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Maison intelligence / 15 markets

Away / Intelligence

Explore branded search demand across the observed markets, compare periods, and isolate the countries carrying the change.

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01 / Overview

What changed for Away

Start with the last 90d, then isolate a market. Every comparison stays inside returned market-month rows.

Current search
160,490
All 15 approved markets
Strongest market
US
110,000 monthly searches

Search read

US is the largest current market.

The latest observed monthly point is Jul 2026. Use the Search controls to compare only periods covered by real returned months.

02 / Search

Search demand

Observed

Branded search demand across 15 markets. Default view: Last 90d; switch period or market to isolate the movement.

Compare

Last 90d vs prior 90d · three complete calendar months against the preceding three · YTD vs last year requires complete same-year rows · a five-year read requires 60 consecutive stable months

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026 · 15 markets with equal coverage

Current period
502,050
May 2026 to Jul 2026
Prior period
…
Feb 2026 to Apr 2026
Change
…
Selected market set
Scope
15 of 15 markets
12 returned months · returned market volume
Compare the movement, then use the ranked rows to isolate the markets carrying it.

12-month line trend · no five-year claim, 12 of 60 stable months returned

Search demand movement

Top 10 markets by window cumulative volume + total
United StatesUnited KingdomJapanGermanyItalySaudi ArabiaFranceTaiwanSouth KoreaSpainAll 15 approved markets
Market series use the left axis and the all-market total uses the right axis. The total is drawn only for months where all 15 approved markets returned a value. Exact monthly search values are available in the table below. Missing market-month rows remain unknown.165,000123,75082,50041,2500MARKET SERIES214,690161,018107,34553,6730TOTALAug 2025Nov 2025Feb 2026May 2026Jul 2026

Hover, focus or tap a month to inspect exact values.

Every month in view returned all 15 approved markets, so the total line is continuous.

Show exact monthly values
Exact monthly search values
MonthTotalUnited StatesUnited KingdomJapanGermanyItalySaudi ArabiaFranceTaiwanSouth KoreaSpainMarkets
Aug 2025160,410110,00014,80012,1004,4003,6001,9002,9002,9002,4002,40015
Sept 2025162,750110,00014,80012,1003,6002,9003,6003,6003,6002,4002,90015
Oct 2025161,390110,00014,80012,1003,6002,9003,6002,9002,9002,4002,90015
Nov 2025214,690165,00014,80012,1003,6002,9002,4002,9002,9002,4002,40015
Dec 2025184,840135,00014,80012,1002,9002,9002,9002,9002,9002,4002,40015
Jan 2026163,990110,00014,80014,8003,6002,9002,9002,9002,9002,9002,40015
Feb 2026134,52090,50012,1009,9003,6002,9002,4002,9002,4002,4001,90015
Mar 2026158,440110,00014,8009,9002,9002,9002,9002,9002,9002,9002,40015
Apr 2026158,340110,00012,1009,9003,6003,6003,6002,9002,9002,9002,90015
May 2026189,050135,00014,80012,1003,6003,6003,6003,6002,9002,9002,90015
Jun 2026155,800110,00012,1009,9002,9003,6003,6002,4002,9002,9001,90015
Jul 2026157,200110,00014,8009,9002,9003,6002,4002,4002,9002,9001,90015

Market ranking

Last 90d volume, largest first

Signed change vs prior period

May 2026 to Jul 2026 vs Feb 2026 to Apr 2026.

15 markets

Last 90d exact market values
United States US355,000310,500+44,500 (+14.3%)
China CN590610-20 (-3.3%)
Japan JP31,90029,700+2,200 (+7.4%)
France FR8,4008,700-300 (-3.4%)
United Kingdom GB41,70039,000+2,700 (+6.9%)
Italy IT10,8009,400+1,400 (+14.9%)
Germany DE9,40010,100-700 (-6.9%)
South Korea KR8,7008,200+500 (+6.1%)
Switzerland CH1,2601,350-90 (-6.7%)
Hong Kong SAR HK2,4802,480+0 (+0.0%)
United Arab Emirates AE4,5004,800-300 (-6.3%)
Singapore SG2,3202,160+160 (+7.4%)
Taiwan TW8,7008,200+500 (+6.1%)
Saudi Arabia SA9,6008,900+700 (+7.9%)
Spain ES6,7007,200-500 (-6.9%)
Unknown in this captureNone

03 / Benchmark

Peer benchmark

Observed

Common 15-market exact-keyword Search projection. Compare current demand, complete Last 90d momentum and a named Maison; the benchmark does not imply spend, performance or a competitive relationship.

Benchmark lens
Category view needs 10 eligible Maisons; showing the Luxury · 396 eligible fallback.
Ranking metric
Ranks current branded Search demand.

The canonical Luggage set has 7 eligible Maisons with complete numeric rows; the official view falls back to 396 eligible Maisons across the luxury registry.

Current demand
160,490
All 15 markets
Current demand rank
127 / 396
By current demand
Top percentile
Top 32.1%
Lower is stronger
Vs peer median
+139.9%
Luxury registry
Last 90d momentum
+11.2%
May 2026–Jul 2026 vs Feb 2026–Apr 2026
Current demand quartile
Q2
Luxury registry

Distribution

Where Away sits

Ranked by current demand · All 15 markets
TopLower

Rank 127 / 396 · quartile Q2 · top 32.1%

Indexed movement

Away vs Luxury registry

Base month = 100 · selected solid · peer median dashed
Indexed monthly Search demand for the selected Maison and its eligible peer median. It is not a causal or performance measure.

Hover, focus or tap a month to inspect indexed values.

Search Demand is a licensed aggregate of branded exact-keyword observations. It is not technical SEO, organic traffic, sales, spend, targeting or campaign performance.

04 / Footprint

Market footprint

Observed

How branded Search demand for Away is distributed across the fixed 15-market view, ordered by current volume.

Strongest market
United States
110,000 current searches
Top-three share
85.3%
Of current 15-market total
Markets
15
Approved market set
Benchmark group
Luxury registry
396 eligible Maisons
Away share · Luxury registry median
  1. United States110,000
  2. United Kingdom14,800
  3. Japan12,100
  4. Germany3,600
  5. France2,900
  6. Italy2,900
  7. Saudi Arabia2,900
  8. Taiwan2,900
  9. South Korea2,400
  10. Spain2,400
  11. United Arab Emirates1,300
  12. Hong Kong SAR880
  13. Singapore720
  14. Switzerland480
  15. China210
Show exact market shares
Exact current market share compared with the eligible-group median
MarketCurrentAway shareLuxury registry median share
United States US110,00068.5%31.6%
United Kingdom GB14,8009.2%8.3%
Japan JP12,1007.5%2.4%
Germany DE3,6002.2%7.5%
France FR2,9001.8%9.6%
Italy IT2,9001.8%6.2%
Saudi Arabia SA2,9001.8%0.7%
Taiwan TW2,9001.8%1.4%
South Korea KR2,4001.5%0.6%
Spain ES2,4001.5%3.9%
United Arab Emirates AE1,3000.8%1.2%
Hong Kong SAR HK8800.5%1.5%
Singapore SG7200.4%1.0%
Switzerland CH4800.3%1.9%
China CN2100.1%0.2%

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