2025-08":320,"2025-09":210,"2025-10":210,"2025-11":170,"2025-12":170,"2026-01":170,"2026-02":170,"2026-03":110,"2026-04":110,"2026-05":140,"2026-06":110,"2026-07":110}},{"market":"HK","name":"Hong Kong SAR","current":90,"history":{"2025-08":110,"2025-09":90,"2025-10":110,"2025-11":90,"2025-12":90,"2026-01":70,"2026-02":90,"2026-03":90,"2026-04":70,"2026-05":110,"2026-06":70,"2026-07":70}},{"market":"AE","name":"United Arab Emirates","current":110,"history":{"2025-08":170,"2025-09":110,"2025-10":140,"2025-11":140,"2025-12":110,"2026-01":110,"2026-02":90,"2026-03":50,"2026-04":90,"2026-05":90,"2026-06":90,"2026-07":70}},{"market":"SG","name":"Singapore","current":90,"history":{"2025-08":140,"2025-09":90,"2025-10":140,"2025-11":110,"2025-12":90,"2026-01":70,"2026-02":70,"2026-03":70,"2026-04":50,"2026-05":90,"2026-06":50,"2026-07":30}},{"market":"TW","name":"Taiwan","current":90,"history":{"2025-08":110,"2025-09":90,"2025-10":140,"2025-11":140,"2025-12":110,"2026-01":90,"2026-02":70,"2026-03":90,"2026-04":90,"2026-05":70,"2026-06":90,"2026-07":50}},{"market":"SA","name":"Saudi Arabia","current":70,"history":{"2025-08":110,"2025-09":90,"2025-10":110,"2025-11":70,"2025-12":70,"2026-01":50,"2026-02":40,"2026-03":40,"2026-04":50,"2026-05":70,"2026-06":50,"2026-07":30}},{"market":"ES","name":"Spain","current":140,"history":{"2025-08":260,"2025-09":170,"2025-10":140,"2025-11":170,"2025-12":170,"2026-01":140,"2026-02":140,"2026-03":90,"2026-04":110,"2026-05":140,"2026-06":70,"2026-07":110}}],"periods":{"last-month":{"key":"last-month","label":"Last month","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":[],"priorMonths":[],"coverage":[],"currentLabel":"No returned months","priorLabel":"No returned months"},"last-90d":{"key":"last-90d","label":"Last 90d","comparable":true,"reason":"","currentMonths":["2026-05","2026-06","2026-07"],"priorMonths":["2026-02","2026-03","2026-04"],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"May 2026 to Jul 2026","priorLabel":"Feb 2026 to Apr 2026"},"ytd":{"key":"ytd","label":"YTD","comparable":false,"reason":"Prior-year monthly rows are outside this capture","currentMonths":["2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"priorMonths":[],"coverage":["AE","CH","CN","DE","ES","FR","GB","HK","IT","JP","KR","SA","SG","TW","US"],"currentLabel":"Jan 2026 to Jul 2026","priorLabel":"No returned months"}}}
Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage
Current period
22,690
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.
12-month line trend · no five-year claim, 12 of 60 stable months returned
Search demand movement
Top 10 markets by window cumulative volume + total
United KingdomUnited StatesJapanGermanyItalyFranceSwitzerlandSpainUnited Arab EmiratesTaiwanAll 15 approved markets
Hover, focus or tap a month to inspect exact values.
Every month in view returned all 15 approved markets, so the total line is continuous.
Show exact monthly values
Exact monthly search values
Month
Total
United Kingdom
United States
Japan
Germany
Italy
France
Switzerland
Spain
United Arab Emirates
Taiwan
Markets
Aug 2025
12,300
3,600
5,400
480
720
390
390
320
260
170
110
15
Sept 2025
10,080
3,600
3,600
590
720
320
320
210
170
110
90
15
Oct 2025
10,870
3,600
4,400
590
480
390
320
210
140
140
140
15
Nov 2025
10,740
4,400
3,600
590
590
260
320
170
170
140
140
15
Dec 2025
10,760
4,400
3,600
590
480
480
320
170
170
110
110
15
Jan 2026
8,890
3,600
2,900
480
390
480
260
170
140
110
90
15
Feb 2026
7,360
2,900
2,400
390
390
260
260
170
140
90
70
15
Mar 2026
6,640
2,900
1,900
390
320
260
260
110
90
50
90
15
Apr 2026
7,060
2,900
2,400
390
320
210
210
110
110
90
90
15
May 2026
8,320
3,600
2,400
480
390
320
320
140
140
90
70
15
Jun 2026
7,650
3,600
2,400
320
260
210
260
110
70
90
90
15
Jul 2026
6,720
2,900
2,400
320
210
170
170
110
110
70
50
15
Market ranking
Last 90d volume, largest first
Signed change vs prior period
May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.
15 markets
Last 90d exact market values
United States US
7,200
6,700
+500 (+7.5%)
China CN
60
90
-30 (-33.3%)
Japan JP
1,120
1,170
-50 (-4.3%)
France FR
750
730
+20 (+2.7%)
United Kingdom GB
10,100
8,700
+1,400 (+16.1%)
Italy IT
700
730
-30 (-4.1%)
Germany DE
860
1,030
-170 (-16.5%)
South Korea KR
190
130
+60 (+46.2%)
Switzerland CH
360
390
-30 (-7.7%)
Hong Kong SAR HK
250
250
+0 (+0.0%)
United Arab Emirates AE
250
230
+20 (+8.7%)
Singapore SG
170
190
-20 (-10.5%)
Taiwan TW
210
250
-40 (-16.0%)
Saudi Arabia SA
150
130
+20 (+15.4%)
Spain ES
320
340
-20 (-5.9%)
Unknown in this captureNone
03 / Benchmark
Peer benchmark
Observed
Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.
The canonical Jewellery set has 33 eligible Maisons with complete numeric rows. Category and Luxury lenses are factual registry comparisons, not a claim of competition.
{"schemaVersion":"luxury-search-benchmark-public-v1","registryId":"luxury-398","selectedSlug":"asprey","markets":["US","CN","JP","FR","GB","IT","DE","KR","CH","HK","AE","SG","TW","SA","ES"],"marketNames":{"US":"United States","CN":"China","JP":"Japan","FR":"France","GB":"United Kingdom","IT":"Italy","DE":"Germany","KR":"South Korea","CH":"Switzerland","HK":"Hong Kong SAR","AE":"United Arab Emirates","SG":"Singapore","TW":"Taiwan","SA":"Saudi Arabia","ES":"Spain"},"categoryLabels":{"watches":"Watches","jewellery":"Jewellery","fashion_leather":"Fashion and leather","footwear":"Footwear","beauty_fragrance":"Beauty and fragrance","luggage":"Luggage","automotive":"Automotive","hospitality":"Hospitality","wines_spirits":"Wines and spirits","home_design":"Home and design","yachting_aviation":"Yachting and aviation","writing_accessories":"Writing and accessories","events_fairs":"Events and fairs","auctions_collectibles":"Auctions and collectibles"},"categoryEligible":33,"luxuryEligible":396,"category":"jewellery","categoryLabel":"Jewellery","months":["2025-08","2025-09","2025-10","2025-11","2025-12","2026-01","2026-02","2026-03","2026-04","2026-05","2026-06","2026-07"],"trends":{"category":{"ALL":[66660,75500,76390,79690,85350,83180,64880,75590,71160,86290,60990,63100],"US":[14800,14800,14800,18100,22200,18100,14800,14800,14800,18100,14800,12100],"CN":[320,320,320,260,320,390,260,320,320,320,260,390],"JP":[1900,2400,2400,1900,2900,2400,2400,2400,2900,2400,2900,2400],"FR":[5400,5400,6600,6600,8100,6600,5400,5400,5400,6600,5400,5400],"GB":[6600,4400,5400,5400,8100,5400,5400,6600,5400,6600,4400,6600],"IT":[1900,1900,1900,1600,1600,1600,1600,1600,1600,1600,1300,1300],"DE":[2400,2400,2400,2900,3600,2900,1900,2400,2400,2400,1900,1900],"KR":[390,390,320,320,390,390,390,390,390,480,720,480],"CH":[1000,1000,1000,1000,1300,1000,880,1300,880,880,720,720],"HK":[1900,1600,1600,1600,2400,1900,2400,1900,1900,1900,1900,1600],"AE":[480,590,590,720,720,590,590,480,480,590,590,480],"SG":[880,1000,880,880,880,1000,880,880,720,1000,880,880],"TW":[1600,1600,1600,1600,1300,1300,1300,1600,1600,1600,1300,1300],"SA":[260,320,320,320,260,260,170,260,210,260,320,260],"ES":[1300,1300,1600,1300,1600,1600,1000,1600,1300,1300,1300,1300]},"luxury":{"ALL":[62795,63110,67445,73585,76050,67040,56625,67280,66975,67620,59865,55720],"US":[18100,18100,18100,18100,22200,18100,16450,18100,18100,18100,18100,18100],"CN":[155,155,170,170,170,170,110,190,170,170,170,170],"JP":[1600,1600,1750,1900,1900,1750,1600,1750,1900,1900,1900,1600],"FR":[6000,6600,8100,6600,8100,6600,5400,6600,6600,6600,6600,6000],"GB":[5400,5400,5400,6600,6600,5400,5400,5400,5400,5400,5400,4900],"IT":[3600,4400,4400,4400,4400,4400,3600,3600,4000,4400,3600,3600],"DE":[4400,4400,5400,5400,5400,5400,4400,5400,5400,5400,4400,4400],"KR":[480,480,480,480,480,480,390,590,480,480,480,480],"CH":[1300,1600,1600,1600,1300,1600,1300,1600,1300,1300,1000,1000],"HK":[1000,1000,1000,1000,1000,1000,880,880,880,940,880,880],"AE":[880,880,880,880,880,880,720,590,720,720,720,720],"SG":[720,720,720,720,720,720,590,720,720,720,720,720],"TW":[880,880,1000,940,880,880,880,1000,880,880,880,880],"SA":[480,435,435,480,480,480,390,390,480,480,390,435],"ES":[2400,1900,2400,2400,2400,2400,1900,1900,1900,1900,1900,1900]}},"rows":[{"s":"rolex","n":"Rolex","c":"watches","v":[823000,5400,60500,246000,201000,246000,246000,8100,90500,40500,40500,33100,33100,22200,135000],"cu":[2346000,17400,159500,703000,603000,648000,693000,26100,238500,114100,114100,93300,93300,67400,355000],"pu":[2319000,17100,184000,693000,648000,748000,848000,34600,274500,114100,114100,126700,100700,76400,355000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"patek-philippe","n":"Patek Philippe","c":"watches","v":[246000,1900,12100,90500,74000,90500,90500,2900,33100,12100,22200,18100,5400,8100,60500],"cu":[748000,5600,34100,258000,211500,291000,291000,8900,100700,34100,55100,47700,17400,26100,184000],"pu":[648000,5800,31900,222000,181500,238500,271500,7700,106700,34100,51000,47700,16400,27900,170500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"audemars-piguet","n":"Audemars Piguet","c":"watches","v":[201000,1000,8100,135000,40500,74000,60500,2400,40500,5400,12100,12100,3600,4400,40500],"cu":[973000,4400,36900,750500,231200,394000,311000,10200,170200,24600,51100,56700,20600,17900,201200],"pu":[405000,2890,18600,238500,93300,170500,139500,5700,99300,14200,27900,24300,9400,12400,81300],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"vacheron-constantin","n":"Vacheron Constantin","c":"watches","v":[110000,590,5400,33100,27100,27100,22200,1600,14800,4400,6600,6600,2400,2900,14800],"cu":[355000,2320,15200,109700,87300,94700,71500,5400,42300,15400,22800,24600,8700,10100,47700],"pu":[316000,2110,14200,77500,77500,82400,67400,4200,42300,13800,16400,18900,6700,8900,39000],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"a-lange-and-sohne","n":"A. Lange \u0026 Söhne","c":"watches","v":[6600,90,480,1900,1300,720,2900,210,480,1000,590,590,720,320,720],"cu":[21300,290,1770,6200,3900,2310,8400,640,1550,3300,1770,1790,1900,1030,2320],"pu":[17400,270,1660,5100,3300,1900,8900,550,1590,2640,1280,1790,2190,860,1660],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"jaeger-lecoultre","n":"Jaeger-LeCoultre","c":"watches","v":[49500,480,3600,40500,18100,18100,22200,1300,14800,2900,3600,4400,1600,2400,8100],"cu":[159500,1440,11600,123100,55100,51800,71500,4500,42300,8900,13400,13400,5400,8900,26100],"pu":[141500,1500,10200,115700,47700,56700,71500,3900,49100,8900,9600,12600,4200,7200,24600],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"omega","n":"Omega","c":"watches","v":[301000,2400,22200,110000,74000,90500,74000,4400,27100,14800,14800,12100,33100,12100,49500],"cu":[1164000,7200,62500,316000,261000,255000,238500,14200,82400,47700,45000,36800,106700,36800,159500],"pu":[903000,6900,62500,271500,181500,255000,222000,14200,81300,44400,36300,36300,99300,36800,148500],"q":{"c":["2026-05","2026-06","2026-07"],"p":["2026-02","2026-03","2026-04"]}},{"s":"richard-mille","n":"Richard 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Current demand
8,940
All 15 markets
Current demand rank
28 / 33
By current demand
Top percentile
Top 84.8%
Lower is stronger
Vs peer median
-88.6%
Jewellery peers
Last 90d momentum
+7.7%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q4
Jewellery peers
Distribution
Where Asprey sits
Ranked by current demand · All 15 markets
Rank 28 / 33 · quartile Q4 · top 84.8%
Indexed movement
Asprey vs Jewellery peers
Base month = 100 · selected solid · peer median dashed
Hover, focus or tap a month to inspect indexed values.
Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.
04 / Footprint
Market footprint
Observed
How branded Search demand for Asprey is distributed across the fixed 15-market view, ordered by current volume.
Strongest market
United Kingdom
3,600 current searches
Top-three share
78.1%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Jewellery peers
33 eligible Maisons
Asprey share · Jewellery peers median
United Kingdom3,600
United States2,900
Germany480
Japan480
France320
Italy320
Switzerland170
Spain140
United Arab Emirates110
Hong Kong SAR90
Singapore90
Taiwan90
Saudi Arabia70
South Korea50
China30
Show exact market shares
Exact current market share compared with the eligible-group median
Market
Current
Asprey share
Jewellery peers median share
United Kingdom GB
3,600
40.3%
7.3%
United States US
2,900
32.4%
30.6%
Germany DE
480
5.4%
4.5%
Japan JP
480
5.4%
3.2%
France FR
320
3.6%
8.0%
Italy IT
320
3.6%
3.5%
Switzerland CH
170
1.9%
1.9%
Spain ES
140
1.6%
2.1%
United Arab Emirates AE
110
1.2%
1.4%
Hong Kong SAR HK
90
1.0%
1.9%
Singapore SG
90
1.0%
1.1%
Taiwan TW
90
1.0%
1.5%
Saudi Arabia SA
70
0.8%
0.8%
South Korea KR
50
0.6%
0.6%
China CN
30
0.3%
0.3%
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